About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Save Big Before It’s Gone: Vertex Awards Early Bird Ends Tomorrow

The world’s leading competition celebrating excellence in Retailer-Owned Brand, private brand, and private label package design is officially open — and the Early Bird window closes tomorrow. Teams across the globe are already submitting their best work for the 2026 Vertex Awards, and if you’ve created outstanding Retailer-Owned Brand design this year, this is

Save Big Before It’s Gone: Vertex Awards Early Bird Ends Tomorrow2025-12-11T10:06:10-05:00

Save Big Before It’s Gone: Vertex Awards Early Bird Closes This Friday

ENTER NOW! Save Big Before It’s Gone: Vertex Awards Early Bird Closes This Friday The world’s leading competition celebrating excellence in Retailer-Owned Brand, private brand, and private label package design is officially open — and the Early Bird window closes this Friday. Designers, retailers, manufacturers, and agencies around the world are already submitting their

Save Big Before It’s Gone: Vertex Awards Early Bird Closes This Friday2025-12-08T09:52:18-05:00

Save Big Before It’s Gone: Vertex Awards Early Bird Is Live Now

The world’s leading competition celebrating excellence in Retailer-Owned Brand, private brand, and private label package design is officially open. Designers, retailers, manufacturers, and agencies from around the world are already submitting their best work for the 2026 Vertex Awards. If your team created outstanding Private Brand design this year, now is the time to

Save Big Before It’s Gone: Vertex Awards Early Bird Is Live Now2025-12-04T09:30:47-05:00

The Vertex Awards Are Now Open for Entries!

The world’s leading competition celebrating excellence in Retailer-Owned Brand, private brand, and private label package design officially opens on November 14, 2025. This is your moment to showcase the most innovative, strategic, and creative private brand design work produced this year. If your team delivered outstanding design, this is where the world will see

The Vertex Awards Are Now Open for Entries!2025-11-14T09:49:15-05:00

The Boldest Night in Retail Is Back — Velocity Bold Bash 2025!

The Boldest Night in Retail Is Back — Velocity Bold Bash 2025! Now in its fifth year, Velocity Bold Bash returns as the boldest, most high-energy event in the Retailer-owned Brand industry—and this year’s celebration is going to be bigger than ever. Join us on Monday, November 17, 2025, at Joe’s Live Rosemont, just

The Boldest Night in Retail Is Back — Velocity Bold Bash 2025!2025-10-22T07:40:21-04:00

Join Us at Velocity Bold Bash 2025: The Ultimate Private Brand Celebration!

Now in its fifth year, Velocity Bold Bash returns as the boldest, most high-energy event in the Retailer-owned Brand industry—and free tickets are now available. Join us on Monday, November 17, 2025, at Joe’s Live Rosemont, just steps from the PLMA Trade Show. This signature Velocity event brings together retailers, manufacturers, and solution partners

Join Us at Velocity Bold Bash 2025: The Ultimate Private Brand Celebration!2025-10-16T09:00:15-04:00

Aldi’s Big Rebrand & Amazon’s New Grocery Brand | Velocity News LIVE

VELOCITY LIVE! IS SPONSORED BY This week’s episode of Velocity This Week Live, hosted by Christopher and Laraine Durham of the Velocity Institute, featured one of the busiest weeks of the year for retailer-owned brands. The show covered Aldi’s largest packaging refresh ever, Amazon’s new

Aldi’s Big Rebrand & Amazon’s New Grocery Brand | Velocity News LIVE2025-10-08T15:20:47-04:00

Velocity Bold Bash 2025: Free Tickets and Sponsorship Opportunities Now Available

Now in its fifth year, Velocity Bold Bash returns as the boldest, most high-energy event in the Retailer-owned Brand industry—and free tickets are now available. Join us on Monday, November 17, 2025, at Joe’s Live Rosemont, just steps from the PLMA Trade Show. This signature Velocity event brings together retailers, manufacturers, and solution partners

Velocity Bold Bash 2025: Free Tickets and Sponsorship Opportunities Now Available2025-07-29T11:28:51-04:00

2025 Vertex Awards GOLD WINNERS

SHOW ME THE WINNERS! Welcome to the 12th Annual Vertex Awards! We’re proud to unveil this year’s global winners, celebrating the best in package design from around the world. With more than 600 entries representing 79 retailers across 53 countries, this year’s competition proves once again that Retailer-owned Brands are leading the way in

2025 Vertex Awards GOLD WINNERS2025-05-28T14:55:19-04:00

2025 Vertex Awards SILVER WINNERS

Welcome to the 12th Annual Vertex Awards! We’re proud to unveil this year’s global winners, celebrating the best in package design from around the world. With more than 600 entries representing 79 retailers across 53 countries, this year’s competition proves once again that Retailer-owned Brands are leading the way in creativity, strategy, and consumer

2025 Vertex Awards SILVER WINNERS2025-05-27T13:20:42-04:00