About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Pet Supplies Plus Celebrates Launch of OptimPlus

Pet Supplies Plus, the largest pet retail franchise in the United States, has launched the addition of OptimPlus to their portfolio of Retail Brands (private brand). In conjunction with this launch, Pet Supplies Plus is sponsoring a "Feed Great, Feel Great" sweepstakes for pet owners nationwide with nearly $15,000 worth of prizes. One grand prize

Pet Supplies Plus Celebrates Launch of OptimPlus2022-06-21T15:39:14-04:00

Register Now for Velocity Institute’s 3 Groundbreaking Virtual Events.

Today I am excited to announce 3 groundbreaking new virtual events designed to bring the Velocity Institute members and the entire private brand industry together. The three new virtual events are laser focused on private brand: DESIGN 2022, TECH 2022 and STATE OF THE INDUSTRY 2022 join The Sustainability Summit in Cincinnati and in person

Register Now for Velocity Institute’s 3 Groundbreaking Virtual Events.2022-06-20T16:34:33-04:00

Trader Joes Innovates with Ube

One way to describe ube: a purple-hued yam popular and most often grown in the Philippines. Another way to describe ube: a unique flavor (and color!) that has captivated our customers for several years and counting. Truth be told, ube is both of these things, and this summer, Trader Joe's is offering yet another sweet

Trader Joes Innovates with Ube2022-06-20T16:28:00-04:00

Aldi UK Wine Scoops ‘Best Portuguese Red’ At Prestigious Competition

Global wine competition, Concours Mondial de Bruxelles 2022, has named Animus Douro 2019 ‘Best Portuguese Red’ in this year’s contest. But shoppers won’t have to spend a fortune to get their hands on this gold medal winning wine, as it’s just £5.49 from Aldi. Already a shopper favorite with over 540 5* ratings online, the

Aldi UK Wine Scoops ‘Best Portuguese Red’ At Prestigious Competition2022-06-20T16:27:27-04:00

Network & Connect at A Velocity Institute Meetup in Minneapolis, Boston and Chicago!

Over the next week, we will open registration for an unmatched set of events designed to bring the Velocity Institute members and the entire private brand industry together. The announcements will include both in-person and virtual events purpose-built to create unparalleled opportunities to network, engage, learn and grow. Today I am excited to announce

Network & Connect at A Velocity Institute Meetup in Minneapolis, Boston and Chicago!2022-06-19T16:44:46-04:00

Asda: Packaging Design Manager

Job reference 48427Category: DesignLocation: Asda House – LeedsEmployment TypeFull-time: Contract TypeFixed TermHours per Week: 37.50Salary: Competitive salary plus benefitsCategory: DesignDo you have a graphic design leadership background and are looking for an opportunity to innovate, own and drive one of our Packaging Design teams to deliver beautiful designs?You'll lead, shape and drive the performance of the GM

Asda: Packaging Design Manager2022-06-19T16:10:12-04:00

Kroger Private Brands Up 6.3% in Q1 2022

The Kroger Co. today reported its first-quarter 2022 results and will update investors on how Leading with Fresh and Accelerating with Digital initiatives continue to position Kroger for long-term sustainable growth. "Kroger achieved strong first-quarter results as we successfully executed on our strategy of Leading with Fresh and Accelerating with Digital. We are incredibly proud

Kroger Private Brands Up 6.3% in Q1 20222022-06-16T19:22:50-04:00

Sainsbury’s Launches Refillable Handsoap

British retailer Sainsbury’s has announced the launch of its Retail Brand (private brand) 1L refillable handwash pouches. The 1L pouches use 85% less plastic and will help customers reduce the amount of plastic waste in their homes by simply reusing their handwash bottle and pump and refilling from a Sainsbury’s handwash pouch. The new refillable

Sainsbury’s Launches Refillable Handsoap2022-06-16T19:01:31-04:00

Hy-Vee’s Publishes Private Label Tuna Supplier Vessel Report

US grocer Hy-Vee announced on Friday the publication of their Retail Brand (private label) tuna supplier vessel documentation report. The report follows Greenpeace USA’s request for major US grocery retailers to share more information about their seafood supply chain. In 2021, the inaugural Greenpeace report “The High Cost of Cheap Tuna: US Supermarkets, Sustainability, and Human Rights

Hy-Vee’s Publishes Private Label Tuna Supplier Vessel Report2022-06-15T18:51:49-04:00

Field Agent’s Launches A Simpler Way To Win At Retail

Field Agent, a provider of retail solutions including audits, shopper insights, digital product demos, and online ratings and reviews, announced today the public launch of its new self-service platform. "Today, we're transforming the way work is done in the retail industry," says Rick West, CEO and co-founder of Field Agent. "With this launch, we're

Field Agent’s Launches A Simpler Way To Win At Retail2022-06-15T19:09:34-04:00