WATCH THE INTERVIEW Navigating the Evolving Landscape of Private Brands: Insights from Tom Ewing at Velocity Talks The private brand industry has witnessed transformative changes over the years, shifting from the early days of generic offerings to becoming a powerhouse in retail differentiation. Tom Ewing, an esteemed veteran in the private brand sector,
ENTER TODAY! Vertex Awards Standard Entries Close Friday! The Vertex Awards are back. Submissions are officially open for the competition to gain global recognition for outstanding Retailer-owned Brand (private brand / private label) package design. Retailers, manufacturers, and agencies can now enter their designs with the lowest price of this year's competition the
WATCH NOW! Welcome to Velocity This Week, where we dive into the world of retailer-owned brand news and provide you with insights and opinions on the latest trends. In today's episode, we'll be discussing some exciting developments from M&S, Ikea, Sainsbury's, and Trader Joe's. So, let's jump right in! M&S Launches a Gut
WATCH THE INTERVIEW Welcome to Velocity Talks, where we dive deep into the world of Retailer-owned Brand / private brand manufacturing and explore the trends and innovations shaping the industry. In this episode, we had the pleasure of speaking with JoAnne Labounty, the owner of a USDA inspected meat plant in Spartanburg, South Carolina,
Today, the Velocity Institute announced the 2024 Event Schedule, including a record-setting nine events in the United States, Europe, and Online. The Velocity Institute is the Retailer-owned Brand association dedicated to bringing together private brand industry executives to connect, share knowledge, and explore topics and solutions tailored to growing the industry. Sponsorships and Booths
WATCH NOW! Welcome to Velocity This Week, where we dive into the latest news and insights from the world of retailer owned brands. In this edition, we'll explore some exciting developments in sustainability, holiday collaborations, and innovative product offerings. Join me as we uncover the potential impact of these trends and look ahead to
WATCH THE INTERVIEW Welcome to Velocity Talks, where we have the privilege of engaging with thought leaders in the retailer-owned brand space. In this episode, we are excited to have Lauren Porter, Director of Growth and Innovation at Howgood, join us. Howgood is the world leader in helping food companies measure and communicate
WATCH NOW! Welcome to Velocity This Week, where we dive into the latest news and insights from the world of retailer-owned brands. In this final edition for 2023, we'll explore some exciting developments in the industry, including HEB's new Spurs commercials featuring private brand, Waitrose's international private brand expansion, and Spartan Nash's "Our Family"
The Velocity Institute STATE OF THE INDUSTRY 2023 Virtual Summit which was held December 14, 2023 is now available to watch ON DEMAND on the Velocity Institute Youtube channel. The 2-hour fast-paced event looked at the current state of the Retail-owned Brand (private brand) industry. Presentations and panels will include insights
WATCH THE INTERVIEW Welcome to Velocity Talks, where we have the privilege of engaging in conversations with the movers and shakers of the private brand industry. In this episode, we are thrilled to have Emily Detwiler from AWG (Associated Wholesale Grocers) as our guest. Emily brings a wealth of experience and
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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