Velocity Institute

Walmart & Coop Italia to present at Velocity Global

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]With an unrivaled agenda, heavy-hitting executive speakers and networking opportunities galore—Here’s the latest on what you can expect at Velocity Global. We are thrilled to announce Ivo Petroff, Senior Category Manager, Walmart Canada and Alberto Marrassini, CEO at Coop Italian Food North America, Inc. will present at Velocity: Global:

Walmart & Coop Italia to present at Velocity Global2021-09-15T09:40:26-04:00

Retailers Upbeat About New Private Brand Opportunities

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text admin_label="Text" _builder_version="4.4.7" hover_enabled="0"]Food retailers are bullish about new opportunities for Private Brand that couldn’t have been imagined just a couple of months ago. In the My Private Brand webinar "COVID-19: Leading with Private Brands," retail executives said increased consumer trial of store brands during the COVID-19 crisis has boosted perceptions

Retailers Upbeat About New Private Brand Opportunities2021-09-15T09:40:26-04:00

Amazon Responds to Congressional Challenge

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]Amazon responds to the charges from overzealous legislators with this letter. Bravo! "As you know, such use of store data is the norm across the diverse and competitive retail landscape, where large retailers like Walmart, Target, Walgreens, Kroger, and Costco use store data to develop and sell private brands."

Amazon Responds to Congressional Challenge2021-09-15T09:40:26-04:00

Velocity Conference Goes Global & Virtual

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22"][et_pb_row admin_label="row" _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.4.7" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0"]Velocity, The My [Private] Brand Conference, will respond to the global COVID crisis by transforming this year’s annual event into a unique virtual experience. The new format will expand the scope and reinvent the experience with unmatched

Velocity Conference Goes Global & Virtual2021-09-15T09:40:27-04:00

Welcome to the NEW My Private Brand!

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]Ten days ago, I awoke to a busy and exciting day of prep for our webinar “COVID-19: Leading with Private Brand” with 650+ registrants; there was a lot to do. Later that morning, we discovered that mypbrand.com was down. It happens occasionally, so we were not that concerned –

Welcome to the NEW My Private Brand!2021-09-15T09:40:27-04:00

7-Eleven Introduces Ready-to-Bake Options

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column _builder_version="4.4.6" type="4_4"][et_pb_text _builder_version="4.4.6" hover_enabled="0"]7-Eleven is offering its most popular hot food items ready to bake at home. Options include cheese or pepperoni pizza, chicken tenders, buffalo and spicy bone-in wings, breaded boneless wings and Monterrey Jack chicken taquitos. "Before the pandemic, customers were out and on-the-go, grabbing breakfast on the way

7-Eleven Introduces Ready-to-Bake Options2021-09-15T09:40:27-04:00

Waitrose to Relaunch Essentials

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/waitrose_relaunch.jpg" title_text="waitrose_relaunch" _builder_version="4.4.6"][/et_pb_image][et_pb_text _builder_version="4.4.6"]This month, UK grocer Waitrose is relaunching its most successful private brand - Essential Waitrose. The range, first launched in 2009, was introduced to offer customers high quality and great value everyday items. More than 200 new and improved products from key categories such as skincare, yogurts,

Waitrose to Relaunch Essentials2021-09-15T09:40:27-04:00

Don Welge, Private Label Hall of Fame Member dies from COVID-1

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column _builder_version="4.4.6" type="4_4"][et_pb_text _builder_version="4.4.6" hover_enabled="0"]Private brand manufacturer Gilster-Mary Lee Corporation announced this past Thursday on its Facebook page the death of Don Welge. In 2013 he was inducted into the PLMA Private Label Hall of Fame. “It is with great sadness that we must advise you of the passing earlier today of Don Welge after

Don Welge, Private Label Hall of Fame Member dies from COVID-12021-09-15T09:40:27-04:00

Manifesto for a Private Brand Revolution

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]In mid-September, I unveiled the Manifesto for a Private Brand Revolution at the second annual at Velocity: The My Private Brand Conference. The manifesto calls for bold change and a complete mind shift. It calls for retailers to believe in the power of their brands and the ability of a

Manifesto for a Private Brand Revolution2021-09-15T09:40:27-04:00

Store Brands Now Lead in Package Design – PLMALive!

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_video src="https://cdn.plmalive.com/2019/2019_12_Durham.mp4?_=1" _builder_version="4.4.6"][/et_pb_video][et_pb_text _builder_version="4.4.6"]My latest piece for the Private Label Manufacturers Association’s online video magazine PLMALive. Store Brands Now Lead in Package Design What are the trends that made retailers and store brands the leaders in package design in 2019?  Christopher Durham explains how private label is winning the battle over what

Store Brands Now Lead in Package Design – PLMALive!2021-09-15T09:40:27-04:00

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Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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