Dutch Coop Superunie’s has introduced a redesign of its organic private brand BIO+ created by SGK Amsterdam. The agency was tasked with modernizing the brand and appealing to a wider audience. The existing brand logo, while appropriate for early adopters, was reminiscent of first-wave organic ranges with overt pharmaceutical cues. Consumer expectations have since
Whataburger and Academy Sports + Outdoors have launched an exclusive line worthy of a Texas-sized summer celebration: the first-ever Magellan Outdoors x Whataburger co-branded apparel. Breathable short-sleeved woven fishing shirts, long-sleeved lightweight performance crew shirts, boat shorts and caps are all part of the new lineup. True to Academy’s Magellan Outdoors brand, the apparel
RBI Talks with Rick West of Field Agent On 9.22.21 My Private Brand became the Retail Brands Insitute and My Private Brand Talks became RBI Talks. Welcome to My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives
RBI Talks with Doug Baker of FMI On 9.22.21 My Private Brand became the Retail Brands Insitute and My Private Brand Talks became RBI Talks. Welcome to My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private
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