YOU'RE INVITED: THE BOLDEST NIGHT IN PRIVATE BRAND IS BACK This is the place to meet and talk with the people who matter in Private Brand: the retailers, the manufacturers, and the thought leaders shaping where this industry goes next. You're invited to join them. Bold Bash is turning six, and presented by Marketing
The Boldest Night in Retail Is Back — Bold Bash 2026! If you’re going to PLMA, you need to be at Bold Bash. Bold Bash 2026 is back for its sixth year, bringing together the people who make the Retailer-owned Brand industry move. On Monday, November 16, just steps from the PLMA Trade Show
The Boldest Night in Retail Is Back — Bold Bash 2026! Now in its sixth year, Bold Bash returns as the boldest, most high-energy event in the private Brand industry, and this year’s celebration is going to be bigger than ever. Join us on Monday, November 16, 2026, at Joe’s Live Rosemont, just steps
SEE ALL OF THIS YEARS WINNER'S BEST OF SHOW Albert Heijn Chocobites RETAILER: Albert Heijn BRAND: Albert Heijn COUNTRY: Netherlands AGENCY: Guts&Glorious CATEGORY: Packaged Goods CREDITS: Designer: Jaimy Hoogenhout & Amber Zeelenberg Account: Jacqueline Bout Art Direction: Vincent Limburg & Heidi Boersma Client Evelyn Hille-Pouw Reinout Woortman Chantal Derksen Albert Heijn Photography & Image
SEE ALL OF THIS YEARS WINNER'S For the second consecutive year, ALDI has been named the Vertex Awards Global Retailer of the Year, recognizing the retailer’s continued leadership in retailer-owned brand design and innovation across multiple markets around the world. ALDI’s success in 2026 stretched across four countries and multiple agency partners, with award-winning
This year’s top honors in the Americas go to a powerhouse of global creativity and local insight: Equator. With studios spanning Chicago, Cincinnati, Minneapolis, West Michigan, and Toronto, plus creative roots in Manchester and Nottingham, Equator has built a reputation for delivering brand experiences that are as strategic as they are stunning. Founded in 1998,
This year’s top honors in the Americas go to a powerhouse of global creativity and local insight: Equator. With studios spanning Chicago, Cincinnati, Minneapolis, West Michigan, and Toronto, plus creative roots in Manchester and Nottingham, Equator has built a reputation for delivering brand experiences that are as strategic as they are stunning. Founded in 1998,
When it comes to bold thinking, beautiful execution, and branding that connects across cultures, Motor Brand Design is in a league of its own. With studios in Melbourne and Shanghai, this standout agency has become a creative force in the Asia Pacific region, turning heads, setting trends, and racking up points across multiple categories
SEE ALL OF THIS YEARS WINNER'S PUBLISHER’S CHOICE | GOLD Etos Diapers RETAILER: Etos (Ahold) BRAND: Etos COUNTRY: Netherlands AGENCY: Design Bridge and Partners CATEGORY: Redesigned Brand CREDITS: Heather Svoboda, Design Director, Design bridge and partners Alisa Erin, Senior Designer, Design bridge and partners Carmel Klein, Designer, Design bridge and partners Juliette Tiggelman, Account
SEE ALL OF THIS YEARS WINNER'S Talabat Bonbon Bites RETAILER: Talabat BRAND: Talabat COUNTRY: United Arab Emirates AGENCY: Daymon Design CATEGORY: Frozen CREDITS: Packaging Design: Daniela Araujo Creative Direction: Inês Batista Executive Creative Direction: Jens Sievert Account Executive: Sarah Simons Senior Manager Private Brand: Anna Szarecka Product Manager: Andres Hoyos Beltran BRIEF: Talabat Frozen
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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