About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Albertsons Announces Winners of the First FRESH PICKS Awards

Today, Albertsons announced the winners of its FRESH PICKS Exclusive Product Awards, which asked customers to vote on their favorite Retail Brand (private brand) products across seven grocery categories. The results are in, and topping the list was the Signature SELECT Ice Cream + Store Baked Cookies combination. Six additional winners were also awarded the

Albertsons Announces Winners of the First FRESH PICKS Awards2022-01-10T19:10:18-05:00

Claim Your FREE Business Directory Listing

Welcome to the New Year! In 2022 RBI continues to bring value with exciting benefits exclusively for Velocity Institute Members. Todays benefit is the exciting new Business Directory. The goal of this directory is to build the most inclusive and accessible database of manufacturers and solutions partners so we are opening this up to all

Claim Your FREE Business Directory Listing2022-01-09T19:24:00-05:00

Go Puff to Launch Retail Brand

Online rapid fulfillment convenience store Gopuff is launching Retail Brand (private brand) products as it aims to provide its customers more options than competitors. Gopuff will launch a new brand called Basically. The first SKU is expected to be bottled water. The retailer has filed trademark applications for private brands that includes snacks, household products

Go Puff to Launch Retail Brand2022-01-09T19:03:20-05:00

RBI Talks with Juan Esteban Orduz of the Colombian Coffee Federation

Welcome to RBI Talks a weekly interview series in which RBI President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week’s episode features his conversation with RBI Talks with Juan Esteban Orduz, President & CEO, President & CEO, Colombian Coffee

RBI Talks with Juan Esteban Orduz of the Colombian Coffee Federation2022-01-31T07:53:05-05:00

Sprouts: Director Our Brands Category Strategy

173509 Phoenix, Arizona 9900 - Corp HQ Store Support Staff (Corporate/Field Support) Full-Time Job Description Overview Lead the Category Strategy Management (CSM) team, driving innovation and new item development across the entire Our Brands assortment portfolio. Create an overarching strategy across all categories to support short and long-term new item development, product reformulations and

Sprouts: Director Our Brands Category Strategy2022-01-06T18:40:22-05:00

Target Launches First Organization Retail Brand, Brightroom

hoppers are gone, the gifts are (mostly) put away, the decorations are coming down … yep, it’s January — the perfect time for a home refresh. Starting the new year by getting your home in order can be therapeutic, but where to start, right? Target has got your back, with a new Retail Brand

Target Launches First Organization Retail Brand, Brightroom2022-01-05T20:11:40-05:00

YouTube Stars the Try Guys partner with Kroger for the Mystery Wheel Cooking Challenge

During this year’s holiday season Kroger and its Retail Brands (private brand) have continued their partnership with YouTube stars The Try Guys. Keith Habersberger, Ned Fulmer, Zach Kornfeld, and Eugene Lee Yang an often-chaotic group of guys who will try pretty much anything for the audience's entertainment. The YouTube video features an extra

YouTube Stars the Try Guys partner with Kroger for the Mystery Wheel Cooking Challenge2022-01-05T19:51:27-05:00

Waitrose Partners to Offer First Co-branded Recipe Box

Late last week UK grocer Waitrose announced a new partnership with Mindful Chef, making them the first supermarket to work with a recipe box service in the UK. The 12 week trial gives customers the opportunity to try a high quality recipe box service by the UK’s highest rated recipe box company

Waitrose Partners to Offer First Co-branded Recipe Box2022-01-04T16:04:07-05:00

The Home Depot: Director Brand Development & Marketing

POSITION PURPOSE The Director, Brand Development & Marketing will develop the overall direction and strategy within the Home Depot’s portfolio of Private Brands. You’ll lead Private Brand development and execution from concept through launch including brand governance, packaging development, online experience, in-store creative, and marketing campaigns. Ensuring consistent execution of brand standards through the

The Home Depot: Director Brand Development & Marketing2022-01-04T15:11:43-05:00

Investor Jana Pushes for Board seats at Treehouse

Activist investors Jana Partners is set to nominate two directors to the board of private brand food manufacturer TreeHouse Foods Inc. as they continue a strategic review. The New York-based firm, which now owns a 9.4% stake in the manufacturer, has identified two potential directors. Former TreeHouse executive Chris Sliva, who was also chief

Investor Jana Pushes for Board seats at Treehouse2022-01-04T20:11:38-05:00