About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Have you entered the 2024 Vertex Awards?

ENTER TODAY! Closes December 15, 2023 The Vertex Awards are back. Submissions are officially open for the competition to gain global recognition for outstanding Retailer-owned Brand (private brand / private label) package design. Retailers, manufacturers, and agencies can now enter their designs with the lowest price of this year's competition the Early

Have you entered the 2024 Vertex Awards?2023-12-07T18:53:30-05:00

Private Brand Down Under & Innovation a Conversation with Mark Field

WATCH THE INTERVIEW Velocity Talks: The Future of Private Brands Hello and welcome to Velocity Talks. I'm Christopher Durham, the president of Velocity Institute. Today, I am thrilled to have Mark Field as our guest. Mark is an expert in Retailer-owned Brands and has extensive experience in the international food manufacturing and

Private Brand Down Under & Innovation a Conversation with Mark Field2023-12-06T19:13:53-05:00

Private Brand Stars in Walmart Rom-commerce + Kroger, Waitrose & State of the Industry News

WATCH NOW! In this episode of Velocity This Week, the host, Christopher Durham, announces the upcoming State of Industry 2023 virtual summit. The episode also highlights news about Walmart's launch of its shoppable web series, 'Add to Heart', which features many of their private brands. Waitrose's Christmas campaign, 'It's time for the

Private Brand Stars in Walmart Rom-commerce + Kroger, Waitrose & State of the Industry News2023-12-03T21:33:55-05:00

Velocity State of the Industry Final Agenda Released!

REGISTER NOW! Join us for our final event of the year the FREE STATE OF THE INDUSTRY 2023 Virtual Summit December 14, 2023 • 10:00 - 12:00 EST. This 2-hour fast-paced FREE online event will dive deep into the current state of the Retail-owned Brand (private brand) industry. Presentations and panels

Velocity State of the Industry Final Agenda Released!2023-11-30T22:08:18-05:00

Winning with Private Brand Design – Velocity Talks with Maria Dubuc

WATCH THE INTERVIEW   This is an interview between Christopher Durham and Maria Dubuc from Marketing by Design. They discuss Maria's background, her creative family, and her journey into the graphic design industry. They also talk about the services offered by Marketing by Design, their expertise in private brand packaging, and their

Winning with Private Brand Design – Velocity Talks with Maria Dubuc2023-11-29T19:30:40-05:00

Rick Astley Loves Sainsbury’s Private Brand + Foxtrot, Meijer & Trader Joe’s News

WATCH NOW! Welcome to Velocity This Week, where we dive deep into the world of retailer-owned brands / private brand / private label and bring you the latest news, insights, and opinions. In this article, we will explore the most significant themes discussed in our recent episode, using verbatim quotes from the transcript.

Rick Astley Loves Sainsbury’s Private Brand + Foxtrot, Meijer & Trader Joe’s News2023-11-27T20:04:04-05:00

Have you entered the 2024 Vertex Awards?

ENTER TODAY! The Vertex Awards are back. Submissions are officially open for the competition to gain global recognition for outstanding Retailer-owned Brand (private brand / private label) package design. Retailers, manufacturers, and agencies can now enter their designs with the lowest price of this year's competition the Early Bird Rate. The competition

Have you entered the 2024 Vertex Awards?2023-11-27T19:56:50-05:00

Keychain Raises $18 Million for CPG Supply Chain Platform + Albertsons, Daymon & Sam’s Club News

WATCH NOW! Welcome to Velocity this week, where we delve into the latest news and insights in the world of retailer-owned brands. In this thought-provoking article, we will explore the most significant themes discussed in our recent transcript, providing an in-depth analysis of their implications and potential impact. From disruptive platforms to

Keychain Raises $18 Million for CPG Supply Chain Platform + Albertsons, Daymon & Sam’s Club News2023-11-20T11:33:44-05:00

Aeon, Innovation & Private Brand: Hanae Haizon, Aeon Malaysia

WATCH THE INTERVIEW Velocity Talks: Aeon, Innovation & Private Brand: Hanae Haizon, Aeon Malaysia A conversation between Christopher Durham and Hanae Haizon in an episode of Velocity Talks. Christopher introduces himself and interviews Hanae about her role in the Retailer-owned Brand industry, her career, and the private brand. They discuss the future

Aeon, Innovation & Private Brand: Hanae Haizon, Aeon Malaysia2023-11-20T11:24:23-05:00

Loblaws PC Insiders Report Turns 40! +News from ASDA, PETSMART & TOPCO

WATCH NOW! Welcome to Velocity this Week, your weekly dose of private brand news and insights. I'm Christopher Durham, and today we'll be diving into the latest stories from the world of retailer-owned brands. From Asda's revolutionary ready meal range to PetSmart's holiday shop and Loblaw's 40th anniversary celebration, there's plenty to

Loblaws PC Insiders Report Turns 40! +News from ASDA, PETSMART & TOPCO2023-11-11T09:52:43-05:00