About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Time is Running Out! Get your Vertex Live Amsterdam Tickets Now!

Vertex Live Amsterdam is May 18. Tickets are available right now. That will not be true for much longer. This is not a general interest post. This is a direct message to anyone who has been thinking about it. Stop thinking. Start registering. A quick word before we get into it. None of this

Time is Running Out! Get your Vertex Live Amsterdam Tickets Now!2026-05-05T15:50:22-04:00

Don’t Miss This! Get Your Vertex Live on Broadway Ticket Now. THE Private Brand Event of the Year

One night. One Broadway stage. One chance to be in the room where Retailer-owned Brand leaders shape what’s next. This Thursday, May 7, Vertex Live on Broadway takes over Times Square, and this is your last call to be there. Join private brand industry executives, manufacturers, agencies, and innovators at Dramma Times Square for

Don’t Miss This! Get Your Vertex Live on Broadway Ticket Now. THE Private Brand Event of the Year2026-05-04T08:16:14-04:00

REGISTER NOW! THE Private Brand Events of the Year: Vertex Live NYC & Amsterdam

The countdown is on! This is your moment to be part of something big in Times Square and Amsterdam. Get your tickets now for Vertex Live 2026 and join the global retailer-owned brand and private brand community for two standout events in New York City and Amsterdam. These are the industry’s must-attend gatherings—where leadership,

REGISTER NOW! THE Private Brand Events of the Year: Vertex Live NYC & Amsterdam2026-04-29T13:56:46-04:00

The Clock Is Ticking: Vertex Live NYC & Amsterdam Nearly Full

Time is running put to join us in Times Square and Amsterdam Tickets are officially on sale for Vertex Live 2026, and we invite the global Retailer-owned Brand and private brand community to join us for two unforgettable events in New York City and Amsterdam. These are the industry’s premier gatherings for leadership, creativity,

The Clock Is Ticking: Vertex Live NYC & Amsterdam Nearly Full2026-04-27T14:40:07-04:00

Private Brand Is Heading to Times Square & Amsterdam – GET YOUR TICKETS NOW!

Time is running put to join us in Times Square and Amsterdam Tickets are officially on sale for Vertex Live 2026, and we invite the global Retailer-owned Brand and private brand community to join us for two unforgettable events in New York City and Amsterdam. These are the industry’s premier gatherings for leadership, creativity,

Private Brand Is Heading to Times Square & Amsterdam – GET YOUR TICKETS NOW!2026-04-24T09:44:21-04:00

Seats Are Going. Vertex Live Amsterdam Is 26 Days Away.

There Are 26 Days Left. Then This Is Gone. Vertex Live Amsterdam is May 18. Tickets are available right now. That will not be true for much longer. This is not a general interest post. This is a direct message to anyone who has been thinking about it. Stop thinking. Start registering. A quick

Seats Are Going. Vertex Live Amsterdam Is 26 Days Away.2026-04-22T08:41:18-04:00

The Event That Rewrites the Private Brand Story Is Happening on Broadway.

You Are Invited. Vertex Live on Broadway. Private brand has spent decades being called second place. The alternative. The national brand equivalent at a better price, and content to stay there. That era is over. On May 7, the private brand industry comes to Broadway. Not as a trade show. Not as a conference.

The Event That Rewrites the Private Brand Story Is Happening on Broadway.2026-04-21T09:15:43-04:00

Vertex Live Amsterdam Early Bird Tickets Are On Sale – PRIVATE LABELS MOST EXCITING EVENT!

Here’s the truth: most industry events don’t move your Private Brand business forward. They’re comfortable. Predictable. Easy to attend and just as easy to forget. Vertex Live Amsterdam is designed to be the opposite. A Night Built for Private Brand Growth On May 18, 2026, the global Private Brand community will gather inside the

Vertex Live Amsterdam Early Bird Tickets Are On Sale – PRIVATE LABELS MOST EXCITING EVENT!2026-03-24T09:50:46-04:00

Early Bird Tickets for Vertex Live on Broadway Close March 28th

On May 7, 2026, Vertex Live on Broadway brings the Private Brand community to Times Square for one powerful night designed to connect leaders, share insight, and move business forward. Private Brand is taking its rightful place on stage. This is the “room where it happens.” Conversations That Drive Growth The evening will feature

Early Bird Tickets for Vertex Live on Broadway Close March 28th2026-03-23T05:06:22-04:00