Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Don’t Miss Your Chance to Get a Free VIP Ticket to the MPB Diversity Summit

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Today I am excited to announce that Gold Sponsor Marketing by Design (MBD) has graciously underwritten 300 FREE VIP tickets for our My Private Brand Diversity Summit live online February 24-25, 2021. The two half-day sessions will feature more than a

Don’t Miss Your Chance to Get a Free VIP Ticket to the MPB Diversity Summit2021-09-15T09:28:00-04:00

First Quality to Fight Childhood Poverty with Diaper Sales

Private Brand diaper manufacturer First Quality Consumer Products has agreed to donate a portion of proceeds from its Cuties diaper sales to support the national nonprofit Cradles to Crayons in its mission to provide essential items to children in need. With operations in Chicagoland, Greater Philadelphia, and Massachusetts, Cradles to Crayons provides children from birth through

First Quality to Fight Childhood Poverty with Diaper Sales2021-09-15T09:28:00-04:00

Target’s Flora Ekpe-Idang to Present at the My Private Brand Diversity Summit

Today I am excited to reveal the addition of Flora Ekpe-Idang senior brand marketing manager at Target to the  My Private Brand Diversity Summit Agenda. The live online event will be held, 2.24-25.21. You may have noticed Flora mentioned in our story on Targets initiatives Flora is a senior brand marketing manager at Target leading

Target’s Flora Ekpe-Idang to Present at the My Private Brand Diversity Summit2021-09-15T09:28:00-04:00

Sainsbury’s Extends Sustainable Innovations

UK retailer Sainsbury’s is cutting down plastic packaging ahead of Pancake Day this year, reducing plastic packaging by 86% in its pancake mix. The move is part of the retailer’s commitment to halve plastic packaging by 2025 and is the latest seasonal celebration to have a sustainable makeover. Claire Hughes, Director of Product Innovation

Sainsbury’s Extends Sustainable Innovations2021-09-15T09:28:00-04:00

Metro’s Irresistibles Sardines

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]How to showcase a simple and authentic product in a new way? When Canadian grocer Metro approached Pigeon Brands with this new project, the team decided to give a special twist to those simple little boxes of sardines, bringing some fun,

Metro’s Irresistibles Sardines2021-09-15T09:28:01-04:00

The Home Depot – Senior Manager, Brand Development

MPB Careers: The Home Depot - Senior Manager, Brand Development POSITION PURPOSE The Senior Manager, Brand Development will develop the overall direction and strategy within The Home Depot’s portfolio of Private Label Brands. You’ll help guide Private Brand development and execution from concept through launch including brand governance, packaging development, online experience, in-store creative, and

The Home Depot – Senior Manager, Brand Development2021-12-15T20:02:21-05:00

MPB Diversity Summit Releases Final Schedule

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.9.0" _module_preset="default"]Today I am excited to announce the final agenda for the  My Private Brand Diversity Summit live online February 24-25, 2021. The two half-day sessions will feature speakers, speed networking, and lively open forum roundtables.[/et_pb_text][et_pb_button button_url="https://hopin.com/events/my-private-brand-diversity-summit" url_new_window="on" button_text="GET YOUR FREE TICKET NOW!" _builder_version="4.8.2" _module_preset="default"

MPB Diversity Summit Releases Final Schedule2021-09-15T09:28:01-04:00

Ahold Delhaize USA Announces Sustainability Goals

Ahold Delhaize USA, the parent company of grocers Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop, unveiled this week new health and sustainability goals as part of a detailed, purpose-driven strategy to enable customers to make healthier choices, create greater product transparency, eliminate waste and taking bold climate action, all in support of developing a more

Ahold Delhaize USA Announces Sustainability Goals2021-09-15T09:28:01-04:00

My Private Brand Talks with Doug Baker of FMI

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.8.2" background_size="initial" background_position="top_left" background_repeat="repeat"]Welcome My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week's episode features my conversation with Doug

My Private Brand Talks with Doug Baker of FMI2021-09-15T09:28:01-04:00

No7 Launches ‘Unstoppable Together’

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_video src="https://www.youtube.com/watch?app=desktop&v=lKu6awghf2U&feature=youtu.be" _builder_version="4.9.0" _module_preset="default"][/et_pb_video][et_pb_text _builder_version="4.9.0" background_size="initial" background_position="top_left" background_repeat="repeat"]Walgreens Boots Alliance, Inc. iconic beauty private brand No7, is introducing Unstoppable Together in the U.S., a multi-year campaign under which the brand will partner with organizations and individuals who are also focused on helping support women defy

No7 Launches ‘Unstoppable Together’2021-09-15T09:28:01-04:00

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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