Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Private Brand Goes to the Dogs + Petco, Pets at Home, Fresh Thyme & Waitrose NEWS

WATCH NOW! This Week in Private Brand: Beauty, Pets, and More Welcome to Velocity This Week, Tuesday, February 6th, 2024. This is our weekly look inside the world of Retailer-owned Brand news with a healthy dose of insights and opinions. In this week's edition, we have exciting stories on pets and beauty, highlighting

Private Brand Goes to the Dogs + Petco, Pets at Home, Fresh Thyme & Waitrose NEWS2024-02-06T16:30:09-05:00

Velocity Conference + Expo Booths Now Available

The Velocity Conference + Expo will be held May 13-15, 2024, at the Sheraton Hotel + Conference Center in Charlotte, NC. The conference will present Executives from the world's largest retailers, thought leaders, and solution partners delivering actionable insights into the future of private brands. Platinum, Gold, Silver & Bronze packages

Velocity Conference + Expo Booths Now Available2024-02-06T19:42:42-05:00

Register Today for the Velocity Private Brand + AI Virtual Summit – FREE

REGISTER NOW! FEBRUARY 21, 2024 | 10:00 AM – 12:30 PM EST Join us for the FREE online summit to explore AI and its potential uses and pitfalls for private brands and retail. Presentations will include AI trailblazers, apologists, analysts, and thought leaders. Retailer-owned Brands are at an inflection point with AI. Retail executives

Register Today for the Velocity Private Brand + AI Virtual Summit – FREE2024-02-06T08:21:29-05:00

Trader Joe’s, JCPenney’s, Kroger, and More: A Weekly Update on Retailer Owned Brands

WATCH NOW! Retailer-owned brands / private brands are increasingly becoming a force to reckon with in the consumer market, driven by their unique ability to offer distinctive products that resonate with shoppers. From Trader Joe's customer-acclaimed snacks to JCPenney's philanthropic clothing line, the push for private labels is reimagining retail boundaries and consumer

Trader Joe’s, JCPenney’s, Kroger, and More: A Weekly Update on Retailer Owned Brands2024-01-30T19:29:42-05:00

BuildingProfitable Private BrandConnections with Wayne Bennetof ECRM | RANGE ME

WATCH THE INTERVIEW The retail landscape is continually evolving, with new trends and challenges emerging as businesses strive to stay competitive and meet consumer demands. Private brands, also known as Retailer-owned brands, are an integral part of this dynamic industry. In a recent episode of Velocity Talks, Christopher Durham, president of the Velocity

BuildingProfitable Private BrandConnections with Wayne Bennetof ECRM | RANGE ME2024-01-24T18:18:33-05:00

Target Launches New Brand: Gigglescape + Numerator, Home Depot, Costco & Aldi News

WATCH NOW! In this week's enlightening episode of Velocity, host Christopher Durham takes a deep dive into the dynamic world of retailer-owned brand news. The landscape of consumer goods is ever-evolving, and the past year has marked a significant surge in the popularity of retailer-owned brands across various sectors. With 2023 witnessing an

Target Launches New Brand: Gigglescape + Numerator, Home Depot, Costco & Aldi News2024-01-22T18:30:40-05:00

Kroger Albertson’s Merger Delayed: Staples, Asda, Store Brands Magazine, Wakefern and More:

WATCH NOW! In this week's enlightening episode of Velocity, host Christopher Durham takes a deep dive into the dynamic world of retailer-owned brand news. Engage with insightful discussions on the delayed Kroger-Albertsons merger, the introduction of Staples' new breakroom brand, and the pivotal move by Store Brands magazine as it transitions from print

Kroger Albertson’s Merger Delayed: Staples, Asda, Store Brands Magazine, Wakefern and More:2024-01-16T19:10:32-05:00

Velocity Talks – Catching Up with Private Brand Hall of Fame Member Tom Ewing

WATCH THE INTERVIEW Navigating the Evolving Landscape of Private Brands: Insights from Tom Ewing at Velocity Talks The private brand industry has witnessed transformative changes over the years, shifting from the early days of generic offerings to becoming a powerhouse in retail differentiation. Tom Ewing, an esteemed veteran in the private brand sector,

Velocity Talks – Catching Up with Private Brand Hall of Fame Member Tom Ewing2024-01-11T20:45:59-05:00

Vertex Awards Standard Entries Close Friday!

ENTER TODAY! Vertex Awards Standard Entries Close Friday! The Vertex Awards are back. Submissions are officially open for the competition to gain global recognition for outstanding Retailer-owned Brand (private brand / private label) package design. Retailers, manufacturers, and agencies can now enter their designs with the lowest price of this year's competition the

Vertex Awards Standard Entries Close Friday!2024-01-11T20:37:30-05:00

Join the Institute

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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