Each day leading up to the Velocity Conference + Expo, May 16-18, 2022 we will highlight one of the many exciting presentations that will make the event the must attend private brand Event of 2022. Todays focus lands on the presentation by Stacie Sopinka, VP Own Brands, SOBEYS. She will present: Inviting Acceleration to Dinner
[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default"]Canada’s second-largest grocery retailer, Sobeys has launched a new marketing campaign in support of its Vertex Award-winning private brand Compliments. In an article in the online Canadian trade magazine Strategy Sandra Sanderson, SVP of marketing for Sobeys, calls it the “largest private label marketing campaign in our
[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Empire Company Limited today outlined its new three-year strategy to deliver an incremental $500 million in annualized EBITDA by the end of fiscal 2023. Building from the overwhelming success of Project Sunrise, Empire’s previous three-year strategy, the Company is well-positioned to accelerate a new ambitious growth plan. Empire is
[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text admin_label="Text" _builder_version="4.4.7" hover_enabled="0"]Food retailers are bullish about new opportunities for Private Brand that couldn’t have been imagined just a couple of months ago. In the My Private Brand webinar "COVID-19: Leading with Private Brands," retail executives said increased consumer trial of store brands during the COVID-19 crisis has boosted perceptions
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