The world’s leading competition celebrating excellence in Retailer-Owned Brand, private brand, and private label package design officially opens on November 14, 2025. This is your moment to showcase the most innovative, strategic, and creative private brand design work produced this year. If your team delivered outstanding design, this is where the world will see
The Boldest Night in Retail Is Back — Velocity Bold Bash 2025! Now in its fifth year, Velocity Bold Bash returns as the boldest, most high-energy event in the Retailer-owned Brand industry—and this year’s celebration is going to be bigger than ever. Join us on Monday, November 17, 2025, at Joe’s Live Rosemont, just
Now in its fifth year, Velocity Bold Bash returns as the boldest, most high-energy event in the Retailer-owned Brand industry—and free tickets are now available. Join us on Monday, November 17, 2025, at Joe’s Live Rosemont, just steps from the PLMA Trade Show. This signature Velocity event brings together retailers, manufacturers, and solution partners
VELOCITY LIVE! IS SPONSORED BY This week’s episode of Velocity This Week Live, hosted by Christopher and Laraine Durham of the Velocity Institute, featured one of the busiest weeks of the year for retailer-owned brands. The show covered Aldi’s largest packaging refresh ever, Amazon’s new
Now in its fifth year, Velocity Bold Bash returns as the boldest, most high-energy event in the Retailer-owned Brand industry—and free tickets are now available. Join us on Monday, November 17, 2025, at Joe’s Live Rosemont, just steps from the PLMA Trade Show. This signature Velocity event brings together retailers, manufacturers, and solution partners
SHOW ME THE WINNERS! Welcome to the 12th Annual Vertex Awards! We’re proud to unveil this year’s global winners, celebrating the best in package design from around the world. With more than 600 entries representing 79 retailers across 53 countries, this year’s competition proves once again that Retailer-owned Brands are leading the way in
Welcome to the 12th Annual Vertex Awards! We’re proud to unveil this year’s global winners, celebrating the best in package design from around the world. With more than 600 entries representing 79 retailers across 53 countries, this year’s competition proves once again that Retailer-owned Brands are leading the way in creativity, strategy, and consumer
SEE ALL THE WINNERS! Welcome to the official reveal of the 2025 Vertex Award winners! Now in our 13th year, this global competition continues to recognize the very best in package design from around the world, regardless of who owns the brand. With entries from 53 countries and 79 retailers, the Vertex Awards once again
Welcome to the 12th Annual Vertex Awards! We’re proud to unveil this year’s global winners, celebrating the best in package design from around the world. With more than 600 entries representing 79 retailers across 53 countries, this year’s competition proves once again that Retailer-owned Brands are leading the way in creativity, strategy, and consumer
REGISTER NOW! The clock is ticking — and you do not want to miss the biggest private brand event of the year. The Velocity Institute Conference + Expo 2025 is coming fast, May 13–15, 2025, at the Mint Museum Uptown in Charlotte, NC. If you're serious about the future of private brands, you need
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
© Copyright 2025 | Velocity Institute
