About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Target’s $15 Billion Growth Plan Boosts Retailer-Owned Brands- VELOCITY LIVE!

VELOCITY LIVE! IS SPONSORED BY On Wednesday, March 5th, Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events at the Velocity Institute, hosted another dynamic episode of Velocity This Week Live. The live stream, broadcast on both LinkedIn and

Target’s $15 Billion Growth Plan Boosts Retailer-Owned Brands- VELOCITY LIVE!2025-03-06T09:28:44-05:00

Fuel Your Private Brand Growth at Velocity—Become a Sponsor!

Your Opportunity to Lead the Future of Private Brands The Velocity Institute Conference + Expo 2025 is the ultimate destination for businesses eager to lead, innovate, and thrive in the Retailer-owned Brand and private brand industry. Scheduled for May 13-15, 2025, at the stunning Mint Museum Uptown in Charlotte, NC, this premier event brings

Fuel Your Private Brand Growth at Velocity—Become a Sponsor!2025-02-17T11:13:55-05:00

Walmart Expands Private Label Presence – VELOCITY LIVE!

VELOCITY LIVE! IS SPONSORED BY Velocity Live went live on Wednesday, February 12, 2025, on YouTube and LinkedIn, bringing the latest updates in Retailer-owned Brands. Hosted by Christopher Durham and Laraine Durham, the broadcast covered major developments, from Giant Eagle’s Fair Trade-certified shrimp to M&S’s Brain

Walmart Expands Private Label Presence – VELOCITY LIVE!2025-02-12T13:41:20-05:00

Ahold Delhaize Expands Private Brand Globally: Velocity Live

VELOCITY LIVE! IS SPONSORED BY This Wednesday, the Velocity Institute went live with another exciting episode of Velocity This Week Live, hosted by Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events. Together, they broke down the biggest updates

Ahold Delhaize Expands Private Brand Globally: Velocity Live2025-02-05T15:38:17-05:00

Private Brand Growth Starts Here: Sponsor the Velocity Conference!

Your Opportunity to Lead the Future of Private Brands The Velocity Institute Conference + Expo 2025 is the ultimate destination for businesses eager to lead, innovate, and thrive in the Retailer-owned Brand and private brand industry. Scheduled for May 13-15, 2025, at the stunning Mint Museum Uptown in Charlotte, NC, this premier event brings

Private Brand Growth Starts Here: Sponsor the Velocity Conference!2025-01-21T10:01:26-05:00

The Countdown Is On – Enter the Vertex Awards Now Before It’s Too Late!

The Vertex Awards are back, and the clock is ticking! ENTER NOW! This is your moment to shine on the global stage of Retailer-owned Brand, private brand, and private label design excellence. The 13th Annual Vertex Awards are officially open for submissions, but hurry—the deadline to enter is January 31, 2025! Don’t let this

The Countdown Is On – Enter the Vertex Awards Now Before It’s Too Late!2025-01-20T11:22:15-05:00

The Velocity Conference + Expo 2025: Your Front Row Seat to the Future of Private Brands

REGISTER NOW! Excitement is building as we prepare for the Velocity Institute Conference + Expo 2025, happening May 13-15, 2025, at the breathtaking Mint Museum Uptown in Charlotte, NC. This premier event is where innovation meets collaboration, bringing together the leaders, visionaries, and disruptors shaping the world of Retailer-owned Brands and private brands. World-Class

The Velocity Conference + Expo 2025: Your Front Row Seat to the Future of Private Brands2025-01-21T10:27:16-05:00

Albertsons Doubles Down on Private Brand: Innovation Takes Center Stage – VELOCITY LIVE!

VELOCITY LIVE! IS SPONSORED BY This week’s Velocity Live broadcast brought the latest updates from the world of Retailer-owned Brands, featuring bold innovations, exciting product launches, and strategic insights from leading retailers around the globe. Hosted by Christopher Durham, President of the Velocity Institute, and

Albertsons Doubles Down on Private Brand: Innovation Takes Center Stage – VELOCITY LIVE!2025-01-20T09:30:09-05:00

Simple Truth Launches Affordable Resolution Rescue Bundles – VELOCITY LIVE!

VELOCITY LIVE! IS SPONSORED BY Retailer-owned brands continue to make waves in the industry, and Velocity This Week Live is at the forefront of covering these exciting developments. Hosted by Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events, the

Simple Truth Launches Affordable Resolution Rescue Bundles – VELOCITY LIVE!2025-01-08T14:38:33-05:00