About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

The Boldest Night in Retail Is Back — Velocity Bold Bash 2025!

The Boldest Night in Retail Is Back — Velocity Bold Bash 2025! Now in its fifth year, Velocity Bold Bash returns as the boldest, most high-energy event in the Retailer-owned Brand industry—and this year’s celebration is going to be bigger than ever. Join us on Monday, November 17, 2025, at Joe’s Live Rosemont, just

The Boldest Night in Retail Is Back — Velocity Bold Bash 2025!2025-10-22T07:40:21-04:00

Join Us at Velocity Bold Bash 2025: The Ultimate Private Brand Celebration!

Now in its fifth year, Velocity Bold Bash returns as the boldest, most high-energy event in the Retailer-owned Brand industry—and free tickets are now available. Join us on Monday, November 17, 2025, at Joe’s Live Rosemont, just steps from the PLMA Trade Show. This signature Velocity event brings together retailers, manufacturers, and solution partners

Join Us at Velocity Bold Bash 2025: The Ultimate Private Brand Celebration!2025-10-16T09:00:15-04:00

Aldi’s Big Rebrand & Amazon’s New Grocery Brand | Velocity News LIVE

VELOCITY LIVE! IS SPONSORED BY This week’s episode of Velocity This Week Live, hosted by Christopher and Laraine Durham of the Velocity Institute, featured one of the busiest weeks of the year for retailer-owned brands. The show covered Aldi’s largest packaging refresh ever, Amazon’s new

Aldi’s Big Rebrand & Amazon’s New Grocery Brand | Velocity News LIVE2025-10-08T15:20:47-04:00

Velocity Bold Bash 2025: Free Tickets and Sponsorship Opportunities Now Available

Now in its fifth year, Velocity Bold Bash returns as the boldest, most high-energy event in the Retailer-owned Brand industry—and free tickets are now available. Join us on Monday, November 17, 2025, at Joe’s Live Rosemont, just steps from the PLMA Trade Show. This signature Velocity event brings together retailers, manufacturers, and solution partners

Velocity Bold Bash 2025: Free Tickets and Sponsorship Opportunities Now Available2025-07-29T11:28:51-04:00

2025 Vertex Awards GOLD WINNERS

SHOW ME THE WINNERS! Welcome to the 12th Annual Vertex Awards! We’re proud to unveil this year’s global winners, celebrating the best in package design from around the world. With more than 600 entries representing 79 retailers across 53 countries, this year’s competition proves once again that Retailer-owned Brands are leading the way in

2025 Vertex Awards GOLD WINNERS2025-05-28T14:55:19-04:00

2025 Vertex Awards SILVER WINNERS

Welcome to the 12th Annual Vertex Awards! We’re proud to unveil this year’s global winners, celebrating the best in package design from around the world. With more than 600 entries representing 79 retailers across 53 countries, this year’s competition proves once again that Retailer-owned Brands are leading the way in creativity, strategy, and consumer

2025 Vertex Awards SILVER WINNERS2025-05-27T13:20:42-04:00

Who Won Big? The 2025 Vertex Awards Reveal the Future of Private Brand Design

SEE ALL THE WINNERS! Welcome to the official reveal of the 2025 Vertex Award winners! Now in our 13th year, this global competition continues to recognize the very best in package design from around the world, regardless of who owns the brand. With entries from 53 countries and 79 retailers, the Vertex Awards once again

Who Won Big? The 2025 Vertex Awards Reveal the Future of Private Brand Design2025-05-27T09:36:18-04:00

2025 Vertex Awards BRONZE WINNERS

Welcome to the 12th Annual Vertex Awards! We’re proud to unveil this year’s global winners, celebrating the best in package design from around the world. With more than 600 entries representing 79 retailers across 53 countries, this year’s competition proves once again that Retailer-owned Brands are leading the way in creativity, strategy, and consumer

2025 Vertex Awards BRONZE WINNERS2025-05-27T09:37:41-04:00

Get Ready to Lead: The Velocity Conference 2025 Is Almost Here!

REGISTER NOW! The clock is ticking — and you do not want to miss the biggest private brand event of the year. The Velocity Institute Conference + Expo 2025 is coming fast, May 13–15, 2025, at the Mint Museum Uptown in Charlotte, NC. If you're serious about the future of private brands, you need

Get Ready to Lead: The Velocity Conference 2025 Is Almost Here!2025-04-29T10:06:33-04:00

Private Brand Power Moves: Kroger, IKEA, Waitrose & More This Week – VELOCITY LIVE!

VELOCITY LIVE! IS SPONSORED BY On this week’s episode of Velocity Live, hosts Christopher and Laraine Durham took viewers on a fast-paced tour of the latest stories from across the Retailer-owned Brand world. Broadcast live on Wednesday, April 9, the show featured a spotlight on

Private Brand Power Moves: Kroger, IKEA, Waitrose & More This Week – VELOCITY LIVE!2025-04-09T14:32:21-04:00