[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Private Brand has come into its own as a robust business, and leaders need to focus on a wide range of brand building strategies to keep the momentum going — especially in the pandemic’s wake. That was a key point of speakers at Velocity Global, the My Private Brand
[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]The Vitamin Shoppe announced this week that it has appointed Muriel F. Gonzalez as Executive Vice President, Chief Merchandising and Marketing Officer. In this new role, Ms. Gonzalez will spearhead all merchandising, marketing, product development, and private brand initiatives, driving a cohesive and integrated vision for The Vitamin Shoppe's
[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Dutch grocer Jumbo Supermarkten has introduced Lekker Veggie, the new private brand range of vegetarian and vegan products. Lekker Veggie is the successor to the successful Veggie Chef, which in three years has become a household name among vegetarians, vegans and customers who want to eat meat less often. The
[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Over the last few months, the remnants of the failed online retailer Brandless has been working day and night to bring the retailer back to life. The resurrected company continues its dedication all private brand high-quality everyday essentials at an incredible value. Over the next few months, new items
[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Kroger announced last week the launch of its Simple Truth Recycling Program, offering customers a free and simple way to recycle the flexible packaging of more than 300 products from Simple Truth, America's largest natural and organic brand, with annual sales exceeding $2.5 billion in 2019. Developed in
[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Daymon, released the latest edition of its Private Brand Intelligence Report today, delivering a look into the possible future of Private Brands. The report features insights from Daymon’s proprietary research, custom analyses, consumer surveys and global intelligence. Top-level findings include: Private Brand momentum accelerates in the new normal The
[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]The offerings for over-the-counter (OTC) drugs has been rather stable for decades because the law regulating these drugs discouraged innovation. So companies have been offering largely the same product year-after-year, with branded vs private brand drugs being essentially identical. Yet a change in the law promises to add new
[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Private Brand innovation took center stage in presentations during the closing day of Velocity Global. Executives at leading retailers — including Wakefern Food Corp. and Carrefour — outlined their innovative Private Brand journeys, with design innovation celebrated in a special Vertex Awards track. Chris Skyers, Wakefern’s Vice President of
[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0" admin_label="Text"]The opening day of Velocity Global featured presentations from some of the largest private brand retailers — including Walmart and CVS Health. However, a key takeaway was that success in private brands is about far more than just size and scale. For CVS Health, success is about
[et_pb_section fb_built="1" _builder_version="4.4.8" custom_padding="0px|||||"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8" text_line_height="1.9em"] TIME IS RUNNING OUTMeet 200+ private brand executives from 65 retailers and 12 countries. For the first time ever, the Velocity Conference is coming to you in a content-packed, online virtual event unlike anything you’ve attended before – the first ever global private brand event. With more than 30 retail executives
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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