Today I am excited to announce 3 groundbreaking new virtual events designed to bring the Velocity Institute members and the entire private brand industry together. The three new virtual events are laser focused on private brand: DESIGN 2022, TECH 2022 and STATE OF THE INDUSTRY 2022 join The Sustainability Summit and Meet Ups in Boston,
Bed Bath & Beyond and Rebuilding Together this week announced a partnership to provide no-cost home repairs and essential household items for local neighbors in need in communities across the country. The partnership kicked off in Ringwood, NJ today with Associates representing local Bed Bath & Beyond, buybuy BABY and Harmon Face Values stores, as well as
This World Oceans Day, Ahold Delhaize USA is celebrating its companies’ sustainable seafood progress, which now includes sustainably sourced seafood across each of the U.S. retail stores full assortments of seafood products. In 2018, Ahold Delhaize USA began a comprehensive initiative in partnership with the Gulf of Maine Research Institute (GMRI) to support sustainable seafood
UK grocer Morrisons has introduced a redesign of their ‘Counted’ private brand created by the agency StormBrands. Counted is the retailer's range that provides convenient, delicious and calorie-controlled alternatives to customers’ favorite meal solutions. In alignment with a refreshed brand positioning and evolving consumer trends around calorie-controlled diets, Morrisons briefed Storm to rejuvenate its ‘Counted’
Over the next week, we will open registration for an unmatched set of events designed to bring the Velocity Institute members and the entire private brand industry together. The announcements will include both in-person and virtual events purpose-built to create unparalleled opportunities to network, engage, learn and grow. Today I am excited to announce
Together, IKEA and electronic music artists Swedish House Mafia explore music and creativity at home to make everyday life easier for those who produce, perform, play or love music. At the IKEA Festival during the 2022 Milan Design Week, IKEA revealed three more Retail Brand (private brand) products from the upcoming collection which spotlighted
Summary The Manager, Brand Strategy will support the development of brand and marketing strategies and program initiatives to position Daymon Worldwide as the brand-building expert in the Private Brand marketplace. This individual will be responsible for providing strategic brand and marketing support to our retailer partners, helping to build brands that resonate with shoppers, and
Are you or is there someone in your organization who is an experienced and dynamic speaker who can help retail and private brand professionals develop strategies, skills, and a mindset that drives private brand excellence in sustainability? If so, we invite you to speak at the 2022 Velocity Institute Sustainability Summit October 18-19, 2022.
European rapid delivery retailer Gorillas announced this week the launch of Retail Brands (private brands) “Gorillas Daily”, “Gorillas Premium”, “Hot Damn” and “< start-up beer >” in its key markets of Germany, France, the UK, and the Netherlands. Gorillas will offer a unique and extensive assortment of around 50 products in 11 of the most
Home retailer Williams Sonoma announced this week the launch of Seed & Harvest, a new Retail Brand (private brand) collection of flavorful food that prioritize providing customers with unprecedented transparency in ingredients and sustainable sourcing practices to accommodate various dietary, food or lifestyle preferences. As a result of these commitments to transparency and sustainability, the
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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