About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Keychain Raises $18 Million for CPG Supply Chain Platform + Albertsons, Daymon & Sam’s Club News

WATCH NOW! Welcome to Velocity this week, where we delve into the latest news and insights in the world of retailer-owned brands. In this thought-provoking article, we will explore the most significant themes discussed in our recent transcript, providing an in-depth analysis of their implications and potential impact. From disruptive platforms to

Keychain Raises $18 Million for CPG Supply Chain Platform + Albertsons, Daymon & Sam’s Club News2023-11-20T11:33:44-05:00

Aeon, Innovation & Private Brand: Hanae Haizon, Aeon Malaysia

WATCH THE INTERVIEW Velocity Talks: Aeon, Innovation & Private Brand: Hanae Haizon, Aeon Malaysia A conversation between Christopher Durham and Hanae Haizon in an episode of Velocity Talks. Christopher introduces himself and interviews Hanae about her role in the Retailer-owned Brand industry, her career, and the private brand. They discuss the future

Aeon, Innovation & Private Brand: Hanae Haizon, Aeon Malaysia2023-11-20T11:24:23-05:00

Loblaws PC Insiders Report Turns 40! +News from ASDA, PETSMART & TOPCO

WATCH NOW! Welcome to Velocity this Week, your weekly dose of private brand news and insights. I'm Christopher Durham, and today we'll be diving into the latest stories from the world of retailer-owned brands. From Asda's revolutionary ready meal range to PetSmart's holiday shop and Loblaw's 40th anniversary celebration, there's plenty to

Loblaws PC Insiders Report Turns 40! +News from ASDA, PETSMART & TOPCO2023-11-11T09:52:43-05:00

2024 Vertex Awards Opens for Entries

ENTER TODAY! The Vertex Awards are back. Submissions are officially open for the competition to gain global recognition for outstanding Retailer-owned Brand (private brand / private label) package design. Retailers, manufacturers, and agencies can now enter their designs with the lowest price of this year's competition the Early Bird Rate. The competition

2024 Vertex Awards Opens for Entries2023-11-15T09:23:45-05:00

Vertex Awards Competition Now Open

ENTER TODAY! Today we are excited to announce the opening of this years Vertex Awards for entries. This prestigious competition sets a benchmark for excellence and inspires others to strive for greatness. Over the past eleven years, the Vertex Awards has recognized outstanding designs from retailers and brands across 63 countries, pushing

Vertex Awards Competition Now Open2023-11-10T10:03:10-05:00

The Future of Sustainability and Private Brand with Trevor Yong

WATCH THE INTERVIEW Velocity Talks: A Conversation on Sustainability and the Future of Private Brands Welcome to Velocity Talks, where Christopher Durham, the president of Velocity Institute, engages with industry leaders and discusses the latest trends and challenges in the private brand and retail sector. In this episode, he is joined by Trevor

The Future of Sustainability and Private Brand with Trevor Yong2023-11-09T09:15:43-05:00

Don’t Miss the Velocity Bold Bash Next Monday!

REGISTER FREE Join me and the Velocity Institute team for our annual Velocity BOLD BASH!. The FREE networking event in Chicago will be designed to bring the private brand industry together over cocktails and conversations. There are no presentations and no sales. End the long day on the PLMA trade show floor with a

Don’t Miss the Velocity Bold Bash Next Monday!2023-11-05T16:20:16-05:00

What is the State of the Private Brand Industry?

Take the Survey Opinions Needed! Don't miss your chance to weigh in on the current State of the Private Brand Industry! The Velocity State of the Private Brand Industry­ survey research gauges how retailers, manufacturers, and solution partners view the industry, economy, and future. This project is fielded by our research partner VOCCII and is

What is the State of the Private Brand Industry?2023-11-05T16:12:22-05:00

Mitch Madoff discusses the future of Foxtrot and private brands.

WATCH THE INTERVIEW Velocity Talks: A Conversation with Mitch Madoff on the Future of Foxtrot and Private Brands Welcome to Velocity Talks, where we dive deep into the world of retail and private brands. In this episode, we have the pleasure of speaking with Mitch Madoff, an industry veteran with over 25 years of experience.

Mitch Madoff discusses the future of Foxtrot and private brands.2023-11-08T16:23:08-05:00

Publix Celebrate the Holidays + Sprouts, Aldi, AWG & Walmart News

WATCH NOW! Welcome to Velocity This Week, your weekly update on the latest news and insights in the world of retailer-owned brands. I'm Christopher Durham, and in this episode, we'll dive into some exciting developments in the private brand industry. From Sprouts Farmers Market's new holiday range to Aldi's Advent and Holiday calendars and Walmart's

Publix Celebrate the Holidays + Sprouts, Aldi, AWG & Walmart News2023-10-31T10:00:25-04:00