7-Eleven Launch Serafina Sparkling Mineral Water,

Looking for a bubbly, better-for-you beverage to quench your thirst? Look no further than 7‑Eleven's new private brand sparkling water – Serafina. Imported from Italy, the sparkling mineral water brand was created exclusively for 7‑Eleven and comes in three flavors: Original, Organic Lime and Organic Lemon Ginger with an SRP of $1.79 per 16.9-ounce bottle. For a limited

7-Eleven Launch Serafina Sparkling Mineral Water,2021-09-15T09:27:57-04:00

My Private Brand Talks with Rich Honiball, EVP / Global Chief Merchandising & Marketing Officer, Navy Exchange

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.8.2" background_size="initial" background_position="top_left" background_repeat="repeat"]Welcome My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week's episode features my conversation with Rich

My Private Brand Talks with Rich Honiball, EVP / Global Chief Merchandising & Marketing Officer, Navy Exchange2021-09-15T09:27:57-04:00

Rite Aid Expands Commitment to Improving Chemical Management and Product Safety

Rite Aid today announced expanded commitments to reduce toxic chemicals in the products it sells, doubling down on its efforts to ensure clean, safe product ingredients as part of the company's RxEvolution strategy. Rite Aid's commitment to improving chemical management and product safety directly aligns with the retailer's objective to help customers achieve whole health.

Rite Aid Expands Commitment to Improving Chemical Management and Product Safety2021-09-15T09:27:57-04:00

TreeHouse Foods Announces Agreement with JANA Partners

TreeHouse Foods announced this week an agreement with JANA Partners LLC, which owns approximately 7.4% of the outstanding shares of TreeHouse's common stock, pursuant to which TreeHouse will appoint to its Board of Directors, effective March 2, 2021, two new independent directors: John P. Gainor Jr. and Kenneth I. Tuchman. Gary D. Smith, Chairman of the Board

TreeHouse Foods Announces Agreement with JANA Partners2021-09-15T09:27:58-04:00

Target Private Brands Lead Record Results

Today Target highlighted the strategic importance of private brand in its fourth-quarter and full-year 2020 results. The retailer reported an increase of $15.3 billion in annual sales, a 19.8% jump in full-year sales to $92.4 billion. In private brands, Christina Hennington, Target's chief growth officer, said the Target private brand portfolio represents a third of

Target Private Brands Lead Record Results2021-09-15T09:27:58-04:00

U.S. Nonwovens Rebrands as Radienz Living

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.9.0" background_size="initial" background_position="top_left" background_repeat="repeat"]U.S. Nonwovens, a North American manufacturer of home and personal care products for the private label and branded markets, announced this week that it has rebranded as Radienz Living. The company, which is headquartered in Melville, NY, operates with more than

U.S. Nonwovens Rebrands as Radienz Living2021-09-15T09:27:58-04:00

MPB Diversity Summit Presentations Now Available FREE On Demand

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.9.0" _module_preset="default" hover_enabled="0" sticky_enabled="0"]If you missed last week's groundbreaking  My Private Brand Diversity Summit the sessions are now available on-demand for FREE courtesy of Gold Sponsor Marketing by Design (MBD). The event brought together more than 300 attendees from 11 countries around the world. The presentations

MPB Diversity Summit Presentations Now Available FREE On Demand2021-09-15T09:27:58-04:00

Marks & Spencer Sets New Denim Sustainability Standards

M&S has started switching all denim to more sustainable indigo dyes including nearly 50% of the new range, which also uses 86% less water* compared to the industry average for denim finishing, and 100% responsibly sourced cotton. The new sustainability features are brought to life in the marketing campaign for its stylish Spring/Summer denim range.

Marks & Spencer Sets New Denim Sustainability Standards2021-09-15T09:27:58-04:00

NAPA Auto Parts – Director Brand Management

MPB Careers: NAPA Auto Parts - Director Brand Management Marketing/Design/Communication  ATLANTA, GA Description Position at NAPA Auto Parts Position Mission: Seeking an experienced Director of Brand Management to lead brand strategy, define a current and clear architecture, execute consumer/customer segmentation strategy, and manage development and execution of marketing campaigns for the NAPA AUTO PARTS brand.  Additionally,

NAPA Auto Parts – Director Brand Management2021-12-15T20:02:16-05:00

Kroger Private Brand Dairy Stars in “Modern Marvels”

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Last night Sunday, February 28 at 10 pm ET/PT the HISTORY Channel’s long-running television series “Modern Marvels “hosted by Adam Richman took a behind-the-scenes look at one of Kroger’s Private Brand Dairies. This season Modern Marvels heads straight for the taste

Kroger Private Brand Dairy Stars in “Modern Marvels”2021-09-15T09:27:58-04:00