https://www.youtube.com/watch?v=-ZL6bbvPcu4 Discount retailer Dollar General announced today the launch of a new and affordable private brand of hair care products aimed at cleaning, conditioning, treating and styling hair - Root to End. The new line, composed of ten new products and all of which are priced at only $5 each, is now available only
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="4.9.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.9.1" _module_preset="default"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Ready to treat yourself to something decadently sweet or savory? Target is once again expanding its grocery private brand portfolio with the launch of Favorite Day, their latest food and beverage brand is designed to help shoppers make time for delicious moments. The new
In December, Walmart partnered with TikTok to pioneer innovation for the fastest-growing digital community. The retailer brought a shoppable live stream experience to U.S. TikTok users for the very first time. The TikTok community enjoyed shopping while engaging with their favorite creators. During the event, Walmart netted 7X more views than anticipated and grew our
Continente ECO is the Portuguese retailer Continente's new private brand of ecological products for cleaning the home, clothes and paper, which combines environmental sustainability with efficiency and affordable prices and is on sale, starting today, in all the brand's stores. The range includes more than 15 SKUs, from paper products - kitchen roll, napkins, and
As we continue to spend more time at home, everyone is looking to make their spaces feel more modern and functional, and kids are no exception. Now, with the introduction of Kohl’s new Kids Home Shop, shoppers can plan for the ultimate kids room makeover by browsing the assortment of fresh and functional kids bedding,
Late last week America's largest traditional grocer Kroger reported its Q4 2020 Results – in an Earnings Call led by Chairman and CEO Rodney McMullen. Private Brand once again took center stage as one of the retailer's 4 competitive moats, seamless, personalization, fresh, and “our brands”. CEO Rodney McMullen spoke optimistically about the results "Kroger
Private Brand success has always been about quality and price — and increasingly about innovation. But there’s more as well. A growing number of industry leaders recognize the importance of building diverse teams of associates and partners to drive business momentum and help enhance society. That message emerged from speakers at the My Private Brand
Bed Bath & Beyond announced yesterday the biggest change in its product assortment in a generation, with plans to launch at least eight new Private Brands in fiscal 2021, with six of these being launched sequentially in the first six months of the fiscal year. Marking another major step in its recently announced comprehensive growth
Looking for a bubbly, better-for-you beverage to quench your thirst? Look no further than 7‑Eleven's new private brand sparkling water – Serafina. Imported from Italy, the sparkling mineral water brand was created exclusively for 7‑Eleven and comes in three flavors: Original, Organic Lime and Organic Lemon Ginger with an SRP of $1.79 per 16.9-ounce bottle. For a limited
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.8.2" background_size="initial" background_position="top_left" background_repeat="repeat"]Welcome My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week's episode features my conversation with Rich
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
© Copyright 2025 | Velocity Institute
