Bird, Cat, Fried egg, Mermaid dog and Sandwich friends - these cuddly friends form IKEA’s new SAGOSKATT soft toy Retail Brand collection, designed by kids that participated in the retailer’s drawing competition. The Dodo Bird was designed by US winner, Nick! Available at IKEA US stores October 2021, IKEA will donate 100% of the
Celebrating the 10th anniversary of its Family Program, IKEA USA has collaborated with agency Ogilvy to create the limited edition HUVUDROLL private brand scented candle that smells like its famous private brand Swedish meatballs. The candle is launched as part of the IKEA’s Store in a Box gift package sweepstake, available to Family Program members.
Together, IKEA and Sonos want to democratize music and sound in the home and bring a better listening experience to the people. With the new introduction of the new private brand SYMFONISK picture frame WiFi speaker, customers can enjoy both room-filling sound and a beautiful piece of art. Beginning July 15, 2021, the SYMFONISK picture
As we spend more time indoors, the climate at home becomes an important factor for health and well-being. The FÖRNUFTIG air purifier is the first Ikea private brand product from their new product segment focusing on indoor climate. The air purifier helps to create healthier air by filtering away gases and particles. These can be
The sixth IKEA Art Event is a private brand limited collection that’s all about the magic that happens when the line between art and functional design blurs. This range of home furnishings presents an ingenious perspective on everyday things, inviting the wonder and curiosity sparked by art right into your home. For the new collection,
Llama, Candy, Brown bear, Globe man, Eggplant car and Ladybug mouse – these cuddly friends form the new SAGOSKATT private brand soft toy-collection from IKEA. They’re all designed by kids that participated in the retailer's annual drawing competition. The six designers selected this year - chosen from more than 71,000 entries across the globe -
Following IKEA’s commitment to inspire and enable people to live a healthier and more sustainable life at home, all non-rechargeable alkaline private brand batteries will be removed from the global home furnishing range by October 2021. With this decision, IKEA wishes to inspire consumers who need to frequently use batteries to make a switch to
Tomorrow September 28, home retailer IKEA will launch a new plant-based private brand Swedish meatball to its in-store menu. The “plant ball,” the new option—which builds on an existing plant-based meatball that IKEA launched in 2015—is made from yellow pea protein, oats, potatoes, onion, and apple. “At IKEA, we sell more than one billion meatballs every
[et_pb_section fb_built="1" _builder_version="4.6.0" _module_preset="default"][et_pb_row _builder_version="4.6.0" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.0" _module_preset="default"][et_pb_text _builder_version="4.6.0" _module_preset="default"]Late last week, IKEA of Sweden AB and the LEGO Group reveal the long-awaited outcome of their collaboration. The two brands joined forces to create the private brand collaboration IKEA BYGGLEK – a playful storage solution. Consisting of a series of storage boxes with LEGO
[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]The new plant ball, a plant-based meat substitute, is made with yellow pea protein, oats, potatoes, onion and apple, but looks and tastes like meat. With a climate footprint of only 4% of the classic IKEA private brand meatball, the plant ball contributes to the IKEA ambition to become
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