WATCH NOW! Welcome to Velocity This Week, your weekly update on the latest news and insights in the world of retailer-owned brands. I'm Christopher Durham, and in this episode, we'll dive into some exciting developments in the private brand industry. From Sprouts Farmers Market's new holiday range to Aldi's Advent and Holiday calendars and Walmart's
To celebrate summer Lakeland, Florida-based grocer Publix has released the new TV commercial “Summer never gets old.” The new ad, of course, features their iconic Publix-owned Brand products. In the YouTube posting, the Retailer describes the creative: “Whether you're reliving your favorite summer memories or making new ones, Publix is here to help
This year's the Back to School commercial from Florida based grocer Publix once again features the retailer's iconic Private Brand. The product placement is a master class in committing to private brand and integrating it into marketing.
It’s that time again, Publix has introduced some great new Retail Brand (private brand) Publix Premium Limited-Time Ice Cream flavors which are available now through May! What sweeter way to start the year? Check out the full list below! NEW FLAVOR: Maple Tiramisu: Tiramisu-flavored ice cream with a decadent espresso-flavored caramel swirl, studded with chocolatey
During the holiday season, we love to showcase Holiday Commercials from retailers around the world that feature Retail Brands. Today’s commercial comes Publix. Christmas is the time of year when magic means finding goodness in each other. And that is the heart of this story about a little girl, an older neighbor, and a
Are you searching for the perfect gift for the Publix fan in your life? The iconic grocer has launched the Publix Company Store with a wide variety of Publix-branded items and trendy merchandise that customers can purchase online and have shipped anywhere in the United States. From drinkware and watches to chicken tender lapel pins and other accessories,. Check out
Florida-based grocer Publix is putting a new twist on a classic holiday treat. The supermarket released a limited-edition Retail Brand gingerbread kit that allows shoppers to build and decorate their own edible gingerbread Publix grocery store. "We know our fans love checking out the newest Publix locations," said the company. "So we’re excited to
If you’re anything like the Publix Retail Brand team, you look forward to the surprise of limited-time private brand offerings. Whether it’s seasonally-inspired bakery treats or something else altogether, the retailer is always keeping their eyes open – looking for the latest and greatest products. Taking inspiration from some of the favorite flavors of
It’s the best time of the year — Publix limited-edition fall and winter Retail Brand ice cream flavors are back! And the retailer has released two new flavors to fall in love with. Available in stores now through January. NEW: Salted Caramel Toffee Crunch Salted caramel‐flavored ice cream with toffee‐flavored swirls and pieces of
George Jenkins and Joe Blanton turn on the power in the Lakeland Dairy Manufacturing Plant. Publix Premium ice cream is one of the retailer's most beloved private brand ranges. Whether customers enjoy it from a bowl, on a cone, or with a favorite baked good, kids and adults of all ages just can’t
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