About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

26 Days & Counting to the Velocity Conference

The Velocity Conference and Innovation Expo returns to Charlotte, NC at the Charlotte Convention Center. Running May 16-18, 2022, Velocity will be the first private brand event to return to an in-person event. Velocity will bring together industry leaders to BOLDLY accelerate the pace of change in the wake of Covid and uncover retail

26 Days & Counting to the Velocity Conference2022-04-20T19:40:06-04:00

Andy Jassy Publishes His First Shareholder Letter As Amazon CEO

Andy Jassy, who became CEO of Amazon in July of last year, has released his first annual letter to shareholders. The letter contains a recap of the retailer's 2021 performance and outlines its goals for the future. Before taking over the top post at Amazon, Jassy was CEO of the company’s Amazon Web Services cloud

Andy Jassy Publishes His First Shareholder Letter As Amazon CEO2022-04-20T19:15:27-04:00

Lassonde Appoints Cade Culver President, Private Label Division

Lassonde Industries Inc, announced this week the appointment of Cade Culver as President of its Private Label Division of Lassonde Pappas and Company, Inc., one of the two largest producers of Retail Brand (private brand) shelf-stable fruit juices and drinks in the United States. Mr. Culver will report to the President and Chief Operating Officer

Lassonde Appoints Cade Culver President, Private Label Division2022-04-20T19:14:17-04:00

Sam’s Club Reinvents Member’s Mark with Sustainable Ambitions

Sam’s Club members are increasingly looking for quality and value, as well as for items that are on-trend and offer sustainable qualities. In response to this feedback and in line with its obsession for delivering items and experiences its members desire, the retailer has announced that it is evolving its Member’s Mark Retail Brand

Sam’s Club Reinvents Member’s Mark with Sustainable Ambitions2022-04-19T19:47:13-04:00

New Study Points to the Impact of Sustainability Impact on Private Brands

The impact of sustainability efforts in the private brands sector may be bigger than previously realized. The adoption of sustainable practices by brands and retailers is responsible for about 20% of a businesses’ financial results, according to a new study by Supply Pilot. This research coincides with the rebrand of Solutions for Retail Brands (S4RB)

New Study Points to the Impact of Sustainability Impact on Private Brands2022-04-19T19:14:01-04:00

Imperfect Foods Appoints ex-Amazon leaders COO, CMO, and CFO

Last week, Imperfect Foods, the online grocer at the forefront of eliminating food waste and building a better food system, announces the hiring of Corey Corey Farrell Farrell as Chief Operating Officer, Kelly Nigh as Chief Merchandising Officer, and Hetu Patel as Chief Financial Officer, all three ex-Amazon leaders. Their appointments further establish the certified B Corporation's

Imperfect Foods Appoints ex-Amazon leaders COO, CMO, and CFO2022-04-19T19:13:40-04:00

Misfit Markets Launches First Private Brand – Odds & Ends

Misfits Market, the online grocery platform focused on accessibility, affordability, and sustainability, launched its first-ever Retail Brand (private brand), Odds & Ends. The launch of Misfits Market’s new brand – which currently includes pantry staples such as coffee and snacks like nuts, dried fruit, and dark chocolate-covered mini pretzels – ensures Misfits Market’s customers can

Misfit Markets Launches First Private Brand – Odds & Ends2022-04-18T20:50:44-04:00

TreeHouse Names Joseph E. Scalzo to Board of Directors

TreeHouse Foods today announced that Joseph E. Scalzo will join its Board of Directors, effective immediately. Mr. Scalzo will join as a Class I director with a term expiring at the 2024 annual meeting of the Company's stockholders. Ann M. Sardini, Chair of the Board, said, "Joe brings to our Board significant operating experience in

TreeHouse Names Joseph E. Scalzo to Board of Directors2022-04-18T20:50:27-04:00

Hoppy Days! UK Aldi’s Easter Chocolate Bunny

Easter wouldn’t be the same without a delicious chocolate bunny and Aldi UK has brought back the countries favorite chocolate animal! Available now, Aldi’s Moser Roth Chocolate Bunny (100g) is priced at an incredible £1.49, making it up to a whopping 50% cheaper than the infamous Swiss rabbit. Shoppers will be hopping mad to miss

Hoppy Days! UK Aldi’s Easter Chocolate Bunny2022-04-13T15:45:17-04:00

The Home Depot: Senior Director – Brand Management and Marketing

The Home Depot: Senior Director – Brand Management and Marketing POSITION PURPOSE The Senior Director will drive the overall brand management and marketing direction and strategy within The Home Depot’s Private Brand portfolio. The Senior Director will lead private brand development and execution from concept through launch including brand governance, creative packaging development, online experience,

The Home Depot: Senior Director – Brand Management and Marketing2022-04-13T15:44:56-04:00