Natural Grocers Celebrates 67 Years

Natural Grocers, the largest family-operated organic and natural grocery retailer in the U.S., celebrates its 67th anniversary from August 18th – August 20th. Customers are invited to a three-day celebration offering Epic Savings, prizes,

Natural Grocers Then & Now

67 years ago, Margaret and Phillip Isely went door-to-door in Golden, Colorado educating their neighbors about nutrition and handing out samples of homemade whole grain bread. Margaret’s passion for nutritional education, natural foods, and supplements spread throughout the community, and soon they opened a store. This little house nestled within a neighborhood was filled with the smells of herbs and spices and laughter among neighbors and friends. People lined up to talk to Margaret about nutrition and connect with someone who genuinely cared.

Today, the company, which is operated by the second and third generations of the Isely family, has 163 locations in 21 states and still prides itself on being a neighborhood grocery store where nutrition education, healthy food, and planet-prioritizing practices are warmly offered.

Celebrate & Save

Infused with a birthday theme to celebrate what would be co-founder Margaret Isely’s 101st birthday, the anniversary event gives customers plenty of reasons to join in the fun. In addition to the event being the biggest sale of the year, Natural Grocers is offering $128,000 in prizes and giveaways, including a Tesla Model 3, or $47,000 cash, contests, free frozen treats, collectible stickers, chocolate bars, limited-edition reusable shopping bags, and more.

Epic Savings/Freebies

All customers will enjoy three days of Epic Savings of up to 60% off on over 500 products including popular groceries, vitamins and supplements, and body care products throughout the store, such as multiple Natural Grocers Brand private brand Products, C2O Pure Coconut Water, Kicking Horse Organic Coffee, Zum Laundry Soaps, Cocomels Chocolate Covered Coconut Milk Caramels, Beyond Meat products, a variety of supplement brands, and much more.

Free Frozen Dessert: Customers who visit Natural Grocers on Thursday, August 18th from 1-6 PM, can enjoy a free frozen dessert (dairy and non-dairy options available).


Natural Grocers community members will have a chance to win over $128,000 in prizes during the three-day event, including a Tesla Model 3, or $47,000 cash (courtesy of C20 Pure Coconut Water and Steaz), a Specialized Turbo Levo SL Comp Bike, a Gold Apple Watch, Lomi Composters, gift cards, vendor gift boxes, free groceries and more. To enter to win, customers simply fill out the Anniversary Sweepstakes form available at all Natural Grocers’ locations between August 18th and August 20th.

Count the Party Hats: Customers can also win a $500 Natural Grocers gift card by counting the party hats sprinkled throughout the pages of the August good4u Health Hotline magazine, which can be picked up at any Natural Grocers. For a chance to win, customers can fill out the form in the magazine and drop it off at their local store by August 31, 2022. A drawing among all entries with the correct number will determine the winner.

{N}Power Member Perks

Members of {N}power, Natural Grocers’ free loyalty program, will have access to additional Anniversary promotions on groceries and gifts throughout the store, including:

  • Daily Doorbuster Deals: During the 3-day event, {N}power members can take advantage of exclusive discounts from 9-11AM.
  • Thursday, Aug. 18th – Bacon & Bacon Alternatives, $3.99 per pkg. (limit 2 packages).
  • Friday, Aug. 19th – Free Range Eggs, 99¢ per doz. (limit 2 cartons).
  • Saturday, Aug. 20th – Cheese & Cheese Alternatives, 25% off (limit 2 packages).
  • Free Limited-Edition Reusable Shopping Bag: {N}power members will receive a newly designed limited edition 67th Anniversary reusable bag with purchase.
  • Free Chocolate! {N}power members will receive one free Natural Grocers Brand Organic Chocolate Bar (all flavors), while supplies last.
  • Spend & Win: For every $67 that {N}power members spend, they’ll get an automatic entry to win a Natural Grocers Cutting Board (a $34.99 value; one winner per store)

Heroes In Aprons Fund

Heroes in Aprons Fund – Natural Grocers will donate 1% of all sales from Thursday, August 18th to the Natural Grocers Heroes in Aprons Fund. This non-profit organization was established in 2021 and provides short-term financial assistance to qualifying Natural Grocers good4u Crew members or their immediate family members who have encountered unanticipated hardships due to sickness, natural disasters, or other unforeseen circumstances.

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By Published On: August 17th, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.