Pennsylvania-based grocer Weis Markets announced last week the launch of Weis By Nature ice cream, a collection of flavors produced in the retailer’s Sunbury creamery without GMOs or artificial flavors, preservatives, colors, or ingredients. “Our Weis By Nature ice cream offers customers a premium, delicious product free from artificial ingredients at a more
Weis Markets has announced the recent promotion of Alison Gregas to director of private brands. In this position, she is responsible for new product development and the day-to-day management of the company’s 6,500-item Retail-owned Brand (private brand) range, including its Weis Quality, Weis By Nature and Weis Organics brands. Ms. Gregas began working with
[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text admin_label="Text" _builder_version="4.4.7" hover_enabled="0"]Food retailers are bullish about new opportunities for Private Brand that couldn’t have been imagined just a couple of months ago. In the My Private Brand webinar "COVID-19: Leading with Private Brands," retail executives said increased consumer trial of store brands during the COVID-19 crisis has boosted perceptions
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