2024 VERTEX AWARDS
GUEST POSTS
The ‘new normal’: a time for private brands to seize the day!
Private brands want to be confident that the sales surges of the pandemic era will ultimately translate into long-term sales, but what could
The cost-of-living crisis: a moment of truth for private brands?
Availability issues prompted trial of private brand products during the pandemic, causing sales to surge. But will the momentum fade in the cost-of-living crisis
The undeniable truth
Retailers and private brands have seen huge disruption to their supply chains due to COVID-19 and the war in Ukraine. But this is
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