About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

CAREERS: BJ’s Wholesale Club – Head of Own Brand Quality and Product Development

Head of Own Brand Quality and Product Development Join our team of more than 34,000 team members, supporting our members and communities in our Club Support Center, 235+ clubs, and eight distribution centers. BJ’s Wholesale Club offers a collaborative and inclusive environment where all team members can learn, grow and be their authentic selves.

CAREERS: BJ’s Wholesale Club – Head of Own Brand Quality and Product Development2023-10-11T14:41:28-04:00

Kroger, Sainsbury’s, Whole Foods & FMI Private Brand News – Velocity This Week

This week's edition of our Youtube Series Velocity Institute This Week hosted by Velocity president Christopher Durham, features insights on: Kroger adds Hispanic-Inspired Mercado Brand to exclusive Our Brands' Roster Whole Foods Market Expands Sourced for Good Program to the Coffee Aisle this Fall On a roll! Sainsbury’s introduces paper packaging to its toilet

Kroger, Sainsbury’s, Whole Foods & FMI Private Brand News – Velocity This Week2023-10-09T14:47:16-04:00

You are invited Velocity Bold Bash in Chicago!

Join me and the Velocity Institute team for our annual Velocity BOLD BASH!. The FREE networking event in Chicago will be designed to bring the private brand industry together over cocktails and conversations. There are no presentations and no sales. End the long day on the PLMA trade show floor with a cocktail and

You are invited Velocity Bold Bash in Chicago!2023-10-09T16:38:12-04:00

Velocity Talks with Dean Cook of Sofidel

Welcome to Velocity Talks, a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders worldwide. This week, we chatted with Dean Cook of Sofidel.If you want to join Christopher in a Velocity Talk interview, email [email protected]. SUBSCRIBE NOW

Velocity Talks with Dean Cook of Sofidel2023-10-04T20:41:17-04:00

Amazon, Waitrose, CVS, Kroger & John Sanfilippo Private Brand News – Velocity This Week

This week's edition of our Youtube Series Velocity Institute This Week hosted by Velocity president Christopher Durham features insights on: Waitrose To Launch New Own-Brand Range Japan Menyū - John B. Sanfilippo & Son, Inc. Completes Acquisition Of Snack Bar Assets From Treehouse Foods Cvs Pharmacy Expands Eco-Friendly Home Range Kroger Highlights Zero

Amazon, Waitrose, CVS, Kroger & John Sanfilippo Private Brand News – Velocity This Week2023-10-02T19:47:42-04:00

Aldi, Target, Hy-vee & Blue Mercury Private Brand News – Velocity This Week

This week's edition of our new Youtube Series Velocity Institute This Week Features Aldi, Target, Hy-vee and Blue Mercury. Velocity president Christopher Durham hosts the Retailer-owned Brand News & Insights show. Thanks for watching, and don't forget to like, and subscribe.

Aldi, Target, Hy-vee & Blue Mercury Private Brand News – Velocity This Week2023-09-25T08:15:16-04:00

Costco, Kroger, Macys and Walmart Private Brand News – Velocity This Week

This week's edition of our new Youtube Series Velocity Institute This Week Features Costco, Walmart, Kroger, and Macys. Velocity president Christopher Durham hosts the Retailer-owned Brand News & Insights show. Thanks for watching, and don't forget to like, and subscribe.

Costco, Kroger, Macys and Walmart Private Brand News – Velocity This Week2023-09-18T19:55:59-04:00

The Velocity Sustainability Summit starts in 7 Days.

The Velocity Sustainability Summit starts in 7 Days.Join Whole Foods, Walgreens, Wayfair, Misfits Market, Sobeys, Meijer, Sprouts, OTG, Thrive Market, 7-Eleven, US Foods, Foxtrot, Peapod, Twin Liquors, Wild Fork Foods, Ahold Delhaize and more as we work to grow and build private brand sustainability. The VELOCITY SUSTAINABILITY SUMMIT starts Tuesday, September 26 in Austin, Texas.

The Velocity Sustainability Summit starts in 7 Days.2023-09-18T19:48:48-04:00