About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Kohl’s Introduces Sonoma Community

Late last week Kohl’s introduced Sonoma Community – a new sub-brand of Kohl’s flagship private brand, Sonoma Goods for Life, offering product collections that celebrate diversity and inclusion, everyday. Aspiring to offer goods that bring us together, the first Sonoma Community collection kicks off with an assortment dedicated to celebrating Hispanic Heritage Month, featuring

Kohl’s Introduces Sonoma Community2022-08-28T15:00:33-04:00

Design2022 On Demand: 5 Things I’ve Learned from Judging the Vertex Awards

On, August 18, the Velocity Institute brought the global private brand community together virtually to celebrate and discuss package design and branding in 2022. The second annual event, Velocity Institute Design2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands. The event once again featured the

Design2022 On Demand: 5 Things I’ve Learned from Judging the Vertex Awards2022-08-29T19:08:04-04:00

Design2022 On Demand: Ukrainian Retailer EVA Discusses its 2022 Best of Show Winner

On, August 18 the Velocity Institute brought the global private brand community together virtually to celebrate and discuss package design and branding in 2022. The second annual event, Velocity Institute Design2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands. The event once again featured

Design2022 On Demand: Ukrainian Retailer EVA Discusses its 2022 Best of Show Winner2022-08-24T08:50:08-04:00

Kroger: Our Brands Category Strategy Manager I

Company Name: Kroger General OfficePosition Type: EmployeeFLSA Status: Exempt Kroger Family of Companies employs nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names. At The Kroger Co., we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human

Kroger: Our Brands Category Strategy Manager I2022-08-24T08:54:30-04:00

1st Velocity Meetup is Thursday Night in Minneapolis

Please join us for our first exciting in person Velocity Institute Meetup in Minneapolis. This year's FREE networking events will be held in Minneapolis, Chicago, and Boston and are designed to bring the industry together over cocktails and conversations. We welcome all private brand executives from Retailers, Manufacturers & Solutions Partners to come together,

1st Velocity Meetup is Thursday Night in Minneapolis2022-08-24T09:07:16-04:00

Design2022 On Demand: Foxtrot: North American 2022 Vertex Retailer of the Year: North America, Central America, and South America

On, August 18 the Velocity Institute brought the global private brand community together virtually to celebrate and discuss package design and branding in 2022. The second annual event, Velocity Institute Design2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands. The event once again featured the

Design2022 On Demand: Foxtrot: North American 2022 Vertex Retailer of the Year: North America, Central America, and South America2022-08-24T08:40:15-04:00

Walgreens: Manager Owned Brand Commercialization

Address: 200 WILMOT RD,DEERFIELD,IL,60015 Job ID 971966BR Job Summary Responsible for assigned Owned Brands category sales and profit development through category, market, and product trend knowledge and application. Makes customer-led recommendations to meet and exceed Company, Division, and individual targets for Sales and Profit through working with key stakeholders throughout the Company. Manages several diverse

Walgreens: Manager Owned Brand Commercialization2022-08-24T08:56:03-04:00

Design2022 On Demand: Inside the Private Brand Retail Design Industry

On, August 18 the Velocity Institute brought the global private brand community together virtually to celebrate and discuss package design and branding in 2022. The second annual event, Velocity Institute Design2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands. The event once again featured the

Design2022 On Demand: Inside the Private Brand Retail Design Industry2022-08-23T19:42:29-04:00

Williams Sonoma Adds 50 New Hold Everything Products

Home and cooking retailer Williams Sonoma announced this week the expansion of the popular Hold Everything private brand collection. The versatile collection offers customers organizational, storage and cleaning solutions for every room in the home. The new additions to the Hold Everything line will provide customers with additional designs to maximize space and provide

Williams Sonoma Adds 50 New Hold Everything Products2022-08-23T16:08:24-04:00