About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Target: Director Owned Brand Product Operations Healthcare/Beauty

Director of Product Operations Owned Brand Sourcing & Development Healthcare BeautyTarget is an iconic, beloved and well-recognized brand, a Fortune 50 company and one of America’s leading retailers.Merchandising at Target is evolving at an incredible pace across our broad product portfolio as we create Guest-centric, localized shopping experiences online and across our 1800+ stores. We

Target: Director Owned Brand Product Operations Healthcare/Beauty2022-04-06T18:00:13-04:00

Cold Pressed Cucumber Avocado Smoothie from Trader Joe’s

Historically, many cultures have been crafting smoothies for centuries, but the United States didn’t hop on the wagon until health food stores on the West Coast began churning them out with the onset of the commercial blender in the 1930s. Trader Joe's has carried a number of smoothies and cold-pressed juices over the years (they

Cold Pressed Cucumber Avocado Smoothie from Trader Joe’s2022-04-06T18:00:24-04:00

Sainsbury’s first UK supermarket to offer 100% ASC certified fresh Scottish salmon

Sainsbury’s has become the first UK supermarket to have 100% of its fresh Scottish salmon range independently certified by the Aquaculture Stewardship Council (ASC). Seafood that carries the ASC logo has been sourced from farms that have been independently certified as both environmentally and socially responsible.To meet the ASC standard, farms must undertake an independent

Sainsbury’s first UK supermarket to offer 100% ASC certified fresh Scottish salmon2022-04-06T17:58:45-04:00

More than a Dozen Retail Executives to present at the Velocity Conference

The Velocity Conference and Innovation Expo returns to Charlotte, NC at the Charlotte Convention Center. Running May 16-18, 2022, Velocity will be the first private brand event to return to an in-person event. Velocity will bring together industry leaders to BOLDLY accelerate the pace of change in the wake of Covid and uncover retail

More than a Dozen Retail Executives to present at the Velocity Conference2022-04-06T18:35:45-04:00

Aldi All Day with new Merch!

U.S. fans of the discount grocer ALDI are excited to learn the news that the retailer is releasing a new Merch. The limited-time-only Aldi branded collection of ALDI Finds will become available on April 20 and include:ALDI Food Market PlaysetALDI Super Fan Activity BookHydration BottlesKeychain Coin HoldersPajama SetsSlidesSocks

Aldi All Day with new Merch!2022-04-06T17:56:47-04:00

The Return of In Person – Velocity Conference + Expo

After two long years of pandemic-driven live event cancellations, the Velocity Conference and Innovation Expo returns to Charlotte, NC at the Charlotte Convention Center. Running May 16-18, 2022, Velocity will be the first private brand event to return to an in-person event. Velocity will bring together industry leaders to BOLDLY accelerate the pace of change

The Return of In Person – Velocity Conference + Expo2022-04-05T20:07:50-04:00

Southeastern Grocers Commits to Sustainable Private Brand Packaging

Southeastern Grocers Inc. (SEG), parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is committing to increase sustainability for its Retail Brand (private brand) packaging by the end of 2028. The announcement is in response to feedback provided by SEG’s customers, associates and community members who expressed their desire to see more

Southeastern Grocers Commits to Sustainable Private Brand Packaging2022-04-05T19:51:25-04:00

Hand Me Down Quality: M&S Kidswear Takes on Resale

Today, Marks & Spencer (M&S) Kidswear is announcing a trial with the UK’s first fully circular kidswear peer-to-peer marketplace where parents can buy, sell, donate, and recycle outgrown kidswear – dotte. Founded in 2020 by Louise Weiss and Samantha Valentine, dotte seeks to address the challenges parents face when buying secondhand, through a digital

Hand Me Down Quality: M&S Kidswear Takes on Resale2022-04-05T19:50:35-04:00

Kroger’s Food as Medicine Platform Recognized by University of Cincinnati

Kroger Health, the healthcare division of The Kroger Co. (NYSE: KR), funded the University of Cincinnati to execute an independent clinical research study to learn how retailers, like Kroger, serve as an important healthcare destination by leveraging food and nutrition education to support the health and wellbeing of shoppers. The study, Supermarket and Web-based Intervention

Kroger’s Food as Medicine Platform Recognized by University of Cincinnati2022-04-04T16:51:42-04:00

Book your Velocity Expo Booth NOW!

Book your Velocity Expo Booth today! The groundbreaking event returns to Charlotte, NC at the Charlotte Convention Center May 16-18, 2022, Velocity will be the first private brand event to be held in-person and the industry is ready to connect. Velocity will bring together retailers, manufacturers, suppliers, agencies, solution providers, everyone from the idea

Book your Velocity Expo Booth NOW!2022-04-03T20:43:00-04:00