Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Driving Private Brand With Independent Grocers a Conversation with Emily Detwiler of AWG

WATCH THE INTERVIEW   Welcome to Velocity Talks, where we have the privilege of engaging in conversations with the movers and shakers of the private brand industry. In this episode, we are thrilled to have Emily Detwiler from AWG (Associated Wholesale Grocers) as our guest. Emily brings a wealth of experience and

Driving Private Brand With Independent Grocers a Conversation with Emily Detwiler of AWG2023-12-12T17:02:41-05:00

Walmart Holiday Swag From Their Sparkshop + Gopuff, Aldi, Waitrose & Vertex Awards

WATCH NOW! Welcome to Velocity This Week, where we dive into the world of retailer-owned brand news and provide you with insights and opinions. I'm Christopher Durham, the president of the Velocity Institute, and today, we'll discuss some of the most significant trends in the industry. From collaborations between major retailers and

Walmart Holiday Swag From Their Sparkshop + Gopuff, Aldi, Waitrose & Vertex Awards2023-12-10T17:09:59-05:00

Velocity State of the Industry to feature Wakefern, Sobeys, Circana & Daymon

REGISTER NOW! Join us for our final event of the year the FREE STATE OF THE INDUSTRY 2023 Virtual Summit December 14, 2023 • 10:00 - 12:00 EST. This 2-hour fast-paced FREE online event will dive deep into the current state of the Retail-owned Brand (private brand) industry. Presentations and panels

Velocity State of the Industry to feature Wakefern, Sobeys, Circana & Daymon2023-12-07T19:00:10-05:00

Have you entered the 2024 Vertex Awards?

ENTER TODAY! Closes December 15, 2023 The Vertex Awards are back. Submissions are officially open for the competition to gain global recognition for outstanding Retailer-owned Brand (private brand / private label) package design. Retailers, manufacturers, and agencies can now enter their designs with the lowest price of this year's competition the Early

Have you entered the 2024 Vertex Awards?2023-12-07T18:53:30-05:00

Private Brand Down Under & Innovation a Conversation with Mark Field

WATCH THE INTERVIEW Velocity Talks: The Future of Private Brands Hello and welcome to Velocity Talks. I'm Christopher Durham, the president of Velocity Institute. Today, I am thrilled to have Mark Field as our guest. Mark is an expert in Retailer-owned Brands and has extensive experience in the international food manufacturing and

Private Brand Down Under & Innovation a Conversation with Mark Field2023-12-06T19:13:53-05:00

Private Brand Stars in Walmart Rom-commerce + Kroger, Waitrose & State of the Industry News

WATCH NOW! In this episode of Velocity This Week, the host, Christopher Durham, announces the upcoming State of Industry 2023 virtual summit. The episode also highlights news about Walmart's launch of its shoppable web series, 'Add to Heart', which features many of their private brands. Waitrose's Christmas campaign, 'It's time for the

Private Brand Stars in Walmart Rom-commerce + Kroger, Waitrose & State of the Industry News2023-12-03T21:33:55-05:00

Velocity State of the Industry Final Agenda Released!

REGISTER NOW! Join us for our final event of the year the FREE STATE OF THE INDUSTRY 2023 Virtual Summit December 14, 2023 • 10:00 - 12:00 EST. This 2-hour fast-paced FREE online event will dive deep into the current state of the Retail-owned Brand (private brand) industry. Presentations and panels

Velocity State of the Industry Final Agenda Released!2023-11-30T22:08:18-05:00

Winning with Private Brand Design – Velocity Talks with Maria Dubuc

WATCH THE INTERVIEW   This is an interview between Christopher Durham and Maria Dubuc from Marketing by Design. They discuss Maria's background, her creative family, and her journey into the graphic design industry. They also talk about the services offered by Marketing by Design, their expertise in private brand packaging, and their

Winning with Private Brand Design – Velocity Talks with Maria Dubuc2023-11-29T19:30:40-05:00

Rick Astley Loves Sainsbury’s Private Brand + Foxtrot, Meijer & Trader Joe’s News

WATCH NOW! Welcome to Velocity This Week, where we dive deep into the world of retailer-owned brands / private brand / private label and bring you the latest news, insights, and opinions. In this article, we will explore the most significant themes discussed in our recent episode, using verbatim quotes from the transcript.

Rick Astley Loves Sainsbury’s Private Brand + Foxtrot, Meijer & Trader Joe’s News2023-11-27T20:04:04-05:00

Have you entered the 2024 Vertex Awards?

ENTER TODAY! The Vertex Awards are back. Submissions are officially open for the competition to gain global recognition for outstanding Retailer-owned Brand (private brand / private label) package design. Retailers, manufacturers, and agencies can now enter their designs with the lowest price of this year's competition the Early Bird Rate. The competition

Have you entered the 2024 Vertex Awards?2023-11-27T19:56:50-05:00

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Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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