About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Time is Running Out! Register for the Private Brand Sustainability Event of the Year

REGISTER NOW! The 5th Annual Velocity Institute Sustainability Summit is fast approaching! This year’s summit, focused on Retailer-owned Brands (Private Brands) and Sustainability, promises to be an unparalleled event designed to unite the industry, accelerate sustainability efforts, share best practices, and explore the future of private brands. Meet the Retailers Leading the Sustainability Charge!

Time is Running Out! Register for the Private Brand Sustainability Event of the Year2024-10-01T11:14:36-04:00

Albertsons Introduces Eco-Friendly Wine Bee Lightly – Velocity This Week Live

In this week's edition of Velocity Institute This Week Live, we’re diving into some exciting product launches, sustainability efforts, and innovative packaging in the private brand industry. From ALDI’s fan-favorite picks to Albertsons’ eco-friendly wine bottles, there's plenty of news worth celebrating. Let’s take a closer look at the top stories discussed on

Albertsons Introduces Eco-Friendly Wine Bee Lightly – Velocity This Week Live2024-09-25T14:48:24-04:00

Misfits Market Expands Odds & Ends – Velocity This Week Live

This week’s Velocity This Week Live broadcast, hosted by Christopher and Laraine Durham, delivered the latest news and trends in Private Brands and Retailer-owned Labels. From exciting product launches to in-depth industry insights, here’s a recap of the key stories and a preview of the upcoming Sustainability Summit. Misfits Markets Expands with Odds

Misfits Market Expands Odds & Ends – Velocity This Week Live2024-09-25T14:37:15-04:00

Meet Sprouts, Walmart, Whole Foods, Meijer and More at The Velocity Sustainability Summit!

REGISTER NOW! The Velocity Institute Sustainability Summit, is fast approaching!. The event will focus on Retailer-owned Brands (Private Brands) and Sustainability. This year's summit promises to be an unparalleled event designed to unite the industry, accelerate sustainability efforts, share best practices, and explore the future of private brands. Join Us in Phoenix! Mark your

Meet Sprouts, Walmart, Whole Foods, Meijer and More at The Velocity Sustainability Summit!2024-09-23T09:14:59-04:00

Amazon Launches New Value Brand, SAVER – Velocity This Week Live

In the latest edition of Velocity Live, hosted by Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events, viewers were treated to an in-depth look at the newest developments in the retailer-owned brand landscape. The live broadcast, which aired on YouTube and LinkedIn, covered a range of

Amazon Launches New Value Brand, SAVER – Velocity This Week Live2024-09-13T09:28:11-04:00

The Velocity Sustainability Summit Early Bird Ends Friday!

SAVE $200 WITH THE EARLY BIRD RATE EARLY BIRD PRICE ENDS FRIDAY, SEPTEMBER 13, 2024 REGISTER NOW! The Velocity Institute Sustainability Summit, is fast approaching!. The event will focus on Retailer-owned Brands (Private Brands) and Sustainability. This year's summit promises to be an unparalleled event designed to unite the industry, accelerate sustainability efforts,

The Velocity Sustainability Summit Early Bird Ends Friday!2024-09-07T07:52:42-04:00

Albertsons Launches Overjoyed! Velocity This Week Live

Velocity This Week Live: In-Depth Highlights from the Latest Episode with Christopher and Laraine Durham On the latest episode of "Velocity This Week Live," Christopher and Laraine Durham, President and VP of Marketing and Events at the Velocity Institute, brought viewers up to speed on the most exciting developments in the world of

Albertsons Launches Overjoyed! Velocity This Week Live2024-09-04T21:38:33-04:00

Loblaw’s No Name Stores: A Bold New Move in Private Brand! Velocity This Week Live

The August 28 episode of Velocity Live brought a dynamic mix of breaking news, industry insights, and exciting updates from the private brand world. Hosted by Christopher and Laraine Durham, the broadcast delivered the latest stories and trends shaping the industry, featuring big moves from major retailers like Sam’s Club, Loblaw, The Fresh

Loblaw’s No Name Stores: A Bold New Move in Private Brand! Velocity This Week Live2024-08-28T14:11:19-04:00

Connecting Private Brands and Manufacturers: A Conversation with Oisin Hanrahan, Keychain’s CEO

In the latest edition of Velocity Talks, Christopher Durham, President of the Velocity Institute, had the privilege of sitting down with Oisin Hanrahan, the CEO of Keychain, a company making waves in the private brand and manufacturing sectors. As the Velocity Institute continues to bridge the gap between thought leaders in retail, sourcing,

Connecting Private Brands and Manufacturers: A Conversation with Oisin Hanrahan, Keychain’s CEO2024-08-22T11:21:32-04:00

Private Brand Leads Targets Q2 Earning – VELOCITY LIVE!

This week's Velocity This Week Live episode brought exciting updates from the world of Private Brand, Private Label, and Retailer-owned Brands. Hosted by Christopher and Laraine Durham, this live show remains a must-watch for industry insiders. If you missed it, I have a rundown of what was covered for you here. Christopher and

Private Brand Leads Targets Q2 Earning – VELOCITY LIVE!2024-08-21T14:55:49-04:00