Velocity Institute

Private Brands Surge: Whole Foods, Harrods, and Gopuff Lead the Way in Sustainability and Innovation

Key Takeaways Whole Foods Market emphasizes sustainability and environmental stewardship through its expanding 365 brand with over 2,600 items and nearly 1,000 organic products. Harrods relaunches its luxury retailer-owned brand, focusing on sustainability and heritage, setting new industry standards. Gopuff innovates with its premium 'Basically' range, introducing unique products tailored to consumer preferences

Private Brands Surge: Whole Foods, Harrods, and Gopuff Lead the Way in Sustainability and Innovation2024-07-25T09:09:30-04:00

Natural Grocers Expands its Retailer-owned Brand into Sparkling Water

Just in time for summer, Natural Grocers introduced its Natural Grocers Brand Sparkling Spring Water to the retailer's brand. Customers looking to up their summer hydration needs at an Always Affordable Price can enjoy Natural Grocers Brand Sparkling Water in two bubbly sizes: 16 oz. and 25.3 oz. NATURAL GROCERS BRAND PRODUCTS SPARKLING WATER

Natural Grocers Expands its Retailer-owned Brand into Sparkling Water2023-06-20T14:49:18-04:00

Natural Grocers the Second Annual “Best of the Best” Winners

Natural Grocers, the largest family-operated organic and natural grocer in the U.S., is announced this week the results of its second annual "Best of the Best" customer survey Last month, customers voted in Natural Grocers' second annual "Best of the Best" customer survey, answering 6 questions to rank their favorite Natural Grocers Retail Brand (private

Natural Grocers the Second Annual “Best of the Best” Winners2022-10-19T16:57:12-04:00

Natural Grocers Celebrates 67 Years

Natural Grocers, the largest family-operated organic and natural grocery retailer in the U.S., celebrates its 67th anniversary from August 18th – August 20th. Customers are invited to a three-day celebration offering Epic Savings, prizes, Natural Grocers Then & Now 67 years ago, Margaret and Phillip Isely went door-to-door in Golden, Colorado educating their neighbors about

Natural Grocers Celebrates 67 Years2022-08-17T19:00:50-04:00

Natural Grocers Launches Vitamins & Supplements

Lakewood, Colorado-based natural and organic grocer Natural Grocers by Vitamin Cottage has introduced a new line of private brand Natural Grocers Brand Vitamins & Supplements. The range of 100+ vitamins, herbs, minerals, and precision formulas is "poised to fill the void of murky credentials and dubious quality that swamp the online marketplace. Our comprehensive range

Natural Grocers Launches Vitamins & Supplements2021-09-15T09:59:03-04:00

Natural Grocers Launches “Rooted in Community Gratitude Giveaway”

Amid the chaos of 2020, one thing is certain—it's also been a year defined by the hero next door. To honor this, and spread acts of kindness and good cheer, Natural Grocers has launched its "Rooted in Community Gratitude Giveaway" promotion. The initiative invites community members to nominate their friends, family, or neighbors for the chance to

Natural Grocers Launches “Rooted in Community Gratitude Giveaway”2021-09-15T09:39:45-04:00

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Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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