About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

The Return of In Person – Velocity Conference + Expo

After two long years of pandemic-driven live event cancellations, the Velocity Conference and Innovation Expo returns to Charlotte, NC at the Charlotte Convention Center. Running May 16-18, 2022, Velocity will be the first private brand event to return to an in-person event. Velocity will bring together industry leaders to BOLDLY accelerate the pace of change

The Return of In Person – Velocity Conference + Expo2022-04-05T20:07:50-04:00

Southeastern Grocers Commits to Sustainable Private Brand Packaging

Southeastern Grocers Inc. (SEG), parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is committing to increase sustainability for its Retail Brand (private brand) packaging by the end of 2028. The announcement is in response to feedback provided by SEG’s customers, associates and community members who expressed their desire to see more

Southeastern Grocers Commits to Sustainable Private Brand Packaging2022-04-05T19:51:25-04:00

Hand Me Down Quality: M&S Kidswear Takes on Resale

Today, Marks & Spencer (M&S) Kidswear is announcing a trial with the UK’s first fully circular kidswear peer-to-peer marketplace where parents can buy, sell, donate, and recycle outgrown kidswear – dotte. Founded in 2020 by Louise Weiss and Samantha Valentine, dotte seeks to address the challenges parents face when buying secondhand, through a digital

Hand Me Down Quality: M&S Kidswear Takes on Resale2022-04-05T19:50:35-04:00

Kroger’s Food as Medicine Platform Recognized by University of Cincinnati

Kroger Health, the healthcare division of The Kroger Co. (NYSE: KR), funded the University of Cincinnati to execute an independent clinical research study to learn how retailers, like Kroger, serve as an important healthcare destination by leveraging food and nutrition education to support the health and wellbeing of shoppers. The study, Supermarket and Web-based Intervention

Kroger’s Food as Medicine Platform Recognized by University of Cincinnati2022-04-04T16:51:42-04:00

Book your Velocity Expo Booth NOW!

Book your Velocity Expo Booth today! The groundbreaking event returns to Charlotte, NC at the Charlotte Convention Center May 16-18, 2022, Velocity will be the first private brand event to be held in-person and the industry is ready to connect. Velocity will bring together retailers, manufacturers, suppliers, agencies, solution providers, everyone from the idea

Book your Velocity Expo Booth NOW!2022-04-03T20:43:00-04:00

Sales of Chinese Retailer Missfresh’s Private Label Fresh Food Brand Surged 300%

Missfresh Limited  a pioneer in China's neighborhood retail industry, saw fourth-quarter 2021 sales for its Retail Brand (private label) Fresh Joy ("Xiang An Xin" in Chinese) grow 300%, as compared to the first quarter in the same year. This surge in sales results from Missfresh's continued investment in and improvements to the brand's product quality and

Sales of Chinese Retailer Missfresh’s Private Label Fresh Food Brand Surged 300%2022-04-04T16:34:56-04:00

CVS Publishes New Policy to Reduce Pesticides in Food

Rhode Island based drugtore CVS Health has published CVS Pharmacy Pollinator & Pest Management policy. The new policy encourages all suppliers of Retail Brand (private brand) food and beverages to reduce the use of pollinator-toxic pesticides. The policy recognizes that chemicals that threaten pollinators are linked to significant health hazards for farmworkers and rural communities surrounding

CVS Publishes New Policy to Reduce Pesticides in Food2022-04-03T20:43:20-04:00

Aldi UK Launches Scent-sational Hot Cross Bun Candle For Easter

Late last week discount supermarket Aldi UK announced it is releasing three new seasonal Retail Brand (private brand) candles ahead of Easter weekend. On sale from April 7th, the gift set costs just £3.99 and includes three egg-cellent scents: Hot Cross Buns, Chocolate Eggs and Easter Cupcakes (85g). Hot cross bun fans can take their love for the baked

Aldi UK Launches Scent-sational Hot Cross Bun Candle For Easter2022-04-04T16:36:15-04:00

Target: Director of Product Operations Owned Brand Sourcing & Development Household Paper/Cleaning/Stationery

Director of Product Operations Owned Brand Sourcing & Development Household Paper/Cleaning/Stationery(Full time remote or hybrid)Target is an iconic, beloved and well-recognized brand, a Fortune 50 company and one of America’s leading retailers.Merchandising at Target is evolving at an incredible pace across our broad product portfolio as we create Guest-centric, localized shopping experiences online and across

Target: Director of Product Operations Owned Brand Sourcing & Development Household Paper/Cleaning/Stationery2022-04-03T20:41:28-04:00

DEADLINE EXTENSIONS: Velocity Fast Track Pitch Competition

Due to the overwhelming response of the Retail Brand (private brand) industry to the Fast Track Pitch Competition we are extending the deadline to MIDNIGHT EST, Friday, April 8, 2022. Are you a large private brand manufacturer with a great new product or innovation? Do you have an interesting new product flavor, Are you a

DEADLINE EXTENSIONS: Velocity Fast Track Pitch Competition2022-03-31T21:15:13-04:00