Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Asda: Packaging Design Manager

Job reference 48427Category: DesignLocation: Asda House – LeedsEmployment TypeFull-time: Contract TypeFixed TermHours per Week: 37.50Salary: Competitive salary plus benefitsCategory: DesignDo you have a graphic design leadership background and are looking for an opportunity to innovate, own and drive one of our Packaging Design teams to deliver beautiful designs?You'll lead, shape and drive the performance of the GM

Asda: Packaging Design Manager2022-06-19T16:10:12-04:00

Kroger Private Brands Up 6.3% in Q1 2022

The Kroger Co. today reported its first-quarter 2022 results and will update investors on how Leading with Fresh and Accelerating with Digital initiatives continue to position Kroger for long-term sustainable growth. "Kroger achieved strong first-quarter results as we successfully executed on our strategy of Leading with Fresh and Accelerating with Digital. We are incredibly proud

Kroger Private Brands Up 6.3% in Q1 20222022-06-16T19:22:50-04:00

Sainsbury’s Launches Refillable Handsoap

British retailer Sainsbury’s has announced the launch of its Retail Brand (private brand) 1L refillable handwash pouches. The 1L pouches use 85% less plastic and will help customers reduce the amount of plastic waste in their homes by simply reusing their handwash bottle and pump and refilling from a Sainsbury’s handwash pouch. The new refillable

Sainsbury’s Launches Refillable Handsoap2022-06-16T19:01:31-04:00

Hy-Vee’s Publishes Private Label Tuna Supplier Vessel Report

US grocer Hy-Vee announced on Friday the publication of their Retail Brand (private label) tuna supplier vessel documentation report. The report follows Greenpeace USA’s request for major US grocery retailers to share more information about their seafood supply chain. In 2021, the inaugural Greenpeace report “The High Cost of Cheap Tuna: US Supermarkets, Sustainability, and Human Rights

Hy-Vee’s Publishes Private Label Tuna Supplier Vessel Report2022-06-15T18:51:49-04:00

Field Agent’s Launches A Simpler Way To Win At Retail

Field Agent, a provider of retail solutions including audits, shopper insights, digital product demos, and online ratings and reviews, announced today the public launch of its new self-service platform. "Today, we're transforming the way work is done in the retail industry," says Rick West, CEO and co-founder of Field Agent. "With this launch, we're

Field Agent’s Launches A Simpler Way To Win At Retail2022-06-15T19:09:34-04:00

Albertsons Soleil Redesign Brings Good Vibes to Summer

Albertsons Companies today announced the relaunch of Soleil Sparkling Water, marking a new era for the beverage Retail Brand (private brand) that introduces eight can packaging with updated, eye-catching artwork. The product line is now available nationwide, exclusively at Albertsons Cos. family of stores such as Safeway, Jewel-Osco, Acme and Shaw’s. Supported by an

Albertsons Soleil Redesign Brings Good Vibes to Summer2022-06-14T16:29:24-04:00

Target: Senior Engineer, Packaging, Owned Brand Product & Packaging

1000 Nicollet Mall, Minneapolis, MN 55403-2542time type: Full timejob requisition id: R0000216141 As a Fortune 50 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities

Target: Senior Engineer, Packaging, Owned Brand Product & Packaging2022-06-14T16:28:56-04:00

Velocity Institute Announces 3 Groundbreaking Virtual Events.

Today I am excited to announce 3 groundbreaking new virtual events designed to bring the Velocity Institute members and the entire private brand industry together. The three new virtual events are laser focused on private brand: DESIGN 2022, TECH 2022 and STATE OF THE INDUSTRY 2022 join The Sustainability Summit and Meet Ups in Boston,

Velocity Institute Announces 3 Groundbreaking Virtual Events.2022-06-13T20:54:32-04:00

Bed Bath & Beyond Partners with Rebuilding Together

Bed Bath & Beyond and Rebuilding Together this week announced a partnership to provide no-cost home repairs and essential household items for local neighbors in need in communities across the country. The partnership kicked off in Ringwood, NJ today with Associates representing local Bed Bath & Beyond, buybuy BABY and Harmon Face Values stores, as well as

Bed Bath & Beyond Partners with Rebuilding Together2022-06-13T16:21:09-04:00

Ahold Delhaize USA Marks Sustainable Seafood Progress

This World Oceans Day, Ahold Delhaize USA is celebrating its companies’ sustainable seafood progress, which now includes sustainably sourced seafood across each of the U.S. retail stores full assortments of seafood products. In 2018, Ahold Delhaize USA began a comprehensive initiative in partnership with the Gulf of Maine Research Institute (GMRI) to support sustainable seafood

Ahold Delhaize USA Marks Sustainable Seafood Progress2022-06-12T12:11:15-04:00

Join the Institute

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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