About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Save A Lot Celebrates Summer With A Private Brand Challenge

With grocery prices at a 40-year high, the temperature isn’t the only thing rising this summer. To help Americans lower their grocery bills, Discount grocer Save A Lot has revealed the eight summer barbecue staples that can save shoppers up to 45% when they switch to Retail Brands (private brands).“We know everyone’s wallets are being

Save A Lot Celebrates Summer With A Private Brand Challenge2022-06-23T17:04:06-04:00

Sainsbury’s gives new life to clothing returns

Following a successful trial, UK grocer Sainsbury’s is rolling out its partnership with UK charity ‘Newlife’, to all supermarkets. Newlife has built its foundation around recycling, reprocessing, and reusing clothing to support 1.1 million disabled and terminally ill children in the UK.Since Sainsbury’s partnership with Newlife the Charity for Disabled Children first began in 2019,

Sainsbury’s gives new life to clothing returns2022-06-23T17:03:57-04:00

The Fresh Market Kicks off July with 40th Anniversary Celebration

Greensboro based specialty grocer The Fresh Market is kicking off the best summer celebration ever and marking a milestone in the company's history. The company will commemorate its 40th anniversary beginning on July 1 with an array of special deals, a 4th of July meal, and exclusive products for its guests including a chance to

The Fresh Market Kicks off July with 40th Anniversary Celebration2022-06-22T19:57:21-04:00

Ingredient Costs Increases Force AEON To Raise Private Brand Prices

As raw material prices continue to rise Japanese retailer AEON, announced that it will raise prices for three of its Retail Brand (private brand) products. Aeon will raise the prices of TOPVALU mayonnaise, cup noodles, and tissue paper this month. The price increase is 40 yen for mayonnaise, 10 yen for cup noodles, and

Ingredient Costs Increases Force AEON To Raise Private Brand Prices2022-06-22T15:20:29-04:00

Key Attributes Beyond Price Drive Shoppers to Private Brand

FMI—the Food Industry Association today releases its 2022 Power of Private Brands report, revealing that 40% of consumers have bought more private brands since before the pandemic, and three-quarters of these shoppers plan to continue this trend. While 63% of private brands shoppers consider private brands to be a good value and 55% buy

Key Attributes Beyond Price Drive Shoppers to Private Brand2022-06-21T15:41:25-04:00

Pet Supplies Plus Celebrates Launch of OptimPlus

Pet Supplies Plus, the largest pet retail franchise in the United States, has launched the addition of OptimPlus to their portfolio of Retail Brands (private brand). In conjunction with this launch, Pet Supplies Plus is sponsoring a "Feed Great, Feel Great" sweepstakes for pet owners nationwide with nearly $15,000 worth of prizes. One grand prize

Pet Supplies Plus Celebrates Launch of OptimPlus2022-06-21T15:39:14-04:00

Register Now for Velocity Institute’s 3 Groundbreaking Virtual Events.

Today I am excited to announce 3 groundbreaking new virtual events designed to bring the Velocity Institute members and the entire private brand industry together. The three new virtual events are laser focused on private brand: DESIGN 2022, TECH 2022 and STATE OF THE INDUSTRY 2022 join The Sustainability Summit in Cincinnati and in person

Register Now for Velocity Institute’s 3 Groundbreaking Virtual Events.2022-06-20T16:34:33-04:00

Trader Joes Innovates with Ube

One way to describe ube: a purple-hued yam popular and most often grown in the Philippines. Another way to describe ube: a unique flavor (and color!) that has captivated our customers for several years and counting. Truth be told, ube is both of these things, and this summer, Trader Joe's is offering yet another sweet

Trader Joes Innovates with Ube2022-06-20T16:28:00-04:00

Aldi UK Wine Scoops ‘Best Portuguese Red’ At Prestigious Competition

Global wine competition, Concours Mondial de Bruxelles 2022, has named Animus Douro 2019 ‘Best Portuguese Red’ in this year’s contest. But shoppers won’t have to spend a fortune to get their hands on this gold medal winning wine, as it’s just £5.49 from Aldi. Already a shopper favorite with over 540 5* ratings online, the

Aldi UK Wine Scoops ‘Best Portuguese Red’ At Prestigious Competition2022-06-20T16:27:27-04:00

Network & Connect at A Velocity Institute Meetup in Minneapolis, Boston and Chicago!

Over the next week, we will open registration for an unmatched set of events designed to bring the Velocity Institute members and the entire private brand industry together. The announcements will include both in-person and virtual events purpose-built to create unparalleled opportunities to network, engage, learn and grow. Today I am excited to announce

Network & Connect at A Velocity Institute Meetup in Minneapolis, Boston and Chicago!2022-06-19T16:44:46-04:00