About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Imperfect Foods Appoints ex-Amazon leaders COO, CMO, and CFO

Last week, Imperfect Foods, the online grocer at the forefront of eliminating food waste and building a better food system, announces the hiring of Corey Corey Farrell Farrell as Chief Operating Officer, Kelly Nigh as Chief Merchandising Officer, and Hetu Patel as Chief Financial Officer, all three ex-Amazon leaders. Their appointments further establish the certified B Corporation's

Imperfect Foods Appoints ex-Amazon leaders COO, CMO, and CFO2022-04-19T19:13:40-04:00

Misfit Markets Launches First Private Brand – Odds & Ends

Misfits Market, the online grocery platform focused on accessibility, affordability, and sustainability, launched its first-ever Retail Brand (private brand), Odds & Ends. The launch of Misfits Market’s new brand – which currently includes pantry staples such as coffee and snacks like nuts, dried fruit, and dark chocolate-covered mini pretzels – ensures Misfits Market’s customers can

Misfit Markets Launches First Private Brand – Odds & Ends2022-04-18T20:50:44-04:00

TreeHouse Names Joseph E. Scalzo to Board of Directors

TreeHouse Foods today announced that Joseph E. Scalzo will join its Board of Directors, effective immediately. Mr. Scalzo will join as a Class I director with a term expiring at the 2024 annual meeting of the Company's stockholders. Ann M. Sardini, Chair of the Board, said, "Joe brings to our Board significant operating experience in

TreeHouse Names Joseph E. Scalzo to Board of Directors2022-04-18T20:50:27-04:00

Hoppy Days! UK Aldi’s Easter Chocolate Bunny

Easter wouldn’t be the same without a delicious chocolate bunny and Aldi UK has brought back the countries favorite chocolate animal! Available now, Aldi’s Moser Roth Chocolate Bunny (100g) is priced at an incredible £1.49, making it up to a whopping 50% cheaper than the infamous Swiss rabbit. Shoppers will be hopping mad to miss

Hoppy Days! UK Aldi’s Easter Chocolate Bunny2022-04-13T15:45:17-04:00

The Home Depot: Senior Director – Brand Management and Marketing

The Home Depot: Senior Director – Brand Management and Marketing POSITION PURPOSE The Senior Director will drive the overall brand management and marketing direction and strategy within The Home Depot’s Private Brand portfolio. The Senior Director will lead private brand development and execution from concept through launch including brand governance, creative packaging development, online experience,

The Home Depot: Senior Director – Brand Management and Marketing2022-04-13T15:44:56-04:00

The Body Shop Launches In-Store Refill Program

In 2021, The Body Shop announced an ambitious five-year plan to roll out refill stations for its Body Shop private brand products in the majority of its stores globally in an effort to reduce plastic use and become the most sustainable business possible. The Body Shop is now introducing the refill program in stores across

The Body Shop Launches In-Store Refill Program2022-04-13T15:44:24-04:00

Netto Marken-Discount Launches Organic Brand Naturkind

German discount supermarket chain Netto Marken-Discount has introduced the new Retail Brand (private brand) Naturkind. The new brand was created to focus on strengthening the retailer's organic product portfolio. The brand offers quality organic products with holistic sustainability standards at a reasonable price. Each item is sourced from 100% controlled organic farming and produced in

Netto Marken-Discount Launches Organic Brand Naturkind2022-04-13T15:43:54-04:00

Join Retailers From Across North America at at the Velocity Conference

The Velocity Conference and Innovation Expo returns to Charlotte, NC at the Charlotte Convention Center. Running May 16-18, 2022, Velocity will be the first private brand event to return to an in-person event. Velocity will bring together industry leaders to BOLDLY accelerate the pace of change in the wake of Covid and uncover retail

Join Retailers From Across North America at at the Velocity Conference2022-04-13T17:11:06-04:00

Trader Joe’s Sweetens the Table with Tres Leches Cake

Tres leches cake is as quintessentially Latin American a dessert as you’ll ever find. Broadly beloved across cultures ranging through North, Central, and South America, a classic tres leches is typically made with a light, airy sponge cake that’s been soaked with a mix of three kinds of milk: heavy cream, evaporated milk, and

Trader Joe’s Sweetens the Table with Tres Leches Cake2022-04-13T15:42:18-04:00

Weee! – Private Label Manager

Weee! - Private Label Manager Fresno, CA About Weee! Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain, and leveraging social buying, Weee! is reshaping the

Weee! – Private Label Manager2022-04-13T15:39:53-04:00