About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

H-E-B’s Limited Edition Potato Chips Ranked

In the new article posted in Texas Monthly “All of H-E-B’s Current Novelty Potato Chips, Ranked” author Dan Solomon takes a deep dive into the mysteries of the iconic retailers’ Retail Brand (private brand) limited edition potato chips. He begins… "H-E-B’s house brands have long been a source of consternation among Texan consumers. They require

H-E-B’s Limited Edition Potato Chips Ranked2022-03-31T14:58:26-04:00

Aaron Gottlieb Appointed President Daymon International

Today Daymon announced that Aaron Gottlieb had assumed the role of President of Daymon International. Aaron brings nearly 20 years of Daymon experience to this role; ten years spent overseas leading businesses for Daymon in Europe and Africa.Aaron has had success in every geography he has operated in with a unique ability to connect across

Aaron Gottlieb Appointed President Daymon International2022-03-31T13:35:16-04:00

Waitrose Attorneys Challenge Asda’s Just Essentials

Just one day after we announced the launch of the new Just Essentials by ASDA Retail Brand (private brand) British retailer Waitrose has launched a legal challenge against the new sub-brand. Waitrose, attorneys are claiming that Asda’s new sub-brand infringes on the trademark of their Essential Waitrose sub-brand.A spokesperson for Waitrose said: ‘We were surprised

Waitrose Attorneys Challenge Asda’s Just Essentials2022-03-30T18:51:09-04:00

New Seasons Market Embraces Sustainable Packaging

Portland, Oregon-based New Seasons Market will transition its Retail Brand (private brand) Fresh Pasta packaging from plastic clamshells to an environmentally preferable alternative, PaperSeal Map trays.The PaperSeal modified atmosphere packaging trays are produced by Graphic Packaging International and New Seasons Market will be the first domestic retailer to use this innovation. Each PaperSeal MAP tray

New Seasons Market Embraces Sustainable Packaging2022-03-30T18:51:39-04:00

Asda launches new ‘Just Essentials’

UK retailer Asda today confirmed it will launch the largest budget-friendly essentials Retail Brand (private brand) range in the market to help millions of families fight rising living costs. ‘Just Essentials by Asda’ comprises 300 products, 50% more than the Smart Price Range it will eventually replace, while still offering customers the same great

Asda launches new ‘Just Essentials’2022-03-29T20:36:45-04:00

Shoppers Go Wild as Aldi’s Sweet Shop Themed Soft Drinks Return

Aldi shoppers are rejoicing in the United Kingdom recently announced the return of its Retail Brand (private brand) Vive Sweet Shop Drinks (1L). For just 39p, a single glass of any of the four nostalgic flavors can take customers straight back to their childhood: whether it be the classic Rhubarb and Custard, sharp Fruit Salad,

Shoppers Go Wild as Aldi’s Sweet Shop Themed Soft Drinks Return2022-03-28T19:59:16-04:00

Lunds & Byerlys: Director Private Brands

Lunds & Byerlys: Director Private Brands Edina, MN 55424 Job Type: Full-time Full Job Description Our Commitment to You: Lunds & Byerlys is committed to taking care of the employees who take care of our customers. We are committed to creating work environments centered around the values of hospitality, teamwork, and opportunity. Lunds & Byerlys

Lunds & Byerlys: Director Private Brands2022-03-28T19:58:59-04:00

ALERT: VELOCITY FAST TRACK Competition Closes Thursday

Are you a large private brand manufacturer with a great new product or innovation? Do you have an interesting new product flavor, Are you a small manufacturer with a great product who would love to be in a retailers private brand? Do you have a packaging innovation, marketing or software solution that can add

ALERT: VELOCITY FAST TRACK Competition Closes Thursday2022-03-27T17:20:04-04:00

U.S. Defense Commissary Agency Extends SpartanNash Private Brand Contract

Late last week, SpartanNash today announced that the U.S. Defense Commissary Agency (DeCA) has extended its contract to provide private label products to all DeCA commissaries through Dec. 15, 2025.“We are proud and grateful that DeCA has entrusted SpartanNash with a three-year contract extension as we work to strengthen our partnership in service of America’s

U.S. Defense Commissary Agency Extends SpartanNash Private Brand Contract2022-03-27T17:19:01-04:00

Trader Joes Launches Black Tea and Boba Coconut Non-Dairy Frozen Dessert

Bubble tea is a true treat for the senses. In addition to the lush creaminess and rich aromatics of refreshing milk tea, you also get to indulge in the satisfying chewiness of boba with every sip. As luck would have it, it’s a sensational experience that happens to translate quite faithfully into a dessert context,

Trader Joes Launches Black Tea and Boba Coconut Non-Dairy Frozen Dessert2022-03-24T19:30:43-04:00