Rewe Group Germany's iconic private brand ja! has undergone a transformation with agency Hajok Design giving more than 800 items in the brand a cheerful and high-quality redesign. In 1982 the Rewe private label became ja!. It was launched with the aim of offering good quality at a reasonable price, attracting customers who shop at
Today, Walmart announced that acclaimed American fashion designer Brandon Maxwell is collaborating with the retailer as Creative Director for Free Assembly and Scoop, its exclusive, elevated fashion brands. This collaboration is a first for Walmart’s private brand apparel business, which has successfully expanded its assortment to include quality, on-trend, and accessible fashion to help customers
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="4.9.1" _module_preset="default" custom_padding="||1px|||"][et_pb_column type="4_4" _builder_version="4.9.1" _module_preset="default"][et_pb_text _builder_version="4.9.2" _module_preset="default" custom_padding="1px|||||"]This story is the second of a two-part series by My Private Brand Contributing Editor David Orgel.To read the first click here. Daymon is a highly recognizable name in the Private Brand space, but not everyone knows about its status as a pioneer. Michael
The National Grocers Association (NGA), the trade association representing the independent supermarket industry, outlined today how big box stores and e-commerce giants have used their influence during the pandemic to further disadvantage independent grocery stores and the communities they serve through economic discrimination. The NGA released a white paper that takes a bold swipe at the largest retailers
Introducing Mondo Llama, a new Target private brand with nearly 400 colorful arts and crafts items to help cultivate your creativity - their first new private brand in the crafting industry in over a decade. With everything from paint sets and canvases to crafting supplies and drawing kits, there’s fun to be had for adults
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="4.9.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.9.1" _module_preset="default"][et_pb_text _builder_version="4.9.1" _module_preset="default"]This story is the first of a two-part series by My Private Brand Contributing Editor David Orgel. It’s a company founded when Private Brand was in its formative years. Daymon early on recognized the potential for this industry and has played a major leadership role in
[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22"][et_pb_row admin_label="row" _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Are you passionate about Private Brand Brand and Package Design? Are you or is there someone within your organization who is an experienced and dynamic speaker who can help retail and private brand professionals develop strategies, skills, and
Waitrose has revealed its organic private brand range, Waitrose Duchy Organic, has generated over £30m for The Prince of Wales’s Charitable Fund, since the brand was licensed exclusively to Waitrose just over a decade ago. Sales from the Waitrose Duchy Organic range provide an annual donation to The Prince of Wales’s Charitable Fund (PWCF), with the latest annual donation
Last week Midwestern convenience store chains Casey’s General Stores, Inc. announced financial results for the three and nine months ended January 31, 2021. Third Quarter Key Highlights Casey's private label surpassed 3% of grocery and other merchandise share at quarter's end. Diluted EPS of $1.04 compared to $0.91 for the same period a year ago,
Living with food intolerances shouldn’t have to be a challenge. British design agency OurCreative created this youthful redesign for Asda’s Free From private brand range. The new-look turns the idea of bland, boring Free From food on its head. Designed for both the ‘have to’ consumers and those choosing it as part of a lifestyle,
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