Velocity Institute

Casey’s General Stores Debuts Modern New Look

[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default"]Late last week, Casey’s General Stores unveiled a new visual identity that signals the retailer’s future as well as its small-town roots. Casey’s is pushing forward its modern guest experience with a recent brand update to “Here For Good” and new experiences and services for guests,

Casey’s General Stores Debuts Modern New Look2021-09-15T09:39:46-04:00

Publix – Brand Marketing Manager

JOB ID: 12917BR DATE POSTED 10/01/2020 LOCATION: Lakeland FL between Orlando and Tampa The Brand Marketing Manager drives customer advocacy and maximizes sales by identifying and developing brand marketing strategies for high-level marketing campaigns, including promotional campaigns and environmental signage and décor. This includes identifying business and customer needs, as well as, developing marketing plans that drive effective customer

Publix – Brand Marketing Manager2022-02-16T09:19:42-05:00

Private Brands Celebrate #JustOneCup with Fair Trade USA

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]This week Fair Trade USA celebrated its #JustOneCup campaign to aid coffee farmers amid an unprecedented coffee crisis as the pandemic continues. The campaign dominated by retailers and their private brands highlights commitments by 8 of its business partners that bring

Private Brands Celebrate #JustOneCup with Fair Trade USA2021-09-15T09:39:46-04:00

IKEA to Remove Non-rechargeable Alkaline Batteries by 2021

Following IKEA’s commitment to inspire and enable people to live a healthier and more sustainable life at home, all non-rechargeable alkaline private brand batteries will be removed from the global home furnishing range by October 2021. With this decision, IKEA wishes to inspire consumers who need to frequently use batteries to make a switch to

IKEA to Remove Non-rechargeable Alkaline Batteries by 20212021-09-15T09:39:46-04:00

Waitrose Celebrates 10 years of the magic of Heston

[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_gallery gallery_ids="73819,73818,73817,73816,73815,73814,73813" fullwidth="on" _builder_version="4.6.5" _module_preset="default"][/et_pb_gallery][et_pb_text _builder_version="4.6.5" _module_preset="default"]It’s been 10 years since Heston Blumenthal first teamed up with the expert private brand product developers at British grocer Waitrose to bring a host of unique products to the supermarket’s shelves and Waitrose.com. To celebrate the 10-year partnership, Heston has

Waitrose Celebrates 10 years of the magic of Heston2021-09-15T09:39:46-04:00

Sobeys launches its largest-ever Private Brand Ad Campaign

[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default"]Canada’s second-largest grocery retailer, Sobeys has launched a new marketing campaign in support of its Vertex Award-winning private brand Compliments. In an article in the online Canadian trade magazine Strategy Sandra Sanderson, SVP of marketing for Sobeys, calls it the “largest private label marketing campaign in our

Sobeys launches its largest-ever Private Brand Ad Campaign2021-09-15T09:39:46-04:00

Ikea to Launch New Plant Based Meatballs

Tomorrow September 28, home retailer IKEA will launch a new plant-based private brand Swedish meatball to its in-store menu. The “plant ball,” the new option—which builds on an existing plant-based meatball that IKEA launched in 2015—is made from yellow pea protein, oats, potatoes, onion, and apple. “At IKEA, we sell more than one billion meatballs every

Ikea to Launch New Plant Based Meatballs2021-09-15T09:39:46-04:00

Chewy – Director, Brand Management

[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default"]MPB Careers: Chewy - Director, Brand Management About Chewy Chewy is revolutionizing the pet industry as one of the fastest-growing e-commerce retailer of all time. We offer a convenient way to shop for pet supplies within a highly personalized experience that's fueled by superior customer

Chewy – Director, Brand Management2021-12-15T20:02:54-05:00

Taste the Season With Trader Joe’s Pumpkin Spice Batons

Like their Cocoa cousins, Trader Joe’s Pumpkin Spice Batons are like music for your mouth. These delicate, crunchy Wafer Cookies – carefully crafted by experienced bakers into the shape of a conductor’s baton – are filled with a soft, sweet, pumpkin-flavored cream spiced with a blend of classic pumpkin-pie spices, like cinnamon, nutmeg, ginger, and clove

Taste the Season With Trader Joe’s Pumpkin Spice Batons2021-09-15T09:39:47-04:00

Continente Launches Aluminum Coffee Capsules

Portuguese retailer and Vertex Award winner Sonae MC/Continente has launched a new range of private brand Continente Selection coffee capsules in aluminum, compatible with Nespresso machines. The capsules are available in 4 varieties: Decaffeinato, Seducente, Ristretto, and Possente.   These aluminum coffee capsules are a unique and differentiating proposition in their own brands and reinforce the

Continente Launches Aluminum Coffee Capsules2021-09-15T09:39:47-04:00

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Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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