Convenience retailer 7-Eleven recently engaged agency Safari Sundays to refresh its Retail Brand (private brand) coffee range last year, tasking them with creating a cohesive identity that speaks to the quality and breadth of the program. The agency tapped into the retailer’s rich legacy and quality.The comprehensive coffee refresh touches every 7-Eleven product in the
North American Private brand Snack manufacturer Flagstone Foods announced today that Harry Overly has been named Chief Executive Officer, effective September 15, 2022. Overly joins Flagstone having most recently served as President and Chief Executive Officer of Sun-Maid, a role he's held since 2017. In addition to his role as CEO, Overly will serve
Academy Sports + Outdoors & Shiner Beer are launching an exclusive collaboration to turn outdoor activities into celebrations. The first-ever Magellan Outdoors x Shiner co-branded line will be available exclusively at Academy Sports + Outdoors beginning Friday, Aug. 19. Customers can quench their thirst for adventure with Magellan Outdoors x Shiner gear including t-shirts
Home décor and furniture retailer At Home, announced late last week the launch of the new Retail Brand (private label) Honeybloom. The new modern farmhouse-inspired range offers home décor for kitchen, dining, entertaining, living, bedroom, entryway, and outdoor all starting at $5.99. “Honeybloom celebrates life lived together and family and home have always been
This year's the Back to School commercial from Florida based grocer Publix once again features the retailer's iconic Private Brand. The product placement is a master class in committing to private brand and integrating it into marketing.
Full Job Description Position Purpose:Lead the team that will be responsible for the design direction and execution of all private label packaging. Develop and implement packaging creative and strategies to drive sales and profitability for our private label programs with operational efficiency. Develop and mentor Best in Class Packaging team to produce packaging from concept
Natural Grocers, the largest family-operated organic and natural grocery retailer in the U.S., celebrates its 67th anniversary from August 18th – August 20th. Customers are invited to a three-day celebration offering Epic Savings, prizes, Natural Grocers Then & Now 67 years ago, Margaret and Phillip Isely went door-to-door in Golden, Colorado educating their neighbors about
From August 26 to September 10, IKEA Festival will take place in IKEA stores and online across the world. Hosted by nine cities, on nine days, focusing on ten topics, IKEA Festival celebrates people’s real creativity and inventiveness at home.In the latest Life at Home report from IKEA, 26% of people globally said that doing
Loud, colorful and rebellious, the four exciting flavors of the new private brand of the EDEKA group will hit the shelves in mid-August 2022. In terms of taste and appearance, the colorful TEA RICH iced teas stand out from the crowd thanks to bright accents and irresistible mixtures. Each variety has its own color
Join us for our exciting slate of in person and virtual events three virtual events each laser focused on private brand: DESIGN 2022, TECH 2022 and STATE OF THE INDUSTRY 2022, The Sustainability Summit in Cincinnati and in person Meet Ups in Boston, Minneapolis and Chicago to round out an exciting slate of seven events
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
© Copyright 2025 | Velocity Institute
