Velocity Institute

Target Grows Its Private Brand Portfolio with the Launch of Favorite Day

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="4.9.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.9.1" _module_preset="default"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Ready to treat yourself to something decadently sweet or savory? Target is once again expanding its grocery private brand portfolio with the launch of Favorite Day, their latest food and beverage brand is designed to help shoppers make time for delicious moments. The new

Target Grows Its Private Brand Portfolio with the Launch of Favorite Day2021-09-15T09:27:56-04:00

Walmart Doubles Down on TikTok Shopping

In December, Walmart partnered with TikTok to pioneer innovation for the fastest-growing digital community. The retailer brought a shoppable live stream experience to U.S. TikTok users for the very first time. The TikTok community enjoyed shopping while engaging with their favorite creators. During the event, Walmart netted 7X more views than anticipated and grew our

Walmart Doubles Down on TikTok Shopping2021-09-15T09:27:56-04:00

Portuguese Retailer Continente Launches Eco Cleaning Range

Continente ECO is the Portuguese retailer Continente's new private brand of ecological products for cleaning the home, clothes and paper, which combines environmental sustainability with efficiency and affordable prices and is on sale, starting today, in all the brand's stores. The range includes more than 15 SKUs, from paper products - kitchen roll, napkins, and

Portuguese Retailer Continente Launches Eco Cleaning Range2021-09-15T09:27:57-04:00

Kohl’s Launches New Kids Home Shop

As we continue to spend more time at home, everyone is looking to make their spaces feel more modern and functional, and kids are no exception. Now, with the introduction of Kohl’s new Kids Home Shop, shoppers can plan for the ultimate kids room makeover by browsing the assortment of fresh and functional kids bedding,

Kohl’s Launches New Kids Home Shop2021-09-15T09:27:57-04:00

Kroger Private Brands Grow to $26.2 billion in sales

Late last week America's largest traditional grocer Kroger reported its Q4 2020 Results – in an Earnings Call led by Chairman and CEO Rodney McMullen. Private Brand once again took center stage as one of the retailer's 4 competitive moats, seamless, personalization, fresh, and “our brands”. CEO Rodney McMullen spoke optimistically about the results "Kroger

Kroger Private Brands Grow to $26.2 billion in sales2021-09-15T09:27:57-04:00

10 Key Takeaways From The My Private Brand Diversity Summit

Private Brand success has always been about quality and price — and increasingly about innovation. But there’s more as well. A growing number of industry leaders recognize the importance of building diverse teams of associates and partners to drive business momentum and help enhance society. That message emerged from speakers at the My Private Brand

10 Key Takeaways From The My Private Brand Diversity Summit2021-09-15T09:27:57-04:00

Bed Bath & Beyond Reveals Plans for 8 New Private Brands In 2021

Bed Bath & Beyond announced yesterday the biggest change in its product assortment in a generation, with plans to launch at least eight new Private Brands in fiscal 2021, with six of these being launched sequentially in the first six months of the fiscal year.  Marking another major step in its recently announced comprehensive growth

Bed Bath & Beyond Reveals Plans for 8 New Private Brands In 20212021-09-15T09:27:57-04:00

7-Eleven Launch Serafina Sparkling Mineral Water,

Looking for a bubbly, better-for-you beverage to quench your thirst? Look no further than 7‑Eleven's new private brand sparkling water – Serafina. Imported from Italy, the sparkling mineral water brand was created exclusively for 7‑Eleven and comes in three flavors: Original, Organic Lime and Organic Lemon Ginger with an SRP of $1.79 per 16.9-ounce bottle. For a limited

7-Eleven Launch Serafina Sparkling Mineral Water,2021-09-15T09:27:57-04:00

My Private Brand Talks with Rich Honiball, EVP / Global Chief Merchandising & Marketing Officer, Navy Exchange

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.8.2" background_size="initial" background_position="top_left" background_repeat="repeat"]Welcome My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week's episode features my conversation with Rich

My Private Brand Talks with Rich Honiball, EVP / Global Chief Merchandising & Marketing Officer, Navy Exchange2021-09-15T09:27:57-04:00

Rite Aid Expands Commitment to Improving Chemical Management and Product Safety

Rite Aid today announced expanded commitments to reduce toxic chemicals in the products it sells, doubling down on its efforts to ensure clean, safe product ingredients as part of the company's RxEvolution strategy. Rite Aid's commitment to improving chemical management and product safety directly aligns with the retailer's objective to help customers achieve whole health.

Rite Aid Expands Commitment to Improving Chemical Management and Product Safety2021-09-15T09:27:57-04:00

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