British online retailer Ocado.com has launched a major refresh of its private brand, part of the retailer’s wider rebrand from green ‘apple’ to purple ‘grape’. The newly refreshed range includes new products, enhanced sustainability credentials, including 27 tons less plastic and the removal of 9 million non-essential packaging components, based on sales in 2020, as
While the pandemic has Americans cloistered in their homes, the bedroom has become the retreat of choice for many. According to the recent “The Way We Nest” study conducted by Bed Bath & Beyond, 80% of Americans surveyed say their bed is their happy place and 76% view the bedroom as their sanctuary. Even as
Ingredient-led skincare is shaping the beauty landscape and with customers always on the hunt for the next big thing, Walgreens-owned Boots UK is paving the way with its latest private brand skincare launch. Introducing Boots Collagen – the latest innovation from Boots, offering high-performance ingredient-led skincare at an affordable price. Containing the on-trend ingredient, Collagen,
MPB Careers: Circle K - Private Brands Product Manager JOB DESCRIPTION As a member of our team, you’ll be responsible for helping to create a range of differentiated products throughout our market. The Private Brand team is developing, sourcing, and maintaining a portfolio of products across our stores. The Private Brand team is responsible for
The winners of the 2021 European Private Label Awards have been announced, with retailers from Germany, Italy, the Netherlands, Denmark, Finland, Portugal, and the Baltic region taking the top honors across 14 award categories. The Awards, which are organized by ESM: European Supermarket Magazine, celebrate excellence in-store brand innovation, and are open to both retailers
Supply chain management software provider CBX Software, has officially become the first supplier management software company to develop the database interface with Amfori, the leading global business association for open and sustainable trade. The interface is projected to offer key opportunities for retailers operating in the European Union that are looking for agile supply chain software,
Welcome Velocity Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week's episode features my conversation with Kieran Best Supplier Relations Manager at the largest supermarket retailer in Australia Woolworths.My Private Brand
Rewe Group Germany's iconic private brand ja! has undergone a transformation with agency Hajok Design giving more than 800 items in the brand a cheerful and high-quality redesign. In 1982 the Rewe private label became ja!. It was launched with the aim of offering good quality at a reasonable price, attracting customers who shop at
Today, Walmart announced that acclaimed American fashion designer Brandon Maxwell is collaborating with the retailer as Creative Director for Free Assembly and Scoop, its exclusive, elevated fashion brands. This collaboration is a first for Walmart’s private brand apparel business, which has successfully expanded its assortment to include quality, on-trend, and accessible fashion to help customers
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="4.9.1" _module_preset="default" custom_padding="||1px|||"][et_pb_column type="4_4" _builder_version="4.9.1" _module_preset="default"][et_pb_text _builder_version="4.9.2" _module_preset="default" custom_padding="1px|||||"]This story is the second of a two-part series by My Private Brand Contributing Editor David Orgel.To read the first click here. Daymon is a highly recognizable name in the Private Brand space, but not everyone knows about its status as a pioneer. Michael
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