Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Design2022 On Demand: Foxtrot: North American 2022 Vertex Retailer of the Year: North America, Central America, and South America

On, August 18 the Velocity Institute brought the global private brand community together virtually to celebrate and discuss package design and branding in 2022. The second annual event, Velocity Institute Design2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands. The event once again featured the

Design2022 On Demand: Foxtrot: North American 2022 Vertex Retailer of the Year: North America, Central America, and South America2022-08-24T08:40:15-04:00

Walgreens: Manager Owned Brand Commercialization

Address: 200 WILMOT RD,DEERFIELD,IL,60015 Job ID 971966BR Job Summary Responsible for assigned Owned Brands category sales and profit development through category, market, and product trend knowledge and application. Makes customer-led recommendations to meet and exceed Company, Division, and individual targets for Sales and Profit through working with key stakeholders throughout the Company. Manages several diverse

Walgreens: Manager Owned Brand Commercialization2022-08-24T08:56:03-04:00

Design2022 On Demand: Inside the Private Brand Retail Design Industry

On, August 18 the Velocity Institute brought the global private brand community together virtually to celebrate and discuss package design and branding in 2022. The second annual event, Velocity Institute Design2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands. The event once again featured the

Design2022 On Demand: Inside the Private Brand Retail Design Industry2022-08-23T19:42:29-04:00

Williams Sonoma Adds 50 New Hold Everything Products

Home and cooking retailer Williams Sonoma announced this week the expansion of the popular Hold Everything private brand collection. The versatile collection offers customers organizational, storage and cleaning solutions for every room in the home. The new additions to the Hold Everything line will provide customers with additional designs to maximize space and provide

Williams Sonoma Adds 50 New Hold Everything Products2022-08-23T16:08:24-04:00

Kroger: Our Brands Acceleration Leader

Company Name: Kroger General Office Position Type: Employee FLSA Status: Exempt Address: 1014 Vine Street, Cincinnati, OH, United States Position Summary Direct process manager of Our Brands (OB) Acceleration program, collaborating closely with all Acceleration managers to ensure they are meeting acceleration deadlines and milestones. Key communicator of each categories' progress through the Acceleration

Kroger: Our Brands Acceleration Leader2022-08-23T16:07:25-04:00

7-Eleven’s Ups It’s Coffee Game

Convenience retailer 7-Eleven recently engaged agency Safari Sundays to refresh its Retail Brand (private brand) coffee range last year, tasking them with creating a cohesive identity that speaks to the quality and breadth of the program. The agency tapped into the retailer’s rich legacy and quality.The comprehensive coffee refresh touches every 7-Eleven product in the

7-Eleven’s Ups It’s Coffee Game2022-08-22T20:03:17-04:00

Flagstone Foods Announces Harry Overly As CEO

North American Private brand Snack manufacturer Flagstone Foods announced today that Harry Overly has been named Chief Executive Officer, effective September 15, 2022. Overly joins Flagstone having most recently served as President and Chief Executive Officer of Sun-Maid, a role he's held since 2017. In addition to his role as CEO, Overly will serve

Flagstone Foods Announces Harry Overly As CEO2022-08-22T20:20:29-04:00

Now Brewing: Academy Sports & Shiner Beer Collab

Academy Sports + Outdoors & Shiner Beer are launching an exclusive collaboration to turn outdoor activities into celebrations. The first-ever Magellan Outdoors x Shiner co-branded line will be available exclusively at Academy Sports + Outdoors beginning Friday, Aug. 19. Customers can quench their thirst for adventure with Magellan Outdoors x Shiner gear including t-shirts

Now Brewing: Academy Sports & Shiner Beer Collab2022-08-21T16:14:33-04:00

At Home Launches Honeybloom

Home décor and furniture retailer At Home, announced late last week the launch of the new Retail Brand (private label) Honeybloom. The new modern farmhouse-inspired range offers home décor for kitchen, dining, entertaining, living, bedroom, entryway, and outdoor all starting at $5.99. “Honeybloom celebrates life lived together and family and home have always been

At Home Launches Honeybloom2022-08-21T13:27:37-04:00

Join the Institute

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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