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Natural Grocers Expands its Retailer-owned Brand into Sparkling Water

Just in time for summer, Natural Grocers introduced its Natural Grocers Brand Sparkling Spring Water to the retailer’s brand. Customers looking to up their summer hydration needs at an Always Affordable Price can enjoy Natural Grocers Brand Sparkling Water in two bubbly sizes: 16 oz. and 25.3 oz.

NATURAL GROCERS BRAND PRODUCTS SPARKLING WATER

Sustainability, quality and community are behind every Natural Grocers Brand Product, including this new variety of Spring Water. “The new Sparkling Spring Water is from the same trusted supplier that has provided our bottled Spring Water since 2020. Bottled at the source in Idaho’s pristine Rocky Mountain wilderness—sustainability is the core principle of our producing partner’s operations,” said Raquel Isely, Vice President of Marketing at Natural Grocers. “Only 5% of the spring’s daily output is collected, and the on-location, gravity-fed bottling system means a low energy footprint—no electric pumps and no transport to a plant. As with our original Spring Water, all electrolytes and minerals are natural from the springs. The water is unprocessed and bottled without additional additives. Our Sparkling Spring Water’s naturally occurring minerals and electrolytes are maintained throughout the production process—including the injection of CO2, homogenization and bottling.”

The new products demonstrate a concerted effort to expand the Natural Grocers Brand, established in 2016, which presently includes over 800 high-quality products exclusively available at Natural Grocers stores.

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By Published On: June 20th, 2023Tags:

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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