Velocity State of the Industry Final Agenda Released!

Join us for our final event of the year the FREE STATE OF THE INDUSTRY 2023 Virtual Summit December 14, 2023 • 10:00 – 12:00 EST. This 2-hour fast-paced FREE online event will dive deep into the current state of the Retail-owned Brand (private brand) industry. Presentations and panels will include insights from exclusive consumer and industry research as well as executive insights from retailers, manufacturers, and solution partners.

2023 AGENDA

State of the Industry – Inside the New Research

10:00AM–10:30AM EST

Christopher Durham, President – VELOCITY INSTITUTE

Christopher will present a look at the latest exclusive industry research from the Institute. The research surveyed retailers, manufacturers, and solution partners across all categories and channels. Insights will include industry sentiment, growth, hiring, the economy, and goals.

Insights for Solving the Private Brand Rubric

10:30AM–11:00AM EST

MaryEllen Lynch, Principal, CIRCANA

The presentation will explore retail and consumer dimensions driving success of private brands.

Driving Differentiation via Private Brand

11:00AM–11:30AM EST

Jean Ryan, Vice President, Strategic Advisory, DAYMON

In addition to driving sales, innovation in Private Brands is critical to drive differentiation and loyalty – but focusing on the overlap between consumer and business needs is key. Jean will share Daymon’s latest research on consumer perceptions of Private Brands and key takeaways on innovation pillars to address these challenges; she is the Vice President of Daymon’s Strategic Advisory team.

State of the Industry Panel 2023

11:30AM–12:00AM EST

Pam Ofri, Director of Product Development and Operations, Own Brands – WAKEFERN
Stacie Sopinka, VP Own Brands, SOBEYS
Jean Ryan, Vice President, Strategic Advisory, DAYMON
MODERATOR: Christopher Durham, President – VELOCITY INSTITUTE

The panel will discuss the current state of the private brand industry and the opportunities for the coming year

REGISTER NOW!

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By Christopher DurhamPublished On: November 30th, 2023Tags: State of the Industry

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.