About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Tesco shoppers called to help raise vital funds in charity’s fight against food allergies

Tesco shoppers are being encouraged to help an ongoing in-store and online allergy awareness and fundraising campaign in early June to support medical research into food allergies. For the fourth year running, Tesco is working with The Natasha Allergy Research Foundation by donating 10p from every Tesco-owned Brand Free From product customers purchase in

Tesco shoppers called to help raise vital funds in charity’s fight against food allergies2023-06-19T15:52:48-04:00

Pottery Barn Teen Launches Largest Dorm Collection

Pottery Barn Teen, a retailer owned by of Williams-Sonoma announced last week the launch of the brand’s largest dorm collection to date. Pottery Barn Teen offers more ways than ever to prepare for college with a new assortment that features dorm bedding, bath, storage, and decorating essentials. Customers can shop the new dorm collection online,

Pottery Barn Teen Launches Largest Dorm Collection2023-06-18T14:42:49-04:00

Whole Foods Announces Annual Supplier All-Star Awards

Whole Foods Market announced last week the recipients of its annual Supplier All-Star Awards, recognizing 15 suppliers that raise the industry bar for quality, innovation, value, and social responsibility. They are aligned with Whole Foods Market’s Core Values, such as caring for local communities and practicing win-win partnerships. This year’s recipients, who are being honored

Whole Foods Announces Annual Supplier All-Star Awards2023-06-18T14:41:51-04:00

Walmart and Sam’s Club Raise Tuna Supply Chains Standards

Bentonville-based retailers Walmart and Sam’s Club are dedicated to delivering products that are more sustainably sourced, including key seafood commodities that provide protein, nutrition, and income for hundreds of millions of people around the world. This week the pair announced stronger standards aimed at improving transparency and data gathering in the tuna supply chain to

Walmart and Sam’s Club Raise Tuna Supply Chains Standards2023-06-15T14:45:19-04:00

Kroger Reports Strong Q1 2023 Led By Private Brand

The Kroger Co. today reported its first quarter 2023 results, reaffirmed 2023 guidance for identical sales without fuel and adjusted EPS and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth. Chairman and CEO Rodney McMullen commented on the quarter, "Kroger achieved solid first quarter results

Kroger Reports Strong Q1 2023 Led By Private Brand2023-06-15T14:21:49-04:00

Pet Supplies Plus Launches OptimPlus Wet Food

As pet owners steadily increase, Pet Supplies Plus continues to meet consumers' needs by expanding their product offerings. After adding OptimPlus and its dry food to its roster of Retailer-owned Brand (private brand) products a year ago, the retailer announced the launch of a new line of OptimPlus wet food. Nearly 87 million households own

Pet Supplies Plus Launches OptimPlus Wet Food2023-06-14T20:15:14-04:00

7-Eleven Refresh’s Slurpee

Just when Slurpee drinks couldn’t get any cooler 7-Eleven, Inc. announced a fresh new look for its iconic 7-Eleven-owned Brand frozen drink as part of the retailer’s new “Anything Flows” campaign. The beloved beverage’s latest look is full of eccentric colors and eclectic vibes inspired by insights from the brand’s very own proprietary customer research

7-Eleven Refresh’s Slurpee2023-06-13T20:35:38-04:00

Schnucks And St. Louis Cardinals Team Up To Introduce Cherry Cardinals Crunch Ice Cream

Schnuck Markets and the St. Louis Cardinals are teaming up to bring customers and fans a special treat to cool them off on warm summer days – Schnucks Cherry Cardinals Crunch Ice Cream. The new Retailer-owned Brand (private brand) frozen confection is a cherry and vanilla-flavored ice cream swirled with coated cookie pieces and

Schnucks And St. Louis Cardinals Team Up To Introduce Cherry Cardinals Crunch Ice Cream2023-06-12T16:32:11-04:00

Waitrose Cuts 200 Prices on Customer Favorites

British retailer Waitrose has cut the prices of over 200 everyday, summer favorites as part of a £100m investment to lower customers’ bills. The new lower prices can be found in every aisle and include cupboard staples from British butter and tomato ketchup to Fairtrade golden caster sugar, as well as British cocktail sausages,

Waitrose Cuts 200 Prices on Customer Favorites2023-06-12T19:29:37-04:00

SE Grocers Launches 6 New Premium Ice Creams

SEG’s range of Retailer-owned Brand frozen treats is sure to keep you cool and craving more all summer long. SE Grocers Prestige Beach Bum Coconut Rum Ice Cream: Transport yourself to a tropical paradise with this luscious concoction of creamy coconut, sweet pineapple with golden brown graham cracker swirls and a hint of rum. It's

SE Grocers Launches 6 New Premium Ice Creams2023-06-11T15:47:00-04:00