Velocity This Week: Kroger, Albertsons, Grocery Outlet, AWG, JC Penny & Private Brand Sets Records

This episode of ‘Velocity This Week’ focuses on the latest news and insights into retailer-owned or private brands, with a broadcast date of March 5th, 2024. Key stories include the FTC and state attorneys intervening in the Kroger Albertsons merger over competition concerns, record-breaking sales growth for private brands in 2023, Grocery Outlet’s plans to launch its private brand with up to 100 new SKUs by the end of 2024, JC Penney’s collaboration with Johnny Wujek for an exclusive prom collection, and AWG Brands’ enhanced quality commitment through a partnership with Daymon. The episode also highlights upcoming events for the retail industry, including the Velocity Institute Innovate 24 Summit, the Velocity Conference and Expo, and the Vertex Award ceremonies in the United States and Amsterdam.

00:00 Welcome to Velocity This Week

00:41 Breaking News: Kroger Albertsons Merger Faces FTC Roadblock

02:56 Record-Breaking Growth: Private Brands Surge in 2023

04:37 Grocery Outlet’s Big Move: Launching Private Brands

05:44 JC Penney’s Prom Night Revolution with Celebrity Designer

06:37 AWG Brands Partners with Daymon

08:21 Velocity Events 2024: What’s Coming Up Next?

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By Christopher DurhamPublished On: March 5th, 2024Tags: albertsons, AWG, Grocery outlet, JC Penny, Kroger

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.