About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2025 Vertex Awards GOLD WINNERS

SHOW ME THE WINNERS! Welcome to the 12th Annual Vertex Awards! We’re proud to unveil this year’s global winners, celebrating the best in package design from around the world. With more than 600 entries representing 79 retailers across 53 countries, this year’s competition proves once again that Retailer-owned Brands are leading the way in

2025 Vertex Awards GOLD WINNERS2025-05-28T14:55:19-04:00

2025 Vertex Awards SILVER WINNERS

Welcome to the 12th Annual Vertex Awards! We’re proud to unveil this year’s global winners, celebrating the best in package design from around the world. With more than 600 entries representing 79 retailers across 53 countries, this year’s competition proves once again that Retailer-owned Brands are leading the way in creativity, strategy, and consumer

2025 Vertex Awards SILVER WINNERS2025-05-27T13:20:42-04:00

Who Won Big? The 2025 Vertex Awards Reveal the Future of Private Brand Design

SEE ALL THE WINNERS! Welcome to the official reveal of the 2025 Vertex Award winners! Now in our 13th year, this global competition continues to recognize the very best in package design from around the world, regardless of who owns the brand. With entries from 53 countries and 79 retailers, the Vertex Awards once again

Who Won Big? The 2025 Vertex Awards Reveal the Future of Private Brand Design2025-05-27T09:36:18-04:00

2025 Vertex Awards BRONZE WINNERS

Welcome to the 12th Annual Vertex Awards! We’re proud to unveil this year’s global winners, celebrating the best in package design from around the world. With more than 600 entries representing 79 retailers across 53 countries, this year’s competition proves once again that Retailer-owned Brands are leading the way in creativity, strategy, and consumer

2025 Vertex Awards BRONZE WINNERS2025-05-27T09:37:41-04:00

Get Ready to Lead: The Velocity Conference 2025 Is Almost Here!

REGISTER NOW! The clock is ticking — and you do not want to miss the biggest private brand event of the year. The Velocity Institute Conference + Expo 2025 is coming fast, May 13–15, 2025, at the Mint Museum Uptown in Charlotte, NC. If you're serious about the future of private brands, you need

Get Ready to Lead: The Velocity Conference 2025 Is Almost Here!2025-04-29T10:06:33-04:00

Private Brand Power Moves: Kroger, IKEA, Waitrose & More This Week – VELOCITY LIVE!

VELOCITY LIVE! IS SPONSORED BY On this week’s episode of Velocity Live, hosts Christopher and Laraine Durham took viewers on a fast-paced tour of the latest stories from across the Retailer-owned Brand world. Broadcast live on Wednesday, April 9, the show featured a spotlight on

Private Brand Power Moves: Kroger, IKEA, Waitrose & More This Week – VELOCITY LIVE!2025-04-09T14:32:21-04:00

Albertsons’ Lemon Drop, Drink Prank & GLP-1 Private Brand Innovation – VELOCITY LIVE!

VELOCITY LIVE! IS SPONSORED BY This week on Velocity This Week Live, hosts Christopher Durham, President of the Velocity Institute, and Laraine Durham, Vice President of Marketing and Events, showcased five standout stories that demonstrate how today’s Retailer-owned Brands are rewriting the playbook on innovation,

Albertsons’ Lemon Drop, Drink Prank & GLP-1 Private Brand Innovation – VELOCITY LIVE!2025-04-02T14:33:37-04:00

From $12 Eggs to Cinnamon Craze: Private Brands Make Bold Moves – VELOCITY LIVE!

VELOCITY LIVE! IS SPONSORED BY This week on Velocity This Week Live, hosts Christopher Durham, President of the Velocity Institute, and Laraine Durham, Vice President of Marketing and Events, showcased five standout stories that demonstrate how today’s Retailer-owned Brands are rewriting the playbook on innovation,

From $12 Eggs to Cinnamon Craze: Private Brands Make Bold Moves – VELOCITY LIVE!2025-03-26T14:11:09-04:00

Velocity 2025: Early Bird Pricing Ends Soon—Act Now!

REGISTER NOW! Early Bird Pricing Ends Friday, March 28, 2025! Lock in your ticket for just $900 before prices increase. The countdown is on for the Velocity Institute Conference + Expo 2025, happening May 13-15, 2025, at the Mint Museum Uptown in Charlotte, NC. This is the premier event for Retailer-owned Brand leaders, bringing

Velocity 2025: Early Bird Pricing Ends Soon—Act Now!2025-03-17T09:09:01-04:00

Kroger Supercharges Private Brand Growth with 900+ New Products and $30 Billion in Sales! VELOCITY LIVE!

VELOCITY LIVE! IS SPONSORED BY This week’s Velocity Live show, hosted by Velocity Institute President Christopher Durham and Vice President of Marketing & Events Laraine Durham, aired live on LinkedIn and YouTube on March 5, 2025. The duo shared the latest retailer-owned brand news, highlighting

Kroger Supercharges Private Brand Growth with 900+ New Products and $30 Billion in Sales! VELOCITY LIVE!2025-03-12T14:59:01-04:00