Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Get Ready to Lead: The Velocity Conference 2025 Is Almost Here!

REGISTER NOW! The clock is ticking — and you do not want to miss the biggest private brand event of the year. The Velocity Institute Conference + Expo 2025 is coming fast, May 13–15, 2025, at the Mint Museum Uptown in Charlotte, NC. If you're serious about the future of private brands, you need

Get Ready to Lead: The Velocity Conference 2025 Is Almost Here!2025-04-29T10:06:33-04:00

Private Brand Power Moves: Kroger, IKEA, Waitrose & More This Week – VELOCITY LIVE!

VELOCITY LIVE! IS SPONSORED BY On this week’s episode of Velocity Live, hosts Christopher and Laraine Durham took viewers on a fast-paced tour of the latest stories from across the Retailer-owned Brand world. Broadcast live on Wednesday, April 9, the show featured a spotlight on

Private Brand Power Moves: Kroger, IKEA, Waitrose & More This Week – VELOCITY LIVE!2025-04-09T14:32:21-04:00

Albertsons’ Lemon Drop, Drink Prank & GLP-1 Private Brand Innovation – VELOCITY LIVE!

VELOCITY LIVE! IS SPONSORED BY This week on Velocity This Week Live, hosts Christopher Durham, President of the Velocity Institute, and Laraine Durham, Vice President of Marketing and Events, showcased five standout stories that demonstrate how today’s Retailer-owned Brands are rewriting the playbook on innovation,

Albertsons’ Lemon Drop, Drink Prank & GLP-1 Private Brand Innovation – VELOCITY LIVE!2025-04-02T14:33:37-04:00

From $12 Eggs to Cinnamon Craze: Private Brands Make Bold Moves – VELOCITY LIVE!

VELOCITY LIVE! IS SPONSORED BY This week on Velocity This Week Live, hosts Christopher Durham, President of the Velocity Institute, and Laraine Durham, Vice President of Marketing and Events, showcased five standout stories that demonstrate how today’s Retailer-owned Brands are rewriting the playbook on innovation,

From $12 Eggs to Cinnamon Craze: Private Brands Make Bold Moves – VELOCITY LIVE!2025-03-26T14:11:09-04:00

Velocity 2025: Early Bird Pricing Ends Soon—Act Now!

REGISTER NOW! Early Bird Pricing Ends Friday, March 28, 2025! Lock in your ticket for just $900 before prices increase. The countdown is on for the Velocity Institute Conference + Expo 2025, happening May 13-15, 2025, at the Mint Museum Uptown in Charlotte, NC. This is the premier event for Retailer-owned Brand leaders, bringing

Velocity 2025: Early Bird Pricing Ends Soon—Act Now!2025-03-17T09:09:01-04:00

Kroger Supercharges Private Brand Growth with 900+ New Products and $30 Billion in Sales! VELOCITY LIVE!

VELOCITY LIVE! IS SPONSORED BY This week’s Velocity Live show, hosted by Velocity Institute President Christopher Durham and Vice President of Marketing & Events Laraine Durham, aired live on LinkedIn and YouTube on March 5, 2025. The duo shared the latest retailer-owned brand news, highlighting

Kroger Supercharges Private Brand Growth with 900+ New Products and $30 Billion in Sales! VELOCITY LIVE!2025-03-12T14:59:01-04:00

Target’s $15 Billion Growth Plan Boosts Retailer-Owned Brands- VELOCITY LIVE!

VELOCITY LIVE! IS SPONSORED BY On Wednesday, March 5th, Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events at the Velocity Institute, hosted another dynamic episode of Velocity This Week Live. The live stream, broadcast on both LinkedIn and

Target’s $15 Billion Growth Plan Boosts Retailer-Owned Brands- VELOCITY LIVE!2025-03-06T09:28:44-05:00

Fuel Your Private Brand Growth at Velocity—Become a Sponsor!

Your Opportunity to Lead the Future of Private Brands The Velocity Institute Conference + Expo 2025 is the ultimate destination for businesses eager to lead, innovate, and thrive in the Retailer-owned Brand and private brand industry. Scheduled for May 13-15, 2025, at the stunning Mint Museum Uptown in Charlotte, NC, this premier event brings

Fuel Your Private Brand Growth at Velocity—Become a Sponsor!2025-02-17T11:13:55-05:00

Walmart Expands Private Label Presence – VELOCITY LIVE!

VELOCITY LIVE! IS SPONSORED BY Velocity Live went live on Wednesday, February 12, 2025, on YouTube and LinkedIn, bringing the latest updates in Retailer-owned Brands. Hosted by Christopher Durham and Laraine Durham, the broadcast covered major developments, from Giant Eagle’s Fair Trade-certified shrimp to M&S’s Brain

Walmart Expands Private Label Presence – VELOCITY LIVE!2025-02-12T13:41:20-05:00

Ahold Delhaize Expands Private Brand Globally: Velocity Live

VELOCITY LIVE! IS SPONSORED BY This Wednesday, the Velocity Institute went live with another exciting episode of Velocity This Week Live, hosted by Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events. Together, they broke down the biggest updates

Ahold Delhaize Expands Private Brand Globally: Velocity Live2025-02-05T15:38:17-05:00

Join the Institute

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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