About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Opinions Needed! 2023 State of the Private Brand Industry Research

Take the Survey Opinions Needed! Don't miss your chance to weigh in on the current State of the Private Brand Industry! The Velocity State of the Private Brand Industry­ survey research gauges how retailers, manufacturers, and solution partners view the industry, economy, and future. This project is fielded by our research partner VOCCII and is

Opinions Needed! 2023 State of the Private Brand Industry Research2023-11-01T18:59:08-04:00

Trailblazing Design, New Zealand & Private Brand: Annie Dow of Dow Goodfolk

Welcome to Velocity Talks, a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brands, retail, and careers with retail executives and thought leaders worldwide. This week, we chatted with Annie Dow of New Zealand-based Dow Goodfolk If you want to join Christopher in a Velocity Talk interview,

Trailblazing Design, New Zealand & Private Brand: Annie Dow of Dow Goodfolk2023-10-25T19:08:02-04:00

7-Eleven Collabs with Ja’Marr Chase + Aldi, Whole Foods News – Velocity This WeekPilot

WATCH NOW! Welcome to Velocity This Week, where we dive into the world of retailer-owned brands and explore the latest news and trends. This article will look at some of the most significant stories from the retail industry, including Aldi's holiday price cuts, Whole Foods Market's food trend predictions, Bamboo Rose's acquisition of Supply Pilot,

7-Eleven Collabs with Ja’Marr Chase + Aldi, Whole Foods News – Velocity This WeekPilot2023-10-23T16:32:02-04:00

A Conversation on The Power of Private Brand & Bowling – Doug Baker of FMI

Welcome to Velocity Talks, a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brands, retail, and careers with retail executives and thought leaders worldwide. This week, we chatted withDoug Baker of FMI. If you want to join Christopher in a Velocity Talk interview, email [email protected]. SUBSCRIBE NOW

A Conversation on The Power of Private Brand & Bowling – Doug Baker of FMI2023-10-18T18:56:08-04:00

Amazon Advertises Private Brand + Walmart, Giant Eagle, Natures Touch & Post News – Velocity This Week

This week's edition of our Youtube Series Velocity Institute This Week hosted by Velocity president Christopher Durham, features insights on: Giant Eagle Redefines Nature's Basket And Commits To Sustainability Post Holdings To Acquire Perfection Pet Foods • Walmart Announces New Private Brand Milk Processing Facility Nature's Touch Acquires Sunrise Growers, Sunopta Frozen Fruit Operations

Amazon Advertises Private Brand + Walmart, Giant Eagle, Natures Touch & Post News – Velocity This Week2023-10-16T19:41:59-04:00

CAREERS: BJ’s Wholesale Club – Head of Own Brand Quality and Product Development

Head of Own Brand Quality and Product Development Join our team of more than 34,000 team members, supporting our members and communities in our Club Support Center, 235+ clubs, and eight distribution centers. BJ’s Wholesale Club offers a collaborative and inclusive environment where all team members can learn, grow and be their authentic selves.

CAREERS: BJ’s Wholesale Club – Head of Own Brand Quality and Product Development2023-10-11T14:41:28-04:00

Kroger, Sainsbury’s, Whole Foods & FMI Private Brand News – Velocity This Week

This week's edition of our Youtube Series Velocity Institute This Week hosted by Velocity president Christopher Durham, features insights on: Kroger adds Hispanic-Inspired Mercado Brand to exclusive Our Brands' Roster Whole Foods Market Expands Sourced for Good Program to the Coffee Aisle this Fall On a roll! Sainsbury’s introduces paper packaging to its toilet

Kroger, Sainsbury’s, Whole Foods & FMI Private Brand News – Velocity This Week2023-10-09T14:47:16-04:00

You are invited Velocity Bold Bash in Chicago!

Join me and the Velocity Institute team for our annual Velocity BOLD BASH!. The FREE networking event in Chicago will be designed to bring the private brand industry together over cocktails and conversations. There are no presentations and no sales. End the long day on the PLMA trade show floor with a cocktail and

You are invited Velocity Bold Bash in Chicago!2023-10-09T16:38:12-04:00

Velocity Talks with Dean Cook of Sofidel

Welcome to Velocity Talks, a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders worldwide. This week, we chatted with Dean Cook of Sofidel.If you want to join Christopher in a Velocity Talk interview, email [email protected]. SUBSCRIBE NOW

Velocity Talks with Dean Cook of Sofidel2023-10-04T20:41:17-04:00