About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Kroger Reports Strong Q1 2023 Led By Private Brand

The Kroger Co. today reported its first quarter 2023 results, reaffirmed 2023 guidance for identical sales without fuel and adjusted EPS and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth. Chairman and CEO Rodney McMullen commented on the quarter, "Kroger achieved solid first quarter results

Kroger Reports Strong Q1 2023 Led By Private Brand2023-06-15T14:21:49-04:00

Pet Supplies Plus Launches OptimPlus Wet Food

As pet owners steadily increase, Pet Supplies Plus continues to meet consumers' needs by expanding their product offerings. After adding OptimPlus and its dry food to its roster of Retailer-owned Brand (private brand) products a year ago, the retailer announced the launch of a new line of OptimPlus wet food. Nearly 87 million households own

Pet Supplies Plus Launches OptimPlus Wet Food2023-06-14T20:15:14-04:00

7-Eleven Refresh’s Slurpee

Just when Slurpee drinks couldn’t get any cooler 7-Eleven, Inc. announced a fresh new look for its iconic 7-Eleven-owned Brand frozen drink as part of the retailer’s new “Anything Flows” campaign. The beloved beverage’s latest look is full of eccentric colors and eclectic vibes inspired by insights from the brand’s very own proprietary customer research

7-Eleven Refresh’s Slurpee2023-06-13T20:35:38-04:00

Schnucks And St. Louis Cardinals Team Up To Introduce Cherry Cardinals Crunch Ice Cream

Schnuck Markets and the St. Louis Cardinals are teaming up to bring customers and fans a special treat to cool them off on warm summer days – Schnucks Cherry Cardinals Crunch Ice Cream. The new Retailer-owned Brand (private brand) frozen confection is a cherry and vanilla-flavored ice cream swirled with coated cookie pieces and

Schnucks And St. Louis Cardinals Team Up To Introduce Cherry Cardinals Crunch Ice Cream2023-06-12T16:32:11-04:00

Waitrose Cuts 200 Prices on Customer Favorites

British retailer Waitrose has cut the prices of over 200 everyday, summer favorites as part of a £100m investment to lower customers’ bills. The new lower prices can be found in every aisle and include cupboard staples from British butter and tomato ketchup to Fairtrade golden caster sugar, as well as British cocktail sausages,

Waitrose Cuts 200 Prices on Customer Favorites2023-06-12T19:29:37-04:00

SE Grocers Launches 6 New Premium Ice Creams

SEG’s range of Retailer-owned Brand frozen treats is sure to keep you cool and craving more all summer long. SE Grocers Prestige Beach Bum Coconut Rum Ice Cream: Transport yourself to a tropical paradise with this luscious concoction of creamy coconut, sweet pineapple with golden brown graham cracker swirls and a hint of rum. It's

SE Grocers Launches 6 New Premium Ice Creams2023-06-11T15:47:00-04:00

Perrigo Appoints Patrick Lockwood-Taylor President and CEO

Perrigo announced last week the appointment of industry professional Patrick Lockwood-Taylor as its new President, Chief Executive Officer and member of the Board of Directors, effective June 30, 2023. Mr. Lockwood-Taylor joins Perrigo from Bayer AG, where he served a dual role as President of the approximately $15 billion revenue Bayer U.S. business and Regional

Perrigo Appoints Patrick Lockwood-Taylor President and CEO2023-06-11T15:23:58-04:00

FMI Releases The Power of Private Brands 2023

More than 80% of respondents to a recent FMI survey of industry executives for its report, The Power of Private Brands 2023: Innovation that Drives Winning Private Brands, said they plan to increase Retailer-owned Brands (private brand) investments moderately or significantly in the next two years, which helps set the stage for more innovation opportunities.

FMI Releases The Power of Private Brands 20232023-06-07T21:41:10-04:00

CAREERS: Walmart – Senior Manager II, Packaging – Sustainable Packaging

What you'll do... At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability – and everything in between. The Private Brand Packaging team is looking for an up-and-coming packaging subject matter expert. Someone who has a

CAREERS: Walmart – Senior Manager II, Packaging – Sustainable Packaging2023-06-07T21:39:10-04:00