Velocity Institute

Accelerating Private Brands Post-Pandemic

[et_pb_section fb_built="1" _builder_version="4.4.7" custom_padding="0px|||||"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]This guest post comes from Chandi Gmuer is vice president of Consumer Research and Product Testing at Consumer Science and James Butcher is CEO of Solutions for Retail Brands (S4RB). Supermarkets have been among the few businesses retaining intimate contact with consumers during the coronavirus lockdowns. They have done a

Accelerating Private Brands Post-Pandemic2021-09-15T09:40:24-04:00

Carrefour’s Tatiana Ryfer to present at Velocity Global

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.7"]Today I am excited to announce the next presentation for the 2020 edition of Velocity Global: the My Private Brand VIRTUAL conference taking place August 4-5, 2020, and on-demand to all registrants 24 hours a day, 7 days a week for the next 365 days. Tatiana Ryfer, Head of the

Carrefour’s Tatiana Ryfer to present at Velocity Global2021-09-15T09:40:24-04:00

The New Normal 5 Keys to Private Brand Success – a Daymon Whitepaper

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]Following on the success of our webinar, COVID-19: Leading with Private Brand in early May were Daymon SVP Aimee Becker presented Daymon has released a new whitepaper presenting a deeper dive into her subject. The New Normal 5 Keys to Private Brand Success is designed to help the industry

The New Normal 5 Keys to Private Brand Success – a Daymon Whitepaper2021-09-15T09:40:24-04:00

Retailer of The Year: North America, Central America & South America

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22"][et_pb_row admin_label="row" _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.4.7"]Vertex Retailer of the Year award is given to the two retailers who achieve the highest overall score based on their winning entries. The globe is divided into two large regions, each region will have one winner. Publix This year marks the

Retailer of The Year: North America, Central America & South America2021-09-15T09:40:24-04:00

Retailer of The Year: Europe, Asia, the Middle East, Oceania, and Africa

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]The Vertex Retailer of the Year award is given to the two retailers who achieve the highest overall score based on their winning entries. The globe is divided into two large regions, each region will have one winner. This year, Spanish Department Store El Corte Inglés continues its Vertex

Retailer of The Year: Europe, Asia, the Middle East, Oceania, and Africa2021-09-15T09:40:24-04:00

2020 Large Agency of The Year Vertex Award Winner

[et_pb_section fb_built="1" _builder_version="4.4.7" custom_padding="0px|||||"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]This year we are excited to introduce the Agency of the Year Vertex Award. Each year we will recognize two agencies, one Large (3 or more offices) and one Boutique (2 or less offices). The trophy is given to the studio, agency, or in-house team that receives the

2020 Large Agency of The Year Vertex Award Winner2021-09-15T09:40:24-04:00

2020 Boutique Agency of the Year Vertex Award Winner

[et_pb_section fb_built="1" _builder_version="4.4.7" custom_padding="0px|||||"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]This year we are excited to introduce the Agency of the Year Vertex Award. Each year we will recognize two agencies, one Large (3 or more offices) and one Boutique (2 or fewer offices). The trophy is given to the studio, agency, or in-house team that receives the

2020 Boutique Agency of the Year Vertex Award Winner2021-09-15T09:40:24-04:00

2020 BEST OF SHOW VERTEX AWARD WINNERS

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7" hover_enabled="0" admin_label="Text"]Bowl & Basket Specialty Kettle Chips Private Brand: Bowl & Basket SpecialtyRetailer: Wakefern BannersCountry: United StatesCategory: G3. Packaged GoodsAgency: Pearlfisher/ SGS Co. Credits: Laura Kind,VP Brand Strategy, WakefernGlenn Pfeifer, Design Mgr. WakefernDesign Team, PearlfisherProduction Team, SGS Co. Summary: As Wakefern embarked upon re-imagining all aspects of our

2020 BEST OF SHOW VERTEX AWARD WINNERS2021-09-15T09:40:25-04:00

2020 Publisher’s Choice Vertex Award Winners

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22" custom_padding="5px|||||"][et_pb_row admin_label="row" _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.4.7"]El Corte Inglés Board Games Private Brand: El Corte InglésRetailer: El Corte InglésCountry: SpainCategory: H11. Toys And GamesAgency: Supperstudio Credits: Paco Adín, Creative Director, SupperstudioLourdes Morillas, Account Director. SupperstudioSusana Seijas, Account Manager, SupperstudioJosé Antonio Rojano, Corporate Private Brand Management, El Corte

2020 Publisher’s Choice Vertex Award Winners2021-09-15T09:40:25-04:00

Sobeys VP Seanna Rishor to Speak at Velocity Global

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.7" hover_enabled="0"]Today I am excited to announce the next presentation for the 2020 edition of Velocity Global: the My Private Brand VIRTUAL conference taking place August 4-5, 2020, and on-demand to all registrants 24 hours a day, 7 days a week for the next 365 days. Seanna Rishor, Vice

Sobeys VP Seanna Rishor to Speak at Velocity Global2021-09-15T09:40:25-04:00

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