About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Evolving Consumer Demand For Retail Brands

The latest report from IRI takes a look a the changing demand for Retail Brands (private brand). Consumers have historically gravitated to store brands in challenging economic times, but private label products aren't outpacing their name brand counterparts today. This report provides an update on this surprising store brand landscape. It also identifies retailer

Evolving Consumer Demand For Retail Brands2022-01-12T19:49:24-05:00

ECRM’s Virtual Global Market: Spring Buying Days Return

This week ECRM announced its virtual 2022 Global Market: Spring Buying Days will take place March 28 to April 1. The product sourcing event will once again bring together buyers and product suppliers from around the world to meet virtually this spring. The includes retailers managing their brands and private brand manufacturers. The launch

ECRM’s Virtual Global Market: Spring Buying Days Return2022-01-12T19:26:52-05:00

RBI Adds New Member Benefit: Job Posting

The Velocity Institute to introduce the latest member benefit self service Job Postings. The move expands the current RBI member benefits creating the most compelling offer in the industry. Adding to our long history of supporting the careers of Retail Brands industry professionals with career listings, PLUS and PRO members can now post jobs.

RBI Adds New Member Benefit: Job Posting2022-01-11T19:36:38-05:00

PLMA Announces Online Trade Show: PLMA Global

The Private Label Manufacturers Association (PLMA) announced today its new online private label trade show PLMA Global. The move comes after the Global pandemic forces the organization to cancelled its Chicago and Amsterdam events for the second year in a row. PLMA Global will take place March 28 to 31, 2022. Exhibitors can sign up

PLMA Announces Online Trade Show: PLMA Global2022-01-11T19:24:39-05:00

DEADLINE ALERT: Vertex Awards Standard Entry Ends Friday

The 9th Annual Vertex Awards competition is now open for entries. The Vertex Awards is the first and only global competition devoted exclusively to private band packaging design. It is open to the international community involved in the creation and marketing of private brands. To be eligible for judging, designs must have been created

DEADLINE ALERT: Vertex Awards Standard Entry Ends Friday2022-01-10T19:36:35-05:00

Albertsons Announces Winners of the First FRESH PICKS Awards

Today, Albertsons announced the winners of its FRESH PICKS Exclusive Product Awards, which asked customers to vote on their favorite Retail Brand (private brand) products across seven grocery categories. The results are in, and topping the list was the Signature SELECT Ice Cream + Store Baked Cookies combination. Six additional winners were also awarded the

Albertsons Announces Winners of the First FRESH PICKS Awards2022-01-10T19:10:18-05:00

Claim Your FREE Business Directory Listing

Welcome to the New Year! In 2022 RBI continues to bring value with exciting benefits exclusively for Velocity Institute Members. Todays benefit is the exciting new Business Directory. The goal of this directory is to build the most inclusive and accessible database of manufacturers and solutions partners so we are opening this up to all

Claim Your FREE Business Directory Listing2022-01-09T19:24:00-05:00

Go Puff to Launch Retail Brand

Online rapid fulfillment convenience store Gopuff is launching Retail Brand (private brand) products as it aims to provide its customers more options than competitors. Gopuff will launch a new brand called Basically. The first SKU is expected to be bottled water. The retailer has filed trademark applications for private brands that includes snacks, household products

Go Puff to Launch Retail Brand2022-01-09T19:03:20-05:00

RBI Talks with Juan Esteban Orduz of the Colombian Coffee Federation

Welcome to RBI Talks a weekly interview series in which RBI President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week’s episode features his conversation with RBI Talks with Juan Esteban Orduz, President & CEO, President & CEO, Colombian Coffee

RBI Talks with Juan Esteban Orduz of the Colombian Coffee Federation2022-01-31T07:53:05-05:00

Sprouts: Director Our Brands Category Strategy

173509 Phoenix, Arizona 9900 - Corp HQ Store Support Staff (Corporate/Field Support) Full-Time Job Description Overview Lead the Category Strategy Management (CSM) team, driving innovation and new item development across the entire Our Brands assortment portfolio. Create an overarching strategy across all categories to support short and long-term new item development, product reformulations and

Sprouts: Director Our Brands Category Strategy2022-01-06T18:40:22-05:00