Bird, Cat, Fried egg, Mermaid dog and Sandwich friends - these cuddly friends form IKEA’s new SAGOSKATT soft toy Retail Brand collection, designed by kids that participated in the retailer’s drawing competition. The Dodo Bird was designed by US winner, Nick! Available at IKEA US stores October 2021, IKEA will donate 100% of the
Celebrating the 10th anniversary of its Family Program, IKEA USA has collaborated with agency Ogilvy to create the limited edition HUVUDROLL private brand scented candle that smells like its famous private brand Swedish meatballs. The candle is launched as part of the IKEA’s Store in a Box gift package sweepstake, available to Family Program members.
Together, IKEA and Sonos want to democratize music and sound in the home and bring a better listening experience to the people. With the new introduction of the new private brand SYMFONISK picture frame WiFi speaker, customers can enjoy both room-filling sound and a beautiful piece of art. Beginning July 15, 2021, the SYMFONISK picture
As we spend more time indoors, the climate at home becomes an important factor for health and well-being. The FÖRNUFTIG air purifier is the first Ikea private brand product from their new product segment focusing on indoor climate. The air purifier helps to create healthier air by filtering away gases and particles. These can be
The sixth IKEA Art Event is a private brand limited collection that’s all about the magic that happens when the line between art and functional design blurs. This range of home furnishings presents an ingenious perspective on everyday things, inviting the wonder and curiosity sparked by art right into your home. For the new collection,
Llama, Candy, Brown bear, Globe man, Eggplant car and Ladybug mouse – these cuddly friends form the new SAGOSKATT private brand soft toy-collection from IKEA. They’re all designed by kids that participated in the retailer's annual drawing competition. The six designers selected this year - chosen from more than 71,000 entries across the globe -
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