IKEA and Marimekko launch the BASTUA collection, which is inspired by Nordic nature, wellness, and self-care rituals. The Retail-owned Brand (private brand) limited-edition collection consists of 26 products with vibrant prints, ranging from furniture, glassware, and textiles. The range will be available in the US and globally starting March 2023. The BASTUA collaboration
This season at IKEA, the iconic retailer is in the mood to celebrate the magic of the holidays with a new Retail Brand (private brand) winter collection, VINTERFINT 2022. Inspired by Scandinavian folklore and handicraft, it has everything you need to turn your home into a holiday wonderland. The new IKEA winter collection, VINTERFINT 2022,
IKEA and Swedish House Mafia have teamed up to democratize music production at home and enable the many music lovers to unleash their creativity. The result is OBEGRÄNSAD collection which will be launched in the US and globally in October 2022. IKEA and electronic music artists Swedish House Mafia set out to explore music
From August 26 to September 10, IKEA Festival will take place in IKEA stores and online across the world. Hosted by nine cities, on nine days, focusing on ten topics, IKEA Festival celebrates people’s real creativity and inventiveness at home.In the latest Life at Home report from IKEA, 26% of people globally said that doing
Together, IKEA and electronic music artists Swedish House Mafia explore music and creativity at home to make everyday life easier for those who produce, perform, play or love music. At the IKEA Festival during the 2022 Milan Design Week, IKEA revealed three more Retail Brand (private brand) products from the upcoming collection which spotlighted
Earlier this month IKEA U.S announced the national launch of its Buy Back & Resell service in 33 stores across the U.S. from November 1 – December 5, 2021. The retailer will also launch its new ‘Sustainable Living Shop’ in all U.S. locations and offer discounts on sustainable products during the month of November.
Bird, Cat, Fried egg, Mermaid dog and Sandwich friends - these cuddly friends form IKEA’s new SAGOSKATT soft toy Retail Brand collection, designed by kids that participated in the retailer’s drawing competition. The Dodo Bird was designed by US winner, Nick! Available at IKEA US stores October 2021, IKEA will donate 100% of the
Celebrating the 10th anniversary of its Family Program, IKEA USA has collaborated with agency Ogilvy to create the limited edition HUVUDROLL private brand scented candle that smells like its famous private brand Swedish meatballs. The candle is launched as part of the IKEA’s Store in a Box gift package sweepstake, available to Family Program members.
Together, IKEA and Sonos want to democratize music and sound in the home and bring a better listening experience to the people. With the new introduction of the new private brand SYMFONISK picture frame WiFi speaker, customers can enjoy both room-filling sound and a beautiful piece of art. Beginning July 15, 2021, the SYMFONISK picture
As we spend more time indoors, the climate at home becomes an important factor for health and well-being. The FÖRNUFTIG air purifier is the first Ikea private brand product from their new product segment focusing on indoor climate. The air purifier helps to create healthier air by filtering away gases and particles. These can be
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