Late last week IPLC announced that Sonja Jacobs has joined the firm n the position of Partner DACH market (Germany, Austria, and Switzerland).Sonja worked for almost 25 years in the dairy manufacturing industry. She is familiar with both the branded and Private Label side of the business. In 2001 Sonja moved to Germany where she
Kroger announced this week the second year of its Go Fresh & Local Supplier Accelerator, a program designed to enhance and accelerate the selection of local items sold in the Kroger Family of Companies. The program provides a pathway to entry for local businesses of all sizes by allowing American-based growers and producers the
Carrefour is continuing with its drive to support French producers, as well as providing its customers with high-quality products that are both grown and manufactured in France: it has just created a new Quality Line for UHT cream. This initiative is in line with the partnership set up in January 2021 with the Saint-Denis-de-l’Hôtel
Each day leading up to the Velocity Conference + Expo, May 16-18, 2022 we will highlight one of the many exciting presentations that will make the event the must attend private brand Event of 2022. Todays focus lands on the presentation by Bob Himler, VP Own Brand Development, RITE AID He will present: If You
Who could have guessed that oats would become such a game-changer for non-dairy beverages? It turns out that these normally unassuming grains make a pretty miraculous milk alternative, as evidenced by the mild, subtly sweet flavor profile and rich, yet silky-smooth consistency of Trader Joe's new Non-Dairy Oat Beverage. It should come as no surprise,
Late last week BJ's Wholesale Club announced the opening of BJ’s market, a new concept club in Warwick, RI. Located at 375 East Ave, BJ’s market is 43,000 square feet, about half the size of a full-sized BJ’s club. BJ’s market will feature top-selling fresh foods, produce, sundries, and seasonal products for members of BJ’s
Each day leading up to the Velocity Conference + Expo, May 16-18, 2022 we will highlight one of the many exciting presentations that will make the event the must attend private brand Event of 2022. Todays focus lands on the presentation by Brenda Lord, VP Private Brands & Quality Assurance, CVS HEALTHKelli Garvey, Director, Brand
Last week Amazon announced that’s its Retail Brand (private brand) streaming device the Fire TV Cube (2nd gen) now supports Audio Streaming for Hearing Aids, commonly known as ASHA. This makes Fire TV the first-ever streaming media player to support ASHA and allow customers to directly connect to compatible Bluetooth hearing aids. The National Institute on
Michigan-based SpartanNash has announced the appointment of a new celebrity spokesperson for its Our Family private brand. Melissa Stockwell, a veteran and three-time medal-winning Paralympic triathlete has been signed to promote Our Family.The partnership, which runs now through the end of 2023, will include appearances and social media content created by Stockwell with topics including grocery shopping,
Each day leading up to the Velocity Conference + Expo, May 16-18, 2022 we will highlight one of the many exciting presentations that will make the event the must attend private brand Event of 2022. Todays focus lands on the presentation by Stacie Sopinka, VP Own Brands, SOBEYS. She will present: Inviting Acceleration to Dinner
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
© Copyright 2026 | Velocity Institute
