For the fourth year in a row, Aldi surveyed shoppers about their favorite ALDI Retail Brand (private brand) products. Over 100,000 loyal shoppers took the annual ALDI Fan Favorites survey, resulting in a variety of historic firsts. Heaps of fervent fans sharing their must-have buys? It's an ALDI thing. A three-time former winner was
British grocer Co-op is introducing a ‘freeze me’ message to its Retail Brand (private brand) milk products, in a bid to cut down on 70,000 tons of milk wasted a year. Figures from UK’s leading sustainability experts WRAP, highlight that more than more than £150 million worth of milk is waste each
CVS Health is hosting its 14-day annual app-exclusive ExtraCare Extra Thanks Event in July to say thank you its nearly 75 million loyal members of CVS’ longstanding and hugely popular ExtraCare Rewards program the way they want: digitally. The program began July 10 and will run through through July 23. ExtraCare members who have
Walgreens owned British drug chain Boots private brand Soltan has announced that it will no longer produce sun protection with SPF lower than SPF50 for children and SPF15 for adults. In the first year of its sun safety partnership with Macmillan Cancer Support, Soltan is committed to helping customers to stay protected in the sun
Walmart’s newest Retail Brand (private brand) launch Thyme and Table seeks to bring trendy home fashion to the masses. The kitchenware starts as low as $.50. According to Walmart, “Thyme & Table is a unique collection of kitchen essentials curated for recipe gurus and enthusiastic foodies who crave bold style and unmatched quality. We
The 2022 Top Women in Store Brands nomination process is now open. Now in its 10th year, the awards program was established by Women Impacting Storebrand Excellence (WISE), a nonprofit professional development organization, and the private label trade magazine Store Brands. The deadline to enter is Friday, July 29. Nominations may be submitted by
Peapod Digital Labs (PDL), the digital, e-commerce and commercial engine for Ahold Delhaize USA, announced late last week the launch of an Incubator Program for diverse-owned suppliers, specifically targeting suppliers for its Private Brands portfolio. The Incubator is designed to develop new, exceptional quality, private brand products in partnership with certified, diverse-owned suppliers. During
In the latest post from Walmart Canada's official blog Stephanie Fusco of Corporate Affair reaches out to their Replenishment team for some fun summer-inspired details on what flavors and products Canadian customers reach for most often from the Walmart Brands portfolio. “Our team has the inside track on what Walmart customers are looking for
Some of us have recently discarded tires at a Sam’s Club Tire & Battery Center. And pieces of those discarded tires could be in one of the new (Retail Brand) private brand Members Mark floor mats. Sam’s Club is embracing a regenerative mindset as they develop Member’s Mark products, placing nature, humanity, and customers at
New UK supermarket data has revealed for the first time the price gap between expensive branded groceries and Retail Brand (private brand) products. According to an analysis of Kantar data, British shoppers could be spending a premium of £15.1billion a year for branded items in Big 4 supermarkets (Tesco, Sainsbury’s, ASDA, Morrisons) instead of
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
© Copyright 2026 | Velocity Institute
