Velocity Institute

Manifesto for a Private Brand Revolution

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]In mid-September, I unveiled the Manifesto for a Private Brand Revolution at the second annual at Velocity: The My Private Brand Conference. The manifesto calls for bold change and a complete mind shift. It calls for retailers to believe in the power of their brands and the ability of a

Manifesto for a Private Brand Revolution2021-09-15T09:40:27-04:00

Store Brands Now Lead in Package Design – PLMALive!

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_video src="https://cdn.plmalive.com/2019/2019_12_Durham.mp4?_=1" _builder_version="4.4.6"][/et_pb_video][et_pb_text _builder_version="4.4.6"]My latest piece for the Private Label Manufacturers Association’s online video magazine PLMALive. Store Brands Now Lead in Package Design What are the trends that made retailers and store brands the leaders in package design in 2019?  Christopher Durham explains how private label is winning the battle over what

Store Brands Now Lead in Package Design – PLMALive!2021-09-15T09:40:27-04:00

Coop Italy Redesigns Fior Fiore for North American Entry

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]Fior Fiore, Italian grocer COOP Italia's best selling private brand is unveiling brand redesign created by QNY Creative starting with indulgent treats and snacks on shelf in the coming fall. Fior Fiore, famed for its passion for the quality of its food, approached the agency to help refresh the

Coop Italy Redesigns Fior Fiore for North American Entry2021-09-15T09:40:27-04:00

CVS Eliminating Chemicals of Concern from Private Brand Sunscreens

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6" hover_enabled="0" admin_label="Text"]CVS Health is taking another step forward in advancing its efforts to remove chemicals of consumer concern by eliminating oxybenzone and octinoxate from nearly 60 CVS Health private brand sunscreen products under SPF 50 by the end of 2020. The decision is the latest advancement in the retailer’s

CVS Eliminating Chemicals of Concern from Private Brand Sunscreens2021-09-15T09:40:27-04:00

7-Eleven Launches Tote’m Brand & Lab Store

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.7" hover_enabled="0"]Being a global leader in the convenience store industry, 7-Eleven has recently focused on shifting towards new and unique offerings for each of their stores. Their “Lab Store” in Texas is currently testing multiple new sections offering anything from made-to-order smoothies to fresh bakery items. MBD was tasked with coming

7-Eleven Launches Tote’m Brand & Lab Store2021-09-15T09:40:28-04:00

Walgreens Frontline Hero Discount Day Features 30% Off Private Brand

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column _builder_version="4.4.6" type="4_4"][et_pb_text _builder_version="4.4.6" hover_enabled="0"]In appreciation and recognition of all medical personnel, first responders and police, and the critical role they’re playing throughout the COVID-19 pandemic, Walgreens has designated April 25 as ‘Frontline Heroes Discount Day,’ providing 30% off regularly-priced Walgreens private brands and 20% off regularly priced national brand products. The frontline heroes

Walgreens Frontline Hero Discount Day Features 30% Off Private Brand2021-09-15T09:40:28-04:00

Walgreens Launches Eco-Friendly Oral Care

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6" hover_enabled="0"]Now shoppers can help protect the environment while keeping their teeth clean and healthy. Walgreens has launched chain-wide its new eco-friendly & sustainable oral care products, including Walgreens private brand bamboo toothbrushes and flossers made from a bio-based material that is a plastic alternative.  Luke Rauch, Walgreens vice president

Walgreens Launches Eco-Friendly Oral Care2021-09-15T09:40:28-04:00

Supporting Consumers with Strong Private Brands

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]This guest post comes from Aimee Becker, Senior Vice President, Global Strategic Advisory of Daymon.[/et_pb_text][et_pb_text _builder_version="4.4.6"]The COVID-19 pandemic has transformed the grocery shopping experience, with budget restrictions becoming a top priority. Roughly one-third of all US households have experienced an income decrease, either through the loss of employment, reduced

Supporting Consumers with Strong Private Brands2021-09-15T09:40:28-04:00

ULINE: Private Brand Manager

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_video src="https://www.youtube.com/watch?v=h6_ntTue_Tg&feature=emb_logo" _builder_version="4.4.6"][/et_pb_video][et_pb_text _builder_version="4.4.6"]Corporate Headquarters12575 Uline Drive, Pleasant Prairie, WI Uline's Creative department is a powerhouse of over 120 team members who execute our visuals on tight deadlines with consistent brand clarity. Each day buzzes with excitement and hard work. Uline is proud to operate as a drug-free workplace. All

ULINE: Private Brand Manager2021-12-15T20:03:23-05:00

Senator Calls for Criminal Investigation of Amazon Private Brand

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]In a letter to Attorney General William P. Barr Republican Senator Josh Hawley of Montana has asking the Department of Justice to open a criminal investigation into online giant Amazon. The request follows Friday’s Wall Street Journal report that said Amazon employees had used data from third-party sellers to help develop Amazon private brand

Senator Calls for Criminal Investigation of Amazon Private Brand2021-09-15T09:40:28-04:00

Join the Institute

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

© Copyright 2025 | Velocity Institute