About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

REGISTER NOW! VELOCITY EUROPE – The Future of Retailer-Owned Brands Free Virtual Summit

Announcing the Groundbreaking Virtual Summit: VELOCITY EUROPE - The Future of Retailer-Owned Brands Summit. We are thrilled to invite you to VELOCITY EUROPE: The Future of Retailer-Owned Brands Summit, a groundbreaking virtual event focused on the evolving landscape of Retailer-owned Brands (private brand / private label/store brand) in Europe. This fast-paced and FREE online

REGISTER NOW! VELOCITY EUROPE – The Future of Retailer-Owned Brands Free Virtual Summit2024-06-13T10:40:09-04:00

VELOCITY THIS WEEK LIVE! Debuts Tomorrow on Linkedin & Youtube

Today, we are excited to announce the launch of Velocity This Week Live! Our new livestream video show is designed to be your go-to source for the latest in the world of Private Brand, Private Label, and Retailer-owned Brands. Join us each week as Christopher Durham, President of the Velocity Institute, and Laraine Durham,

VELOCITY THIS WEEK LIVE! Debuts Tomorrow on Linkedin & Youtube2024-06-11T17:02:13-04:00

2024 Vertex Awards BEST OF SHOW Winner

Superunie Sou Sou BRAND: SouSou RETAILER: Superunie COUNTRY: Netherlands AGENCY” Mountain Design B.V. CATEGORY: New Brand Coöperatieve Inkoop Vereniging Superunie B.A. is a Dutch cooperative among 14 supermarket companies. Several of these 14 represent multiple supermarket formulas. In total Superunie supplies about 1800 stores. Superunie has a Dutch market share of about 30% SEE

2024 Vertex Awards BEST OF SHOW Winner2024-05-31T08:30:41-04:00

2024 Vertex Awards RETAILER OF THE YEAR Winners

Welcome to the 11th Annual Vertex Award winner’s announcement. This year’s competition includes more than 100 winners each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. Here is the schedule for

2024 Vertex Awards RETAILER OF THE YEAR Winners2024-05-31T08:24:59-04:00

2024 Vertex Awards AGENCY OF THE YEAR Winners

Welcome to the 11th Annual Vertex Award winner’s announcement. This year’s competition includes more than 100 winners each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. Here is the schedule for

2024 Vertex Awards AGENCY OF THE YEAR Winners2024-05-30T14:35:51-04:00

2024 Vertex Awards Publisher’s Choice Winners

Welcome to the 11th Annual Vertex Award winner’s announcement. This year’s competition includes more than 100 winners each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. Here is the schedule for

2024 Vertex Awards Publisher’s Choice Winners2024-05-30T14:36:29-04:00

2024 Vertex Awards GOLD WINNERS

Welcome to the 11th Annual Vertex Award winner’s announcement. This year’s competition includes more than 100 winners each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. Here is the schedule for

2024 Vertex Awards GOLD WINNERS2024-05-29T19:04:44-04:00

2024 Vertex Awards SILVER WINNERS

Welcome to the 11th Annual Vertex Award winner’s announcement. This year’s competition includes more than 100 winners each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. Here is the schedule for

2024 Vertex Awards SILVER WINNERS2024-05-28T10:19:57-04:00

Introducing the 2024 Vertex Awards Winners

Welcome to the 11th Annual Vertex Award winner’s announcement. This year's competition included entries from 53 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. Nine years ago, we could

Introducing the 2024 Vertex Awards Winners2024-05-29T19:14:54-04:00

2024 Vertex Awards BRONZE WINNERS

Welcome to the 11th Annual Vertex Award winner’s announcement. This year’s competition includes more than 100 winners each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. Here is the schedule for

2024 Vertex Awards BRONZE WINNERS2024-05-27T09:04:00-04:00