The Return of In Person – Velocity Conference + Expo

After two long years of pandemic-driven live event cancellations, the Velocity Conference and Innovation Expo returns to Charlotte, NC at the Charlotte Convention Center. Running May 16-18, 2022, Velocity will be the first private brand event to return to an in-person event. Velocity will bring together industry leaders to BOLDLY accelerate the pace of change in the wake of Covid and uncover retail owned brands’ potential to win.

Presenters include executives from Albertsons, CVS Health, Lowe’s Home Improvement, Wakefern, Party City, Rite Aid, Petsmart and Family Dollar.

The conference and innovation expo will include:

  • 30+ keynote level speakers (retail executives, thought leaders, solution partners, and manufacturers.)
  • 50 curated Innovation Expo exhibitors featuring the goods and services that will help you innovate and win.
  • Winner’s Circle Happy Hour: Cocktails and networking in the NASCAR Hall of Fame.
  • Vertex Awards Ceremony – Celebrate the 2022 winners of the world’s largest Retail Brand package design competition


The Innovation Expo is the heart of the Velocity Conference and the hub of networking at the event. Opening Cocktail Reception, morning and afternoon networking breaks, and lunch will take place in the expo area.

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By Published On: April 5th, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.