About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Kroger Make Your Holidays Doubly Special

This time of year, we love to showcase Holiday Commercials from retailers around the world that feature Retail Brands. Today’s commercial comes Kroger and of course features its private brands (love Murrays Cheese) as well as its distinctive animation style.

Kroger Make Your Holidays Doubly Special2021-12-22T11:03:16-05:00

UNFI Retail Brands Partners To Win Online

UNFI Brands+ has partnered with e-commerce platform Salsify and RBI member Trace One to prepare more than 5000 grocery products for success on the digital shelf. UNFI Brands+ portfolio offers more than 5000 Retail Brand (private brand) food and non-food items across 250 categories from conventional value to NBE and premium USDA Organic. With

UNFI Retail Brands Partners To Win Online2021-12-22T16:57:42-05:00

Marks & Spencer – Percy Pig Comes to Life!

This time of year I love to showcase Holiday Commercials from retailers around the world that feature Retail Brands. Today’s commercial comes from iconic British Retailer Marks & Spencer and of course, includes an appearance by Percy Pig. As an added bonus I have also included “This is not just a Christmas song!” the

Marks & Spencer – Percy Pig Comes to Life!2021-12-21T13:51:20-05:00

Marks & Spencer sues Aldi for copycat Christmas gin

UK retailer Marks & Spencer is suing Aldi UK for copying its Retail Brand Light Up gin. M&S court papers assert that the discount grocer Aldi's gold flake blackberry and clementine gin liqueurs are "strikingly similar" to its own product. That's right - a British private brand is being accused of copying a British private

Marks & Spencer sues Aldi for copycat Christmas gin2021-12-20T19:38:59-05:00

Boxed: Director of Private Label

Boxed: Director of Private Label New York, NY About the company Boxed is the easiest and modern way to shop for bulk goods. As a mobile-first company, customers can shop directly from Boxed’s app on their iOS or Android mobile device, or online at www.Boxed.com. With Boxed, customers can have their household, personal care

Boxed: Director of Private Label2021-12-20T18:58:43-05:00

Save with Southeastern Grocers Retail Brands

Southeastern Grocers Inc. (SEG), the parent company and home of Fresco y Más, Harveys Supermarket, and Winn-Dixie grocers, is helping customers save big this holiday season with its award-winning SE Grocers Retail Brands, paired with its loyalty program. With inflation at a record 39-year high and prices continuing to rise each month due to

Save with Southeastern Grocers Retail Brands2021-12-19T13:50:39-05:00

RBI Adds New Member Benefits: Business Directory, Job Listing and Guest Posting

Last Thursday at the RBI Sustainability Summit, we announced three exciting new benefits for Velocity Institute Members: Business Directory, Guest Post and Press Releases, and Job Postings. The move dramatically expands the current RBI member benefits creating the most compelling offer in the industry. Individual Member Directory Listing 10-40% discounts on groundbreaking in person,

RBI Adds New Member Benefits: Business Directory, Job Listing and Guest Posting2021-12-13T21:53:04-05:00