About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2026 Vertex Award Bronze Winners

We are proud to introduce the Bronze winners of the 13th Annual 2026 Vertex Awards, recognizing outstanding achievement in retailer-owned brand and private brand packaging design from around the world. Chosen by an international panel of judges representing retailers, agencies, and industry leaders, these winning entries reflect the creativity, innovation, and strategic thinking that

2026 Vertex Award Bronze Winners2026-05-24T12:15:32-04:00

The 2026 Vertex Awards Winners Announced

We’re thrilled to share the winners of the 13th Annual Vertex Awards. Over the past decade, what began as a way to honor top Retailer-Owned Brand package design has become a global competition that highlights the future of branding, packaging, and innovation. This year, entries came from 56 countries, showcasing some of the best

The 2026 Vertex Awards Winners Announced2026-05-24T12:11:53-04:00

GET YOUT TICKETS NOW!! Vertex Live Amsterdam Starts in 4 Days!

Vertex Live Amsterdam is May 18. Tickets are available right now. That will not be true for much longer. This is not a general interest post. This is a direct message to anyone who has been thinking about it. Stop thinking. Start registering. A quick word before we get into it. None of this

GET YOUT TICKETS NOW!! Vertex Live Amsterdam Starts in 4 Days!2026-05-14T08:26:56-04:00

Time is Running Out! Get your Vertex Live Amsterdam Tickets Now!

Vertex Live Amsterdam is May 18. Tickets are available right now. That will not be true for much longer. This is not a general interest post. This is a direct message to anyone who has been thinking about it. Stop thinking. Start registering. A quick word before we get into it. None of this

Time is Running Out! Get your Vertex Live Amsterdam Tickets Now!2026-05-05T15:50:22-04:00

Don’t Miss This! Get Your Vertex Live on Broadway Ticket Now. THE Private Brand Event of the Year

One night. One Broadway stage. One chance to be in the room where Retailer-owned Brand leaders shape what’s next. This Thursday, May 7, Vertex Live on Broadway takes over Times Square, and this is your last call to be there. Join private brand industry executives, manufacturers, agencies, and innovators at Dramma Times Square for

Don’t Miss This! Get Your Vertex Live on Broadway Ticket Now. THE Private Brand Event of the Year2026-05-04T08:16:14-04:00

REGISTER NOW! THE Private Brand Events of the Year: Vertex Live NYC & Amsterdam

The countdown is on! This is your moment to be part of something big in Times Square and Amsterdam. Get your tickets now for Vertex Live 2026 and join the global retailer-owned brand and private brand community for two standout events in New York City and Amsterdam. These are the industry’s must-attend gatherings—where leadership,

REGISTER NOW! THE Private Brand Events of the Year: Vertex Live NYC & Amsterdam2026-04-29T13:56:46-04:00

The Clock Is Ticking: Vertex Live NYC & Amsterdam Nearly Full

Time is running put to join us in Times Square and Amsterdam Tickets are officially on sale for Vertex Live 2026, and we invite the global Retailer-owned Brand and private brand community to join us for two unforgettable events in New York City and Amsterdam. These are the industry’s premier gatherings for leadership, creativity,

The Clock Is Ticking: Vertex Live NYC & Amsterdam Nearly Full2026-04-27T14:40:07-04:00

Private Brand Is Heading to Times Square & Amsterdam – GET YOUR TICKETS NOW!

Time is running put to join us in Times Square and Amsterdam Tickets are officially on sale for Vertex Live 2026, and we invite the global Retailer-owned Brand and private brand community to join us for two unforgettable events in New York City and Amsterdam. These are the industry’s premier gatherings for leadership, creativity,

Private Brand Is Heading to Times Square & Amsterdam – GET YOUR TICKETS NOW!2026-04-24T09:44:21-04:00

Seats Are Going. Vertex Live Amsterdam Is 26 Days Away.

There Are 26 Days Left. Then This Is Gone. Vertex Live Amsterdam is May 18. Tickets are available right now. That will not be true for much longer. This is not a general interest post. This is a direct message to anyone who has been thinking about it. Stop thinking. Start registering. A quick

Seats Are Going. Vertex Live Amsterdam Is 26 Days Away.2026-04-22T08:41:18-04:00

The Event That Rewrites the Private Brand Story Is Happening on Broadway.

You Are Invited. Vertex Live on Broadway. Private brand has spent decades being called second place. The alternative. The national brand equivalent at a better price, and content to stay there. That era is over. On May 7, the private brand industry comes to Broadway. Not as a trade show. Not as a conference.

The Event That Rewrites the Private Brand Story Is Happening on Broadway.2026-04-21T09:15:43-04:00