About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Lidl Launches Greek Sugar-free Gum

Νῶμα (Noma) is a Greek Retail-owned Brand (private brand) by European discount grocer Lidl with a broad portfolio of quality food and beverage products characterized by local ingredients, regional flavors, and traditional recipes. Greek agency Caparo DC was asked to design the packaging for a sugar-free product range of chewing gums with Mastic PDO

Lidl Launches Greek Sugar-free Gum2023-05-10T15:37:28-04:00

CAREERS: Marks & Spencer Head of Packaging

M&S Food is changing, and fast! We are undergoing one of the biggest transformations in retailing today to build a bigger, better, fresher food business. From Percy Pig to the freshest M&S Select Farms produce, we grow, source, and develop our own products to give our customers family-ready food that's unbeatable on flavour and

CAREERS: Marks & Spencer Head of Packaging2023-05-10T15:43:31-04:00

7 Days to Velocity – Don’t Miss Your the Private Brand Event of 2023

The Velocity Conference + Innovation Expo 2023 is 7 Days away, and retail leaders, manufacturers, brokers, and solution partners are excited to be back together in Charlotte, NC. Join Target, CVS Health, Foxtrot, Misfit Markets, Albertsons, Home Depot, Staples, Sprouts, Wakefern, Ahold Delhaize, Lowe's Foods, Metro, Lowe's Home Improvement, Navy Exchange, and more as

7 Days to Velocity – Don’t Miss Your the Private Brand Event of 20232023-05-09T20:10:05-04:00

Meijer Seeks Global Partners for Frederik’s by Meijer

Meijer is seeking unique, elevated food products from food manufacturers across the globe to expand its Frederik's by Meijer line of premium and innovative Retailer=owned Brand (private brand) food in its more than 260 supercenters and grocery stores across Michigan, Ohio, Indiana, Illinois, Kentucky, and Wisconsin. Prospective vendors interested in partnering with Meijer to offer their retail-ready products as part of

Meijer Seeks Global Partners for Frederik’s by Meijer2023-05-09T19:29:24-04:00

Kroger Cooks up Mother’s Day Brunch

Just in time for Mother's Day the Kroger Co. shared a delectable brunch to celebrate Mother's Day complete with dessert and mimosas all under $2 per serving. "Mother's Day is a special time to show gratitude. This holiday, celebrate the moms in your life with a brunch that is affordable, easy and delicious," said

Kroger Cooks up Mother’s Day Brunch2023-05-08T20:14:21-04:00

Target Breezes into Summer with New Future Collective with Alani Noelle Collection

In 2022, Target launched Future Collective, a first-of-its-kind apparel, and accessories Retailer-owned Brand (private brand) featuring collections in partnership with a rotating roster of style and cultural influencers with diverse points of view in fashion. From Kahlana Barfield Brown's streetwear-inspired style to maximalist fashion from Gabriella Karefa-Johnson, Future Collective offers a new style story and

Target Breezes into Summer with New Future Collective with Alani Noelle Collection2023-05-08T20:04:11-04:00

Time is running out to be a part fo the Velocity Conference

The Velocity Conference + Innovation Expo 2023 is a few weeks away, and retail leaders, manufacturers, brokers, and solution partners are excited to be back together in Charlotte, NC. Join Target, CVS Health, Foxtrot, Misfit Markets, Albertsons, Home Depot, Staples, Sprouts, Wakefern, Ahold Delhaize, Lowe's Foods, Metro, Lowe's Home Improvement, Navy Exchange, and more

Time is running out to be a part fo the Velocity Conference2023-05-07T20:16:42-04:00

Velocity Institute Meet Up in Toronto in June

Join the Velocity Institute team for our Toronto Meet Up, Thursday June 8 at The Port House Social Bar & Kitchen in Mississauga, ON. The FREE networking event is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. The Port House in Mississauga is a stylish event

Velocity Institute Meet Up in Toronto in June2023-05-04T14:46:08-04:00

Marks & Spencer to Upcycle Surplus Loaves Into Frozen Garlic Bread

British retailer Marks & Spencer (M&S) is expanding its private brand frozen garlic bread food waste initiative to an additional 125 stores this April. At the end of each day, unsold baguettes and boules – baked in-store daily – are prepared and filled with garlic butter, and then sold as frozen garlic bread from

Marks & Spencer to Upcycle Surplus Loaves Into Frozen Garlic Bread2023-05-04T13:18:27-04:00