Private Brand Stars in Walmart Rom-commerce + Kroger, Waitrose & State of the Industry News
In this episode of Velocity This Week, the host, Christopher Durham, announces the upcoming State of Industry 2023 virtual summit. The episode also highlights news about Walmart’s launch of its shoppable web series, ‘Add to Heart’, which features many of their private brands. Waitrose’s Christmas campaign, ‘It’s time for the good stuff,’ is discussed, featuring humorously relatable scenarios where mishaps are easily forgotten thanks to Waitrose’s delicious food. Lastly, the episode touches on Kroger’s Q3 earnings and highlights their new Hispanic-inspired brand, Mercado.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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