About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Vertex Live Amsterdam Early Bird Tickets Are On Sale – PRIVATE LABELS MOST EXCITING EVENT!

Here’s the truth: most industry events don’t move your Private Brand business forward. They’re comfortable. Predictable. Easy to attend and just as easy to forget. Vertex Live Amsterdam is designed to be the opposite. A Night Built for Private Brand Growth On May 18, 2026, the global Private Brand community will gather inside the

Vertex Live Amsterdam Early Bird Tickets Are On Sale – PRIVATE LABELS MOST EXCITING EVENT!2026-03-24T09:50:46-04:00

Early Bird Tickets for Vertex Live on Broadway Close March 28th

On May 7, 2026, Vertex Live on Broadway brings the Private Brand community to Times Square for one powerful night designed to connect leaders, share insight, and move business forward. Private Brand is taking its rightful place on stage. This is the “room where it happens.” Conversations That Drive Growth The evening will feature

Early Bird Tickets for Vertex Live on Broadway Close March 28th2026-03-23T05:06:22-04:00

Vertex Live Amsterdam Tickets Are Now On Sale – Join the Global Stage

Here’s the truth: most industry events don’t move your Private Brand business forward. They’re comfortable. Predictable. Easy to attend and just as easy to forget. Vertex Live Amsterdam is designed to be the opposite. A Night Built for Private Brand Growth On May 18, 2026, the global Private Brand community will gather inside the

Vertex Live Amsterdam Tickets Are Now On Sale – Join the Global Stage2026-03-18T09:26:37-04:00

Early Bird Tickets for Vertex Live on Broadway! Secure Your Seat Today

On May 7, 2026, Vertex Live on Broadway brings the Private Brand community to Times Square for one powerful night designed to connect leaders, share insight, and move business forward. Private Brand is taking its rightful place on stage. This is the “room where it happens.” Conversations That Drive Growth The evening will feature

Early Bird Tickets for Vertex Live on Broadway! Secure Your Seat Today2026-03-18T09:18:21-04:00

arly Bird Tickets for Vertex Live Are On Sale Now — Save While You Can

Join Us in Times Square and Amsterdam Tickets are officially on sale for Vertex Live 2026 with presenting sponsor Marketing by Design (MBD) , and we invite the global Retailer-owned Brand and private brand community to join us for two unforgettable events in New York City and Amsterdam. These are the industry’s premier gatherings

arly Bird Tickets for Vertex Live Are On Sale Now — Save While You Can2026-03-16T16:48:53-04:00

Private Brand Is Heading to Times Square & Amsterdam – GET YOUR TICKETS NOW!

Join Us in Times Square and Amsterdam Tickets are officially on sale for Vertex Live 2026, and we invite the global Retailer-owned Brand and private brand community to join us for two unforgettable events in New York City and Amsterdam. These are the industry’s premier gatherings for leadership, creativity, connection, and recognition. If you

Private Brand Is Heading to Times Square & Amsterdam – GET YOUR TICKETS NOW!2026-03-09T09:16:54-04:00

Be in the “Room Where It Happens” for Private Brand

On May 7, 2026, Vertex Live on Broadway brings the Private Brand community to Times Square for one powerful night designed to connect leaders, share insight, and move business forward. Private Brand is taking its rightful place on stage. This is the “room where it happens.” Conversations That Drive Growth The evening will feature

Be in the “Room Where It Happens” for Private Brand2026-02-25T10:23:58-05:00

The One Private Brand Night in Amsterdam You Can’t Afford to Miss

Here’s the truth: most industry events don’t move your Private Brand business forward. They’re comfortable. Predictable. Easy to attend and just as easy to forget. Vertex Live Amsterdam is designed to be the opposite. A Night Built for Private Brand Growth On May 18, 2026, the global Private Brand community will gather inside the

The One Private Brand Night in Amsterdam You Can’t Afford to Miss2026-02-25T10:09:20-05:00

Vertex Live 2026 Tickets Are Now On Sale

Join Us in Times Square and Amsterdam Tickets are officially on sale for Vertex Live 2026, and we invite the global Retailer-owned Brand and private brand community to join us for two unforgettable events in New York City and Amsterdam. These are the industry’s premier gatherings for leadership, creativity, connection, and recognition. If you

Vertex Live 2026 Tickets Are Now On Sale2026-02-09T09:57:34-05:00

This Is Your Sign to Submit Your Vertex Entry Today

For 14 years, the Vertex Awards have quietly become the most respected stage for Retailer-Owned Brand, private brand, and private label package design in the world. This is not just another awards program. This is where Private Brand proves it is no longer following national brands. It is leading them. Setting the global standard

This Is Your Sign to Submit Your Vertex Entry Today2026-01-08T14:45:03-05:00