Weis Markets Dishes Up Weis By Nature Ice Cream
Pennsylvania-based grocer Weis Markets announced last week the launch of Weis By Nature ice cream, a collection of flavors produced in the retailer’s Sunbury creamery without GMOs or artificial flavors, preservatives, colors, or ingredients.
“Our Weis By Nature ice cream offers customers a premium, delicious product free from artificial ingredients at a more affordable price point,” said Alison Gregas, Weis Markets director of private brands.
Weis By Nature ice creams comes in 11 flavors, including:
- Chocolate: Decadent Dutch chocolate ice cream
- Coffee: Rich, flavorful coffee in creamery ice cream
- Cookies ‘N Cream: Chunks of cream-filled cookies in vanilla ice cream
- Fudge Twirl: Vanilla ice cream swirled with fudge ripple
- Mint Chocolate Chip: Mint ice cream filled with chocolate chunks
- Mocha Caramel Swirl: Mocha ice cream with a salted caramel ripple
- Peanut Butter Cup: Peanut butter sauce swirled in chocolate ice cream
- Peanut Butter Ripple: Peanut butter sauce swirled in vanilla ice cream
- Salty Caramel Ripple: Creamy vanilla ice cream swirled with sea salt caramel ripple
- Vanilla Bean and Chocolate: A delightful combination of vanilla bean and chocolate ice cream
- Vanilla Bean: Vanilla bean specks in vanilla ice cream
Weis By Nature ice cream retails for $3.99.
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About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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