Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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MPB Diversity Summit Starts On Wednesday – 47 FREE Tickets Remain

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"] The My Private Brand Diversity Summit live online starts Wednesday February 24-25, 2021. The two half-day sessions will feature more than a dozen speakers, speed networking, and lively open forum roundtables. With only 47 FREE VIP tickets left don't miss your chance

MPB Diversity Summit Starts On Wednesday – 47 FREE Tickets Remain2021-09-15T09:27:59-04:00

Private Brands: Supporting the Needs of the SNAP & Value Shopper

[et_pb_section admin_label="section"] [et_pb_row admin_label="row"] [et_pb_column type="4_4"][et_pb_text admin_label="Text"]In its latest report, Daymon presents “Private Brands – Consumer Series: Supporting the Needs of the SNAP & Value Shopper.” The report by Kathrine Murray, Manager Consumer Insights, and Sarah Diamond Associate Marketing Manager presents a look at the opportunities US retailers have if they capture their share of

Private Brands: Supporting the Needs of the SNAP & Value Shopper2021-09-15T09:27:59-04:00

6 Days & Counting to the My Private Brand Diversity Summit

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]There are just six days until our first Virtual Summit of 2021 the My Private Brand Diversity Summit, February 24-25, 2021. You will not want to miss our exciting lineup of speakers, live speed networking and roundtables. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.9.0" _module_preset="default"][et_pb_column type="4_4"

6 Days & Counting to the My Private Brand Diversity Summit2021-09-15T09:27:59-04:00

CVS & Aldi Private Brands Recognized By Product Of The Year

New York — Product of the Year USA, a consumer-voted award for product innovation, recognized 41 items as part of its 2021 Product of the Year Awards, including Ferrara Candy Co.’s Keebler Chips Deluxe Original in the cookie category, Aldi’s Simply Nature Bean Chips in the chip sector and also from Aldi Clancy’s White Cheddar Cheese Popcorn

CVS & Aldi Private Brands Recognized By Product Of The Year2021-09-15T09:28:00-04:00

SPAR UK Takes a Holistic Approach to Natural

SPAR UK has launched 15 products in their new SPAR Natural private brand range in selected SPAR stores nationwide. SPAR Natural provides a holistic approach to health & wellness to customers seeking better healthcare, healthier lifestyles, natural products, and food intolerance solutions. This innovative range enables customers to make more informed choices and includes pasta,

SPAR UK Takes a Holistic Approach to Natural2021-09-15T09:28:00-04:00

My Private Brand Talks with Michael Taylor, President of Daymon

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.8.2" background_size="initial" background_position="top_left" background_repeat="repeat"]Welcome My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week's episode features my conversation with Michael

My Private Brand Talks with Michael Taylor, President of Daymon2021-09-15T09:28:00-04:00

Target Announces Updates to Leadership Team

Target today announced a number of changes across its executive leadership team, further positioning the company for growth. “At the core of Target’s success is the most talented team in retail,” said Brian Cornell, chairman and CEO, Target. “The depth of expertise across Target’s leadership team, in particular, has been a critical driver in Target’s winning

Target Announces Updates to Leadership Team2021-09-15T09:28:00-04:00

Lowes Home Improvement – Director, Product Design and Trends

MPB Careers: Director, Product Design and Trends Job Summary: The primary purpose role is to lead the Trend & Design group responsible for foundational development of trends and the development of propriety product assortments driving growth and differentiation for Lowe's.  This includes responsibility for translating strategy and applying consumer research to showcase products in the styles

Lowes Home Improvement – Director, Product Design and Trends2021-12-15T20:02:20-05:00

Albertsons Announces Winners of First Associate Choice Awards

Albertsons announced the winning products of its first Own Brands Associate Choice Awards. Thousands of associates cast votes in the contest, which asked them to pick their favorite private brand products in 15 categories during the retailer’s January “Best for Less” private brand campaign. Chad Coester, Senior Vice President Albertsons Cos. Own Brands

Albertsons Announces Winners of First Associate Choice Awards2021-09-15T09:28:00-04:00

Don’t Miss Your Chance to Get a Free VIP Ticket to the MPB Diversity Summit

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Today I am excited to announce that Gold Sponsor Marketing by Design (MBD) has graciously underwritten 300 FREE VIP tickets for our My Private Brand Diversity Summit live online February 24-25, 2021. The two half-day sessions will feature more than a

Don’t Miss Your Chance to Get a Free VIP Ticket to the MPB Diversity Summit2021-09-15T09:28:00-04:00

Join the Institute

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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