Velocity Institute

Kroger’s Simple Truth Innovates On Instagram

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column _builder_version="4.4.8" type="4_4"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]https://www.instagram.com/p/CBnhtZrAP5t/Cincinnati based grocer Kroger continues to innovate with its $2b+ private brand Simple Truth this time with marketing aimed directly at the social media savvy. Kroger innovation chef's Alyssa and Mike are pumping out energetic 3-4 minute recipe/cooking Instagram videos that seem to be catching the attention of

Kroger’s Simple Truth Innovates On Instagram2021-09-15T09:40:21-04:00

Just The Lobsters – Trader Joe’s

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]It was only a matter of time before candy evolution would take its course and we would see which private brand Trader Joe’s Scandinavian Swimmer would rise to the top of the gummy-food chain… Turns out, it’s the Lobsters who have clawed their way to the top of our TJ's customer

Just The Lobsters – Trader Joe’s2021-09-15T09:40:21-04:00

Sweet Private Brand Fun From ASDA

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Inspired by the ‘Gin Explosion’ int he United Kingdom and the ever-growing trend of mocktails. Asda wanted to create a private brand candy design that was fun feeling, bright, and trend-inspired that could resonate with a variety of audiences. Our result was a design created by OurCreative that combines

Sweet Private Brand Fun From ASDA2021-09-15T09:40:21-04:00

7 Trends Impacting the Retail Amid a Global Pandemic and Beyond

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8" min_height="2768px" hover_enabled="0"] As of April 2020, eCommerce year-over-year growth was up 68%, surpassing 40% of total retail sales. Convenience continues to reign supreme as more than half of consumers reported their willingness to spend more to get what they need. In 2019, 40% of consumers were willing to pay the same or more for private labels;

7 Trends Impacting the Retail Amid a Global Pandemic and Beyond2021-09-15T09:40:21-04:00

Kroger Reports Strong First Quarter 2020 Results

Kroger today reported its first-quarter 2020 results, provided a Restock Kroger progress update on the three-year transformation plan and an update to the COVID-19 response. Chairman and CEO Rodney McMullen commented "The COVID-19 pandemic and the most recent instances of racial injustice have changed our country in unmistakable ways, not the least of which is

Kroger Reports Strong First Quarter 2020 Results2022-02-16T09:21:22-05:00

Velocity Conference: The Secrets to Developing Transparent Private Brands

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Today I am excited to announce the next presentation for the 2020 Virtual edition of Velocity Global: the My Private Brand Conference taking place August 4-5, 2020. Paul Woodward, Senior Director, Solutions Management Group, Oracle will take the Velocity stage to present The Secrets to Developing Transparent Private Brands. Paul pioneered and founded the first

Velocity Conference: The Secrets to Developing Transparent Private Brands2021-09-15T09:40:21-04:00

Perrigo Enters CBD Market With $50 million Investment

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column _builder_version="4.4.8" type="4_4"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]Private brand manufacturing giant Perrigo announced that it is entering the cannabidiol (CBD) market through a strategic investment in and long-term supply agreement with Kazmira LLC, a supplier of hemp-based CBD products free of tetrahydrocannabinol (THC-free) based in Watkins, Colorado. The fast-growing and rapidly evolving CBD market is

Perrigo Enters CBD Market With $50 million Investment2021-09-15T09:40:21-04:00

Wakefern, Petsmart, Sobey’s, Ahold Delhaize and Quad to Discuss Design at Velocity Global

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Today I am excited to announce the next presentation for the 2020 edition of Velocity Global: the My Private Brand VIRTUAL conference taking place August 4-5, 2020, and on-demand to all registrants 24 hours a day, 7 days a week for the next 365 days. Designing to Win! Leading With Private

Wakefern, Petsmart, Sobey’s, Ahold Delhaize and Quad to Discuss Design at Velocity Global2021-09-15T09:40:21-04:00

Sephora Innovates with Beauty Gummies

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column _builder_version="4.4.8" type="4_4"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]Sephora France has introduced a new line of private brand Beauty Gummies. The innovative new product combines vitamins, plants, and minerals to create the SEPHORA COLLECTION vegan food supplements. The line includes a Hair Booster, Energy Booster, and Skin Detox gummy. The gummies are 100% made in France

Sephora Innovates with Beauty Gummies2021-09-15T09:40:22-04:00

Portuguese Grocer Mercadona Debuts 99% Cocoa Bar

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column _builder_version="4.4.8" type="4_4"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]Portuguese supermarket retailer Mercadona has introduced a new private brand range of 99% chocolate bars in their Hacendado brand This 99% chocolate bar is produced in Portugal by their specialist supplier Imperial and will be on sale in 1,636 stores in Portugal and Spain. All information about the

Portuguese Grocer Mercadona Debuts 99% Cocoa Bar2021-09-15T09:40:22-04:00

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Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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