Over the past year, as global events, weather catastrophes and economic volatility have unsettled consumers, they have increasingly turned to more modestly priced “little luxuries” for comfort and a reward. Younger generations, especially Millennials and Gen Z, are taking the lead, looking for ways to treat themselves without spending a lot, even if it’s
Entering the transformative landscape of 2024, the marketing dynamics for retail and e-commerce are undergoing significant shifts. Retailer-owned Brands (private brands), strategically positioned, are poised to be pivotal players in defining this evolving terrain. Navigating through technological advancements and dynamic shifts in consumer behavior, marketers must have the foresight to anticipate and seamlessly integrate
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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